Hospitality Experience Marketing Case Study: Turning Coupons into 'Fortune-Testing' Drives 271% Increase in Reservations
Key facts
- Hospitality Experience Marketing Case Study: Turning Coupons into 'Fortune-Testing' Drives 271% Increase in Reservations
- Booking Resort, using on the bakery's 'Croissant' tool, transformed its coupon distribution into a gacha-style experience. This shift away from direct discount-based appeals resulted in a 271% increase in reservations year-over-year.
- Source: PR Times
- Date: June 12, 2026
Direct answer
Booking Resort, using on the bakery's 'Croissant' tool, transformed its coupon distribution into a gacha-style experience. This shift away from direct discount-based appeals resulted in a 271% increase in reservations year-over-year.
- Citation
- Hospitality Experience Marketing Case Study: Turning Coupons into 'Fortune-Testing' Drives 271% Increase in Reservations (June 12, 2026), PR Times
- Source
- PR Times
- Date
- June 12, 2026
Booking Resort, using on the bakery's 'Croissant' tool, transformed its coupon distribution into a gacha-style experience. This shift away from direct discount-based appeals resulted in a 271% increase in reservations year-over-year.
📋 Article Processing Timeline
- 📰 Published: June 12, 2026 at 18:30
- 🔍 Collected: June 12, 2026 at 09:51
- 🤖 AI Analyzed: June 12, 2026 at 09:58 (6 min after Collected)
A case study of Booking Resort, which implemented the no-code marketing tool 'Croissant' developed by on the bakery (Headquarters: Yokohama, Kanagawa; Representative: Yuya Ido), has been released.
## Background
Booking Resort faced concerns that traditional coupon-based promotions were damaging the brand image of their premium lodging facilities. They also struggled with low click-through rates (CTR) and low coupon utilization. To address this, the company pivoted from purely 'discount' incentives to an experiential 'fortune-testing' value, launching a gacha-style campaign using 'Croissant'.
## Campaign Overview
They built a system where users are directed from sticky banners on the facility's homepage to a gacha page, receiving coupons based on the outcome. By utilizing seasonal appeals like 'Last fortune-test of the year' and ensuring that all users receive a benefit, they fostered a positive customer experience.
## Numerical Results
The campaign’s key results were as follows:
- Reservations: 271% vs. previous year
- Revenue: 188% vs. previous year
- Coupon acquisition rate: Approx. 40%
- Coupon utilization rate: Approx. 12%
- Campaign CTR: Approx. 10% (approx. 3 times higher than standard banners)
The psychological motivation of the 'fortune-test' drove clicks and participation, achieving results naturally without relying heavily on aggressive discount advertising. Future expansion to other facilities is planned.
## About 'Croissant'
'Croissant' is a marketing tool that allows businesses to create online gacha, diagnostic quizzes, and surveys. Businesses can implement these tools without coding to gain user insights and improve web marketing outcomes.
## Background
Booking Resort faced concerns that traditional coupon-based promotions were damaging the brand image of their premium lodging facilities. They also struggled with low click-through rates (CTR) and low coupon utilization. To address this, the company pivoted from purely 'discount' incentives to an experiential 'fortune-testing' value, launching a gacha-style campaign using 'Croissant'.
## Campaign Overview
They built a system where users are directed from sticky banners on the facility's homepage to a gacha page, receiving coupons based on the outcome. By utilizing seasonal appeals like 'Last fortune-test of the year' and ensuring that all users receive a benefit, they fostered a positive customer experience.
## Numerical Results
The campaign’s key results were as follows:
- Reservations: 271% vs. previous year
- Revenue: 188% vs. previous year
- Coupon acquisition rate: Approx. 40%
- Coupon utilization rate: Approx. 12%
- Campaign CTR: Approx. 10% (approx. 3 times higher than standard banners)
The psychological motivation of the 'fortune-test' drove clicks and participation, achieving results naturally without relying heavily on aggressive discount advertising. Future expansion to other facilities is planned.
## About 'Croissant'
'Croissant' is a marketing tool that allows businesses to create online gacha, diagnostic quizzes, and surveys. Businesses can implement these tools without coding to gain user insights and improve web marketing outcomes.
FAQ
How did Booking Resort use the 'Croissant' tool to change its coupon strategy?
Booking Resort used the bakery's 'Croissant' tool to turn coupon distribution into a gacha-style fortune-testing experience.
What was the year-over-year reservation increase for Booking Resort after implementing the Croissant tool?
Booking Resort saw a 271% increase in reservations year-over-year after using the Croissant tool.
What percentage increase in reservations did Booking Resort achieve with the gacha-style coupon campaign?
Booking Resort achieved a 271% increase in reservations using the gacha-style coupon campaign.
Which brand's 'Croissant' tool was used by Booking Resort for its marketing campaign?
The 'Croissant' tool used by Booking Resort was developed by the bakery brand for marketing innovation.
What marketing approach replaced direct discounts in Booking Resort's 271% successful campaign?
A gacha-style 'fortune-testing' experience replaced direct discounts in Booking Resort's successful campaign.