Upcycled T-shirts Featuring Iconic Kichijoji Signage to be Released on Saturday, March 28

Onward Holdings Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Michinobu Homoto) will release upcycled T-shirts featuring designs of the "signage" that symbolizes Kichijoji culture on Saturday, March 28, at its environmental concept shop, "Onward Reuse Park Kichijoji," which sells reused clothing.

Kichijoji is a town nurtured by a collection of unique shops. In this environment, the landscape of "signage" reflects the history and culture of the town. "Onward Reuse Park Kichijoji" has been deeply rooted in and supported by the local community. We decided to sell these upcycled T-shirts as a product that expresses our love for Kichijoji.

■ Product Overview

We have cleaned the clothing collected by our company and printed the "signage" that symbolizes Kichijoji culture onto these items.

Release Date: Saturday, March 28, 2026

Sales Location: Onward Reuse Park Kichijoji

Price: 3,850 yen (tax included)

■ Onward Reuse Park Kichijoji Display

To commemorate the release of these upcycled T-shirts, we will also hold an in-store display titled "Memories of Kichijoji Signage."

Exhibition Period: Friday, March 27, 2026 – Friday, June 26, 2026 (tentative)

■ About "Onward Reuse Park Kichijoji"

This store sells reused clothing that has passed our internal quality standards after undergoing 4-5 inspections. The items are collected through the "Onward Green Campaign," which began in 2009. We always stock over 3,000 pieces of reused clothing from Onward brands, offered at charity prices, with all proceeds used for our sustainable activities.

Address: Miyake Bldg. 1F-3F, 1-4-14 Kichijoji Honcho, Musashino-shi, Tokyo 180-0004