"Croissant" Starts Accepting Consultations for Online Gacha, Diagnosis, and Quiz Campaigns for Summer Holidays

on the bakery Inc. (Headquarters: Yokohama City, Kanagawa Prefecture) announced that its no-code marketing tool "Croissant," which allows the creation of online gachas, diagnoses, and surveys, has started accepting consultations (brainstorming sessions) for online gacha, diagnosis, and quiz campaigns for companies, local governments, facilities, brands, and creators considering summer holiday promotions.

Summer holidays are a period when customer visits, purchase promotions, and participatory campaigns become active in a wide range of areas, including commercial facilities, tourist facilities, and manufacturers.

Working backward from the implementation period, it is crucial to start planning from after Golden Week, covering everything from campaign design to production and announcement preparations.

"Croissant" offers consultation from the idea stage, supporting the creation of unique participatory marketing campaign ideas for the summer holidays.

Click here for consultation acceptance.

Summer holiday initiatives: Planning from after Golden Week is key.

The summer holiday period is a time when consumer behavior changes significantly, including parent-child events, tourism and leisure demand, returning home, 'oshi-katsu' (supporting one's favorite idol/character), e-commerce sales, store visits, and regional tours.

To succeed in a summer holiday campaign, it is necessary not just to "implement a campaign," but to design it with the following considerations:

What kind of participatory experience to offer?

What prizes and benefits to prepare?

Which actions to connect to, such as store visits, purchases, document requests, or membership registration?

Which channels to use for participation, such as social media, advertising, in-store POPs, or QR codes?

Who is the campaign for, such as parents and children, young people, fans, or existing customers?

If implementing measures in July-August, it is ideal to finalize the plan after Golden Week and proceed with production and announcement preparations by June.

Therefore, "Croissant" is accepting planning consultations utilizing online gachas, diagnoses, and quizzes for companies and organizations considering summer holiday initiatives.

Examples of summer holiday campaigns that can be implemented with Croissant:

"Croissant" is a no-code marketing tool that allows the creation of online gachas, diagnoses, and surveys.

For summer holiday initiatives, it can be utilized for campaigns such as the following examples:

1. Summer Holiday Limited Online Gacha Campaign

This is an online gacha campaign that participants can join triggered by store visits, purchases, membership registration, document requests, etc.

By setting prizes and benefits, it can create excitement for participation and lead to store traffic, e-commerce purchase promotion, event attraction, and lead generation.

Campaign Examples:

"Summer Holiday Fun Gacha" for parents and children.

"In-facility Tour Gacha" for commercial facilities.

"Visitor-exclusive Gacha" for tourist facilities.

"Purchaser-exclusive Summer Gacha" for e-commerce sites.

"Summer Limited Digital Lottery" for idols and creators.

2. Summer Holiday Diagnosis Content

This is a diagnosis campaign where users answer questions to find products, spots, experiences, or characters that suit them.

It is highly compatible with suggesting ways to spend summer holidays and product recommendations, and can also be used for SNS sharing and encouraging repeat visits.

Campaign Examples:

"Diagnosis for Your Perfect Summer Holiday Spending Style."

"Outing Type Diagnosis for Parents and Children to Enjoy."

"Oshi-katsu Summer Diagnosis."

"Diagnosis for Summer Limited Products Recommended for You."

"Travel Destination/Route Diagnosis."

3. Quiz and Certification Campaigns

This campaign allows participants to deepen their understanding while having fun through quizzes about products, regions, facilities, brands, or characters.

By delivering it as a participatory experience rather than mere information dissemination, it can promote brand understanding, product understanding, and regional understanding.

Campaign Examples:

"Summer Holiday Free Research Quiz."

"Discover the Charm of Your Region Quiz."

"In-facility Quiz to Tour and Answer."

"Brand Trivia Quiz."

"Character Certification Exam."

4. Survey-Linked Campaigns

This campaign connects participants to the campaign while understanding their interests, reasons for visiting, and purchase intentions.

It is easy to utilize for marketing measures after the summer holidays and for future campaign planning, and can lead to the accumulation of customer understanding rather than ending as a one-off measure.

Campaign Examples:

"Survey on Places You Want to Visit This Summer."

"Post-Parent-Child Event Survey."

"Favorite Product Voting Campaign."

"Next Desired Prize Survey."

"Fan-focused Campaign Voting."

Consultation possible from idea brainstorming.

This consultation service accepts inquiries not only from companies with solidified campaign plans but also from companies and organizations still in the idea stage.

For example, the following consultations are possible:

Want to implement some campaign for the summer holidays.

Want to plan a customer attraction campaign using online gacha.

Want to create a fun participatory campaign using quizzes and diagnoses.

Want to implement a circulation measure at commercial or tourist facilities.

Want to implement a campaign that leads to purchase promotion at e-commerce or physical stores.

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