Elaiza Ikeda Expresses Beauty with a Strong Core! Chacott's "Complexion Creator" TV CM to Air Starting Saturday, April 18

Chacott Co., Ltd. has produced the first TV commercial for its Chacott COSMETICS brand, featuring brand ambassador Elaiza Ikeda for the face powder "Complexion Creator," airing from April 18, 2026.
キャンペーンNQ 82/100出典:PR Times

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  • 📰 Published: April 14, 2026 at 13:00
  • 🔍 Collected: April 14, 2026 at 04:31
  • 🤖 AI Analyzed: April 19, 2026 at 19:13 (134h 41m after Collected)
Chacott Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Akinori Baba) has produced the first TV commercial for its cosmetics brand 'Chacott COSMETICS'. The TV commercial for the face powder 'Complexion Creator', featuring brand ambassador Elaiza Ikeda, will air from Saturday, April 18, 2026.

'Complexion Creator' is a pressed type of the popular face powder item from 'Chacott COSMETICS'. Released in August 2024, it was a smash hit that achieved its six-month sales target in just one month. Along with the product's recent renewal, a TV commercial will be aired. In this renewal, the product has evolved to be even more suitable for everyday use by many, including the launch of a new 'refill' from an environmentally friendly perspective and improvements to the puff. The commercial expresses the 'resistance to sweat and sebum' and 'smudge-proof' qualities that have been highly praised by everyone since its initial release.

Highlights

The stage for the commercial is a pure white shooting location. Amidst white sets and equipment, Ms. Ikeda, dressed in white, shows a dignified presence. Furthermore, she powerfully performs movements reminiscent of ballet, which she practiced until the 5th grade. The commercial expresses the charm of the 'Complexion Creator', which supports her beauty without smudging no matter how much she moves, through Ms. Ikeda's beauty and strength that stand out precisely because of the simple space.

During filming, the gap between Ms. Ikeda's dignified appearance as an expressive artist and the comical side she showed between takes was impressive. In the post-shoot interview, she spoke broadly about work and her private life, including her secrets to maintaining beauty, episodes from her childhood when she learned ballet, things she 'doesn't want to ruin' in her private life—tying into the 'Complexion Creator's' concept of 'not smudging even when moving'—and looking back on her 20s and her goals for her 30s.

CM Overview

■Title : "Chacott Complexion Creator N" (30 sec, 15 sec)
■Broadcast Start Date : Saturday, April 18, 2026
■Cast : Elaiza Ikeda
■URL :
"Chacott Complexion Creator N 30 sec" https://www.youtube.com/watch?v=V1SXLPG4I2k
"Chacott Complexion Creator N 15 sec" https://www.youtube.com/watch?v=LUaOi9GstX0
Making-of & Interview Video https://www.youtube.com/watch?v=hv7ueiPOFR4

■Story:

A shooting location unified entirely in white. Entering there is Elaiza Ikeda, showing a dignified presence in a boyish pure white pantsuit. The beauty of Ms. Ikeda's skin and expressions stand out precisely because of the simple space. In a quiet acting scene of sitting on a chair, she expresses beauty through subtle movements and gestures of her fingertips and gaze. Even in scenes with movement, like walking up stairs, Ms. Ikeda makes us feel elegance and lightness in casual gestures. Her charm as an expressive artist is etched into the footage.

Transforming completely, Ms. Ikeda, now in a lacy white dress, showcases a performance reminiscent of ballet on a simple stage showered with spotlights. She expresses joy, anger, sorrow, and pleasure through movements and expressions. Under strong spotlights, even when surrendering herself to intense movements, her makeup does not smudge at all, and she continues to maintain a beautiful expression.

Supporting such beauty and expressions of Ms. Ikeda is the 'Chacott COSMETICS' face powder 'Complexion Creator'. In a pure white makeup room, it projects Ms. Ikeda carefully applying her makeup before the actual performance.

Along with Ms. Ikeda's beauty as an expressive artist and the 'Complexion Creator' that supports it, Ms. Ikeda's narration echoes: "Chacott. Even if I move, and move, and move, it won't smudge. That powder challenges supply." Finally, with the phrase "Chacott Pressed Powder," the CM closes with a shot of Ms. Ikeda's supple and beautiful expression wearing the 'Complexion Creator'.

Filming Episodes & Interview Content

■Filming Episodes
Ms. Ikeda entered the studio. Dressed in a mannish pure white jacket and pants that give a sense of power, the atmosphere on set seemed to become sharply focused. During the shoot, her facial expressions and poses