601 Leads in a Single Day! 'Croissant' Maximizes Event Traffic and Sales Opportunities at Exhibition
on the bakery Inc. achieved 601 leads in one day at the 'Marketing Week Spring 2026' exhibition by utilizing its no-code tool 'Croissant'. The strategy used an online gacha system to attract visitors and capture leads efficiently without creating booth congestion.
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- 📰 Published: April 28, 2026 at 18:30
- 🔍 Collected: April 28, 2026 at 10:01
- 🤖 AI Analyzed: April 28, 2026 at 10:09 (7 min after Collected)
on the bakery Inc. (Headquarters: Yokohama, Kanagawa) exhibited at the '26th Marketing Week Spring 2026' held at Tokyo Big Sight from April 22 (Wed) to 24 (Fri), 2026. They implemented a booth attraction strategy using 'Croissant,' a no-code online gacha, diagnostic, and survey creation tool developed and provided by the company.
During the exhibition, the company designed a visitor-participation flow that featured 'online gacha' at the forefront. On the third and final day, they successfully acquired 601 leads in a single day.
In exhibitions and events, simply calling out to people in front of the booth or distributing novelties often fails to capture visitors' interests fully. Conversely, if sales representatives continue to provide individual attention in front of the booth, the aisle becomes crowded, making it difficult for new visitors to stop by.
At their booth, the company designed a flow to 'get people to stop first,' 'have them scan a QR code,' 'obtain visitor information,' and 'then naturally connect them to a sales representative' using the online gacha.
### Balancing Booth Buzz and Lead Generation with Online Gacha
In this exhibition, they prepared a flow where visitors could scan a QR code in front of the booth to participate in an online gacha. After participating, novelties such as badges and keychains were provided according to the winning results, items that visitors could easily accept.
However, the prize redemption point was intentionally designed at the back of the booth rather than the front. This created buzz with the online gacha on the aisle side while preventing the front from becoming too congested for new visitors to enter. Furthermore, staff briefly interviewed visitors about their challenges and areas of interest when handing over the prizes. Based on that content, a flow was established to hand them over to sales representatives as needed. This flow naturally created opportunities for conversation and sales opportunities, rather than just distributing novelties.
### 601 Leads Acquired in One Day on the Final Day
On the third day of the exhibition, they acquired 601 leads in one day at their booth. Although the booth was operated with a limited number of staff, the flow where visitors themselves scanned the QR code to participate via online gacha enabled them to create touchpoints without staff having to respond to every visitor individually. Additionally, because visitor information can be obtained through the gacha participation, it becomes easier to follow up after the exhibition. This served as an opportunity to confirm the effectiveness of using Croissant's online gacha as a lead generation measure for both on-site attraction and post-exhibition sales activities.
### Usage Scenarios for Croissant in Exhibitions and Events
Croissant is a marketing tool that allows the creation of online gacha, diagnostics, and surveys without coding. In exhibitions and events, the following uses are possible:
- Online gacha measures in front of the booth
- Visitor-participation campaigns using QR codes
- Lead generation linked with novelty distribution
- Interview flows according to visitor interests
- Acquisition of prospective customer information for post-exhibition follow-up
- Participatory projects at commercial facilities, tourist sites, municipalities, and brand events
In exhibitions, it is important to get people to stop in front of the booth. At the same time, it is required not just to gather people but to obtain visitor information and connect it to subsequent negotiations and follow-ups. By using Croissant, you can integrate the creation of visitor touchpoints, lead generation, and sales flow design with the online gacha as the entry point.
### Comment from on the bakery Inc.
'At this Marketing Week, we actually operated an online gacha using Croissant at our booth and were able to acquire 601 leads in a single day. In exhibitions, it is important how to get people to stop in front of the booth and how to connect those touchpoints to sales opportunities. Online gacha is a measure that is easy for visitors to participate in and easy for companies to naturally obtain leads. By combining it with prize redemption and interview flows as we did this time, it can be utilized as an exhibition measure that leads to sales results rather than just a traffic generation measure. We will continue to support participatory marketing measures that can be used in various situations such as exhibitions, events, commercial facilities, and municipal planning through Croissant.'
### About 'Croissant'
Croissant is a marketing tool that allows the creation of online gacha, diagnostics, and surveys without coding.
During the exhibition, the company designed a visitor-participation flow that featured 'online gacha' at the forefront. On the third and final day, they successfully acquired 601 leads in a single day.
In exhibitions and events, simply calling out to people in front of the booth or distributing novelties often fails to capture visitors' interests fully. Conversely, if sales representatives continue to provide individual attention in front of the booth, the aisle becomes crowded, making it difficult for new visitors to stop by.
At their booth, the company designed a flow to 'get people to stop first,' 'have them scan a QR code,' 'obtain visitor information,' and 'then naturally connect them to a sales representative' using the online gacha.
### Balancing Booth Buzz and Lead Generation with Online Gacha
In this exhibition, they prepared a flow where visitors could scan a QR code in front of the booth to participate in an online gacha. After participating, novelties such as badges and keychains were provided according to the winning results, items that visitors could easily accept.
However, the prize redemption point was intentionally designed at the back of the booth rather than the front. This created buzz with the online gacha on the aisle side while preventing the front from becoming too congested for new visitors to enter. Furthermore, staff briefly interviewed visitors about their challenges and areas of interest when handing over the prizes. Based on that content, a flow was established to hand them over to sales representatives as needed. This flow naturally created opportunities for conversation and sales opportunities, rather than just distributing novelties.
### 601 Leads Acquired in One Day on the Final Day
On the third day of the exhibition, they acquired 601 leads in one day at their booth. Although the booth was operated with a limited number of staff, the flow where visitors themselves scanned the QR code to participate via online gacha enabled them to create touchpoints without staff having to respond to every visitor individually. Additionally, because visitor information can be obtained through the gacha participation, it becomes easier to follow up after the exhibition. This served as an opportunity to confirm the effectiveness of using Croissant's online gacha as a lead generation measure for both on-site attraction and post-exhibition sales activities.
### Usage Scenarios for Croissant in Exhibitions and Events
Croissant is a marketing tool that allows the creation of online gacha, diagnostics, and surveys without coding. In exhibitions and events, the following uses are possible:
- Online gacha measures in front of the booth
- Visitor-participation campaigns using QR codes
- Lead generation linked with novelty distribution
- Interview flows according to visitor interests
- Acquisition of prospective customer information for post-exhibition follow-up
- Participatory projects at commercial facilities, tourist sites, municipalities, and brand events
In exhibitions, it is important to get people to stop in front of the booth. At the same time, it is required not just to gather people but to obtain visitor information and connect it to subsequent negotiations and follow-ups. By using Croissant, you can integrate the creation of visitor touchpoints, lead generation, and sales flow design with the online gacha as the entry point.
### Comment from on the bakery Inc.
'At this Marketing Week, we actually operated an online gacha using Croissant at our booth and were able to acquire 601 leads in a single day. In exhibitions, it is important how to get people to stop in front of the booth and how to connect those touchpoints to sales opportunities. Online gacha is a measure that is easy for visitors to participate in and easy for companies to naturally obtain leads. By combining it with prize redemption and interview flows as we did this time, it can be utilized as an exhibition measure that leads to sales results rather than just a traffic generation measure. We will continue to support participatory marketing measures that can be used in various situations such as exhibitions, events, commercial facilities, and municipal planning through Croissant.'
### About 'Croissant'
Croissant is a marketing tool that allows the creation of online gacha, diagnostics, and surveys without coding.