[Case Study] Scaling Success: Gacha-Style Coupon Campaign Achieves 345% Booking Growth and 202% Revenue Increase

We have published an interview article on our website with Booking Resort Co., Ltd., a client that adopted 'Croissant,' a no-code marketing tool developed and operated by on the bakery Inc. (Headquarters: Yokohama, Kanagawa; Representative: Hiroya Ido).

View the case study interview here

Background of Implementation

Booking Resort Co., Ltd. had previously confirmed the effectiveness of a gacha-style coupon campaign in boosting reservations at their premium accommodation facility, 'Chichibu Bettei Komura-komura-'.

The next key question became: 'Can this successful strategy be replicated at other facilities?'

Additionally, the target for this campaign, 'Grande Private Dog Resort Hitachi,' is a high-end facility allowing guests to stay with their dogs, but had limited experience with large-scale coupon campaigns.

Therefore, they aimed to verify the effectiveness of gacha-style coupons as a new promotional method while striving to replicate their prior success.

Campaign Overview

For this campaign, they created a user journey using a follow-up banner on their website and email newsletters to direct traffic to a gacha-style coupon page.

The implementation included:

- Placing a follow-up banner on the website - Announcing the campaign via email newsletter - Directing users to the gacha page - Distributing accommodation coupons based on results - Sending coupon codes via email

Leveraging insights from the previous facility, they centered the campaign around 'up to ¥10,000 off.' Instead of concentrating high-value rewards on a few winners, they adjusted the design so that a larger number of users could feel satisfied.

A key feature was the ability to deploy the campaign to a new facility through configuration changes alone—without any new system development.

Quantitative Results

Over the approximately one-week campaign period, the following results were achieved:

- Coupon acquisition rate: ~56% - Coupon utilization rate: ~13% - Number of reservations: 345% year-on-year - Revenue: 202% year-on-year

Notably, the coupon acquisition rate significantly exceeded the ~40% seen at the previous facility.

Furthermore, the campaign utilized existing touchpoints like the website and email newsletters, achieving results without relying on new advertising expenditures—earning high praise.

Unexpected Benefits

At the previous facility, the gacha campaign was implemented as a seasonal 'fortune-telling event.' However, achieving strong results during a period without strong seasonal appeal was a significant discovery.

This suggests that gacha campaigns, when tailored to facility characteristics and customer demographics, can serve as ongoing reservation-driving tools—not limited to year-end, holidays, or peak seasons.

Future Outlook

Booking Resort Co., Ltd. plans to further expand the campaign across facilities, optimizing gacha mechanics based on each facility’s customer profile and price range.

Going forward, they also plan to integrate diagnostic content alongside gacha mechanics to better match users with suitable accommodations and optimize booking pathways based on individual guest needs.

Summary

This case holds significant value as it demonstrates the successful replication of a proven strategy across different facilities.

Booking Resort Co., Ltd. achieved:

- 56% coupon acquisition rate - 345% increase in reservations - 202% revenue growth

confirming the reproducibility of gacha-style coupon campaigns.

'Croissant' enables businesses to implement experiential marketing campaigns via no-code, making it applicable across various industries—including accommodation facilities.

Would your company consider building a system to scale successful strategies across multiple stores or services?

Contact us for consultation or a demo

About 'Croissant'

'Croissant' is a marketing tool developed and provided by on the bakery Inc., enabling the creation of online gacha, quizzes, and surveys without coding.

It can be used across various marketing scenarios, including promotional campaigns, participation drives, and lead generation.

Learn more about Croissant here

Benefits and Features of 'Croissant'

'Croissant' is a tool that allows businesses to create online gacha and diagnostic content.

By conducting gacha and surveys online, companies can capture genuine user feedback and improve both the 'rate and volume' of web marketing.

Here are four key features of 'Croissant':

1. Customize Three Types of Content to Fit Your Brand

'Croissant' allows you to create three types of content within a single account: 'Original Quizzes' that users enjoy answering, 'Original Gacha' with customizable probabilities and effects, and 'Survey Content' that can be tailored to your needs.

You can efficiently manage operations by changing content monthly or increasing publication slots to run multiple campaigns simultaneously.

2. Lead Generation Integrated with Marketing Campaigns

By linking 'Croissant' with your official LINE account or setting up prompts to follow X (formerly Twitter) or Instagram, you can expand your social media touchpoints. Additionally, you can set up custom forms before users access quizzes or gacha to collect user information.

'Croissant' excels at enabling natural, seamless lead generation that aligns with your marketing initiatives.

3. Real-Time Reporting for Instant Performance Insights

User data such as gacha and quiz participants can be viewed through detailed reports.

You can extract various data points, including 'number of quiz/gacha users,' 'official LINE friend additions,' 'SNS follow page transitions,' and 'distribution of results and responses.' CSV exports are available in real-time, and other usage data updates automatically every five minutes, accelerating campaign performance visibility.

4. Launch in as Little as One Day—Execute Campaigns at Speed

Creating and publishing content with 'Croissant' takes just three simple steps:

- Select the app type - Choose a design template - Set up and publish content

With the ability to launch in as little as one day, 'Croissant' supports timely campaigns and promotions with agility, empowering fast-paced marketing execution.

The annual cost of 'Croissant' is approximately ¥650,000, including initial setup.

With a monthly fee starting at ¥50,000, it offers a cost-effective pricing model.

You can adopt it with confidence from a cost perspective.

About on the bakery Inc.

Our mission is 'We immerse ourselves in creation so that those who experience it become captivated,' and we develop and provide 'Croissant.'

'Croissant,' which enables anyone to easily create online gacha and diagnostic apps, aims to reach 1,000 corporate adoptions by fiscal year 2026.

＜Company Information＞

Company Name: on the bakery Inc. (On the Bakery Co., Ltd.)

Representative: Hiroya Ido, CEO

Headquarters: Ocean Gate Minatomirai 8F, 3-7-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa

Business: Development and provision of proprietary marketing tools, SNS marketing support

URL: https://www.onthebakery.co.jp/

＜Inquiries＞

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