on the bakery Inc. (Headquarters: Yokohama, Kanagawa Prefecture; Representative: Yuya Ido), provider of the no-code marketing tool "Croissant" for creating gachas, quizzes, and surveys, is pleased to announce that pre-registration for the co-hosted seminar "How to Build Lasting Fan Relationships Beyond Just Being 'Supported'," to be held on Wednesday, July 8, 2026, has surpassed 150 participants before the event.

Furthermore, due to an overwhelming response exceeding expectations since the initial announcement release and numerous requests stating, "I cannot attend on the day, but I would love to watch the content," we have decided to add an exclusive benefit: an [Archive Video (Missed Viewing) Gift] for all participants. Even those who cannot attend in real-time on the day can watch the expertise of four specialized companies at their leisure after the seminar.

This event is an excellent opportunity to comprehensively cover the latest trends in "Oshi-katsu" (fan support activities), which are at the forefront of consumer behavior, and to efficiently update your practical knowledge. Considering the post-event archive benefit, please utilize this seminar as a venue for information gathering for your future marketing and business strategies.

Apply here:

Background: Why is "Oshi-katsu x Fan Marketing" Necessary Now?

"Oshi-katsu," the act of enthusiastically supporting a specific person or thing, has moved beyond a temporary trend to become deeply ingrained as a modern lifestyle habit. A survey published in 2025 estimated the domestic "Oshi-katsu" demographic to be approximately 13.84 million people, with an economic impact (annual consumption) reaching about 3.5 trillion yen. Consequently, character-related businesses continue to grow, making "building bonds with passionate customers" an unavoidable theme in contemporary corporate strategy.

As the market becomes increasingly active, companies' concerns are shifting from the phase of "acquiring recognition and new fans" to the issue of sustainability: "how to prolong the connections that have been built." There is also a surging need to systematize the high enthusiasm of fans, not as mere personal sentiment, but as concrete marketing initiatives that drive corporate growth. However, in reality, processes such as market research, CRM (customer relationship management), creative development, and promotion tend to be fragmented, and there are few venues where one can learn about these comprehensively. Therefore, this seminar brings together four leading companies from each field to present a holistically optimized, next-generation fan marketing strategy in a one-stop format.

Key Insights to be Shared at This Seminar

This seminar is a cross-disciplinary project by four specialists in "Oshi-katsu" research, fan development, manga x AI, and experiential sales promotion, focusing on methodologies to turn one-off fan acquisition into sustained customer relationships.

1. Fan Development Implementation Framework (Social Data Bank Co., Ltd.)

Based on a case study with Calbee, Inc., this session will explain a 4-step process to elevate customers into fans, which increased open rates by 1.8 times and response rates by 2.8 times.

2. Real Consumer Behavior of the "Oshi-katsu" Demographic (Oshicoco Co., Ltd.)

From the perspective of research and marketing specialized in "Oshi-katsu" culture, this presentation will cover the latest trends of users driving the market and examples of corporate utilization.

3. Recruitment and Sales Strategies in an Era Where "Companies Are Also Supported" (Kimura Information Technology Co., Ltd.)

In an era where companies themselves become objects of support, this session will explain how to design stories that gain support for companies themselves by combining manga expressions with the latest AI.

4. Experiential Promotions Utilizing IP and Sports Rights (on the bakery Inc.)

This session will reveal design methods and results for customer experience-oriented marketing using online gachas and quiz content. Examples using the no-code tool "Croissant" include:

Accommodation facilities: Achieved 345% increase in bookings and 202% increase in sales

Fan club management: Tripled the number of community members

Airport promotion: Acquired 26,000 LINE official account followers

Exhibition booth: Acquired 4,000 LINE leads with a single booth operation alone

Results are being generated across a wide range of industries, from real sectors like tourism and retail to sports, entertainment, and IP businesses. This seminar will explain the common design points for such experiential promotions.

Seminar Overview

Title: [2026 Latest Trends] In-depth Explanation of "Oshi-katsu" x Fan Marketing for Corporations

Date & Time: July 8, 2026 (Wednesday) 11:00 AM - 12:50 PM

Format: Online (Zoom)

Participation Fee: Free (Advance reservation required)

Capacity: 200 participants

Speakers: on the bakery Inc. / Social Data Bank Co., Ltd. / Oshicoco Co., Ltd. / Kimura Information Technology Co., Ltd.

Application: https://croissant.buzz/enquete/SzkBsXIn

Benefit: [Archive Video (Missed Viewing) Gift] for all participants

[Filling Up Fast] Pre-registrations Exceed 150!

Due to popular demand, we have already received 150 reservations for a capacity of 200 participants. With only 50 spots remaining, please apply early if you wish to attend.

Apply here:

About "Croissant"

"Croissant" is a marketing tool that allows users to create online gachas, quizzes, and surveys with no-code. It supports acquiring LINE friends, increasing sales, and designing customer experiences, and has been adopted across a wide range of industries and fields, including airlines, department stores, financial institutions, universities, local governments, and entertainment IPs.

Details about Croissant here:

About on the bakery Inc.

Our company's mission is "To immerse creators and captivate those who experience our products," and we develop and provide "Croissant" based on this mission.

We aim for "Croissant," which allows anyone to easily create online gachas and quiz apps, to be adopted by 1,000 companies by fiscal year 2026.

<Company Information>

Company Name: on the bakery Inc.

Representative: Yuya Ido, Representative Director

Location: 8F Ocean Gate Minatomirai, 3-7-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa Prefecture

Business Activities: Development and provision of proprietary marketing tools, SNS marketing support

URL: https://www.onthebakery.co.jp/

<Inquiries Regarding This Matter>

on the bakery Inc.

Customer Support: Nana Sato

Contact: satou@onthebakery.co.jp

FACT BOX

  • Source: PR TIMES
  • Category: Event