Elaiza Ikeda Appointed as Brand Ambassador for 'Chacott COSMETICS'!
Chacott Co., Ltd. has appointed actor Elaiza Ikeda as the new brand ambassador for Chacott COSMETICS, releasing new visuals promoting the 'Dance, Expressions' brand message.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 20:00
- 🔍 Collected: April 2, 2026 at 14:01
- 🤖 AI Analyzed: April 21, 2026 at 06:24 (448h 23m after Collected)
Chacott Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Akinori Baba) has appointed Elaiza Ikeda as the brand ambassador for its cosmetics brand "Chacott COSMETICS." A new visual embodying the brand message of "Chacott COSMETICS," "Dance, Expressions," will be released on the official website and various official SNS starting Thursday, April 2.
Chacott COSMETICS "Dance, Expressions." Brand Site
URL: https://shop.chacott.co.jp/Page/Feature/cosme_project2026.aspx
■ Background of the Appointment
"Chacott COSMETICS" has been promoting "Dance, Expressions" as its brand message since 2024. Aimed at those who are losing sight of the pure joy like when they first wore makeup, it encourages moving from "the me someone else idealizes" to "the me I want to be."
The brand message embodies the desire to support people in being "expressers" who freely express the honest feelings that naturally overflow from within, without being bound by preconceived notions like "what suits me..." or "subdued makeup suitable for my age...", or swayed by constantly changing trendy colors and trends, or trapped by the ideal of "I should be like this."
Elaiza Ikeda, appointed as the brand ambassador this time, perfectly embodies an "expresser." The decision to appoint her was made because we resonate with her challenging diverse expressions beyond existing frameworks as an actor, singer, model, and film director, and her belief in valuing "living like oneself" while following her own sensibilities and curiosity.
Together with Elaiza Ikeda, "Chacott COSMETICS" will deliver the "joy" of expressing as one's heart dictates and the "confidence" to express to even more people than ever before.
■ Comment from Elaiza Ikeda
Having learned classical ballet when I was young, "Chacott" is a brand that is deeply memorable and familiar to me. I believe that when I first had makeup done for a recital, it was also with "Chacott" stage cosmetics. That is why I was very surprised when I heard about the ambassador offer this time, and I was happier than words can describe.
I am currently challenging myself to express in various fields. There are days when nothing goes right, or moments when I lack confidence, but I want to cherish the feeling of "wanting to stay the me I like." I think it's the same for makeup; just incorporating one favorite color can lead to expressing oneself.
From now on, together with "Chacott COSMETICS," I want to bring everyone the sensation of meeting a slightly new self through makeup and the exciting moments with favorite cosmetics.
■ About the New Brand Visual
True to the message "Dance, Expressions," we aimed to express the beauty of unconventional, free expressions where emotions seem to come alive from within oneself, rather than uniform expressions for someone else.
During the shoot, move... (truncated)
Chacott COSMETICS "Dance, Expressions." Brand Site
URL: https://shop.chacott.co.jp/Page/Feature/cosme_project2026.aspx
■ Background of the Appointment
"Chacott COSMETICS" has been promoting "Dance, Expressions" as its brand message since 2024. Aimed at those who are losing sight of the pure joy like when they first wore makeup, it encourages moving from "the me someone else idealizes" to "the me I want to be."
The brand message embodies the desire to support people in being "expressers" who freely express the honest feelings that naturally overflow from within, without being bound by preconceived notions like "what suits me..." or "subdued makeup suitable for my age...", or swayed by constantly changing trendy colors and trends, or trapped by the ideal of "I should be like this."
Elaiza Ikeda, appointed as the brand ambassador this time, perfectly embodies an "expresser." The decision to appoint her was made because we resonate with her challenging diverse expressions beyond existing frameworks as an actor, singer, model, and film director, and her belief in valuing "living like oneself" while following her own sensibilities and curiosity.
Together with Elaiza Ikeda, "Chacott COSMETICS" will deliver the "joy" of expressing as one's heart dictates and the "confidence" to express to even more people than ever before.
■ Comment from Elaiza Ikeda
Having learned classical ballet when I was young, "Chacott" is a brand that is deeply memorable and familiar to me. I believe that when I first had makeup done for a recital, it was also with "Chacott" stage cosmetics. That is why I was very surprised when I heard about the ambassador offer this time, and I was happier than words can describe.
I am currently challenging myself to express in various fields. There are days when nothing goes right, or moments when I lack confidence, but I want to cherish the feeling of "wanting to stay the me I like." I think it's the same for makeup; just incorporating one favorite color can lead to expressing oneself.
From now on, together with "Chacott COSMETICS," I want to bring everyone the sensation of meeting a slightly new self through makeup and the exciting moments with favorite cosmetics.
■ About the New Brand Visual
True to the message "Dance, Expressions," we aimed to express the beauty of unconventional, free expressions where emotions seem to come alive from within oneself, rather than uniform expressions for someone else.
During the shoot, move... (truncated)