on the bakery股份有限公司公開了一份白皮書，詳細介紹如何利用其行銷工具「Croissant」，在展覽會上不僅僅是交換名片，更能有效提升商談成功率。白皮書解說了利用線上轉蛋和診斷內容來吸引參觀者，並有效獲取和培養潛在客戶的方法。
on the bakery股份有限公司為參展企業發布了白皮書「『別讓交流僅止於交換名片』展覽攤位設計教科書」，旨在分享如何大幅提升商談成功率的訣竅。該資料詳細解說了如何活用已有超過250家公司導入的行銷工具「Croissant」，透過線上轉蛋和診斷內容吸引參觀者駐足，以自然的方式獲取並培養潛在客戶。針對許多企業在展覽會上面臨的「僅止於交換名片」、「後續追蹤不及」等課題，白皮書提出了利用診斷內容對需求進行預先評分、建立數位接觸點等解決方案。
FACT BOX · 重點整理
- 來源：PR TIMES
- 分類：Press Release
常見問題
What problem does this white paper address?
It addresses the common issue for trade show exhibitors where interactions end after a business card exchange, leading to a low rate of conversion into actual business negotiations because the visitor's specific needs and interest level are unknown.
What is the "Textbook for Trade Show Booth Design"?
It is a white paper published by on the bakery Co., Ltd. that provides strategies and know-how for designing trade show booths that effectively convert visitors into qualified leads and business opportunities, rather than just collecting business cards.
What is the marketing tool "Croissant"?
"Croissant" is a no-code marketing tool that enables businesses to create their own online gachas (prize draws), diagnostic quizzes, and surveys to engage customers and capture valuable lead data.
How does "Croissant" improve trade show outcomes?
At trade shows, it uses online gachas to attract visitors and diagnostic content to have them self-report their needs and interests. This pre-scores and qualifies leads, allowing for more effective and prioritized follow-up after the event.
What is the "Croissant Trade Show Lead Generation Package"?
It is a comprehensive service package that combines eye-catching LED booth decorations with the "Croissant" tool's online gacha and diagnostic features, providing a one-stop solution for attracting visitors, capturing leads, and increasing business conversions at trade shows.