on the bakery Inc. (Headquarters: Yokohama, Kanagawa Prefecture; Representative Director: Yuya Ido), the developer and provider of "Croissant," a marketing tool that enables the creation of "irresistible" online gachas and diagnostic content with no-code, has newly released the "Croissant Case Study Collection," which compiles 21 of the latest marketing success stories. Free distribution begins today.

This document is the first comprehensive case study collection, consolidating previously introduced individual cases into a single volume focused on the 21 latest examples. It explains how the three types of experiential content—gacha, diagnostics, and surveys—have led to results such as increased reservations, promotion of app downloads, and acquisition of LINE friends, along with cross-industry analysis.

View the Case Study Collection (PDF) for Free

Background of Case Study Release: Moving Beyond Discount-Only Promotions

In today's marketing landscape, simple "discounts and coupon distribution" can easily get lost among consumers and carry the risk of damaging brand value. On the other hand, consumers prioritize "sharing experiences" on social media, and companies are expected to create "engaging mechanisms."

In response to these challenges, "Croissant," which allows for the construction of gamified experiences (gachas, diagnostics, surveys) without programming knowledge (no-code), is being adopted across a wide range of industries, from accommodation facilities to department stores, regional banks, and airlines. This case study collection has been released to systematize the successful patterns accumulated across diverse industries and to provide know-how to companies seeking new marketing strategies.

"3 Common Points That Produced Results" Revealed Through Cross-Analysis of 21 Cases

This case study collection analyzes the latest 21 cases and extracts/explains three common laws that directly led to results.

1. Transforming Discounts into "Lucky Dips/Diagnostics" to Encourage Participation While Protecting Brand Image

For luxury inns and apparel brands, converting simple discount appeals into experiential formats like "New Year's Lucky Dip (Gacha)" or "Perfect Dress Diagnostic" has achieved high conversion rates to reservations and purchases while maintaining brand image.

2. Building "Seamless On-Site Completion Flows" from In-Store QR Codes to LINE/Social Media

Establishing a system where customers can participate in gachas or diagnostics on the spot via QR codes on tables or posters during store visits or at event venues. By making LINE friend acquisition or app downloads a condition for receiving results, digital touchpoints are acquired naturally.

3. "Zero Advertising Cost Diffusion" Through Sharing of Diagnostic Results/Prize Notifications

By designing diagnostic results and gacha prize notifications to be easily shareable on social media, user-generated content (UGC) such as "I got type XX!" or "I'm so happy I won XX!" is generated, leading to organic diffusion and conversation creation within communities without incurring advertising costs.

Featured Cases Included (Partial Excerpt)

This document intuitively explains challenges, measures, and results on a one-slide-per-case basis.

Luxury Inn/Glamping: Booking Resort Co., Ltd.

[Content Used | Gacha]

Designed as a "lucky dip" experience rather than a discount, avoiding the "cheap sale" feel associated with high price points. Contributed to significant increases in reservation numbers and banner click-through rates.

Retail (Department Store Event): Tsuruya Department Store

[Content Used | Diagnostics & Surveys]

"Cookie Diagnostic" released 14 days before the event, directly leading to EC for each type. Combined with a LINE purchase survey, achieved the highest sales for the same event in the past.

Regional Bank: The Ashikaga Bank, Ltd.

[Content Used | Diagnostics & Gacha]

"Quiz x Diagnostic" implemented to foster familiarity for the 130th anniversary. Online conversion of primarily offline initiatives resulted in approximately double the usual monthly increase in LINE friends.

Airline: Fuji Dream Airlines Co., Ltd.

[Content Used | Gacha, Diagnostics & Surveys]

Provided aerial entertainment experiences through airport prize gachas and J.League collaborations. Established a stable acquisition funnel independent of events.

Event Planning & Operation: Hankyu Hanshin Marketing Solutions Inc.

[Content Used | Surveys & Gacha]

Implemented a survey and a "second chance" lottery gacha tailored to the world of Hankyu ART TRIP after completion. Collected numerous in-depth comments through free-response questions.

*Specific performance figures and details for each case can be found in the main document.

How to Obtain the "Croissant Case Study Collection"

You can view the full 28-page document in PDF format for free by clicking the button below. Download is also available.

View the Case Study Collection (PDF) for Free

About "Croissant"

Croissant is a marketing tool that creates "irresistible" experiences with no-code. Content such as gachas, diagnostics, and surveys can be produced and released in as little as 1 to 2 weeks. It supports various functions including LINE integration, social media sharing, and automatic serial code distribution, with a track record of adoption across multiple industries such as accommodation, retail, finance, and entertainment.

Click here for details on Croissant

Effects and Features of "Croissant"

"Croissant" is a tool for companies to create online gacha and diagnostic content.

By conducting gachas and surveys online, it captures users' true opinions and improves the "rate and volume" of web marketing.

Introducing 4 Features of "Croissant"

1. Customize 3 Content Types to Your Specifications!

With "Croissant," you can create three types of content within a single account: "Original Diagnostic" for answering questions and having fun, "Original Gacha" with customizable probabilities and effects, and "Survey Content" that can be customized to your company's specifications.

You can effectively operate by changing content monthly as needed, or by increasing available slots to deploy multiple content pieces simultaneously.

2. Achieve Lead Acquisition Linked to Marketing Initiatives

By linking "Croissant" with your official LINE account or setting up flows that encourage follows on X/Instagram, you can expand your touchpoints on social media. Furthermore, you can collect user information by preparing a custom form before users engage with diagnostics or gachas.

The strength of "Croissant" lies in its ability to achieve lead acquisition linked to marketing initiatives through natural user flows.

3. Report Function to Visually Understand User Activity

You can view user data, such as participants in gachas and diagnostic content, in reports.

Various data can be extracted, including "Diagnostic/Gacha Participants," "Number of Official LINE Friend Additions," "Transitions to SNS Follow Pages," and "Distribution of Each Result/Question." CSV data is available in real-time, and other usage data is automatically updated every 5 minutes, accelerating the visualization of content effectiveness.

4. Release in as Little as 1 Day. Execute Measures Speedily

Various content types in "Croissant" can be created and released in just 3 steps:

Select App Type

Select Design Template

Set Up Content and Release

Since it can be released in as little as one day, it flexibly supports timely campaigns and promotions. It aids in the execution of marketing measures with a sense of speed.

The annual cost for "Croissant" is approximately 650,000 yen, including initial costs.

The price starts from a reasonable 50,000 yen per month.

You can rest assured about the cost as well.

About on the bakery Inc.

Our company develops and provides "Croissant" with the mission of "We who create immerse ourselves and captivate those who engage with it."

We aim for 1,000 companies to adopt "Croissant," which allows anyone to easily create online gacha and diagnostic apps, by fiscal year 2026.

<Company Information>

Company Name: on the bakery Inc. (Kabushiki Kaisha on the bakery)

Representative: Yuya Ido, Representative Director

Location: OCEAN GATE MINATOMIRAI 8F, 3-7-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa Prefecture

Business Activities: Development and provision of proprietary marketing tools, SNS marketing support

URL: https://www.onthebakery.co.jp/

<Inquiries Regarding This Matter>

on the bakery Inc.

Customer Support: Nana Sato

Contact: satou@onthebakery.co.jp

FACT BOX

  • Source: PR TIMES
  • Category: 製品発表