on the bakery, Inc. to speak at "EC & SNS HACK 2026 Spring"

on the bakery, Inc. (Headquarters: Yokohama, Kanagawa Prefecture) is pleased to announce that it will be speaking at the online conference "EC & SNS HACK 2026 Spring: BtoC Marketing x New Fiscal Year Strategy Update Day," hosted by Maclogi, Inc.

This event is an online conference held over two days on April 8 (Wed) and April 9 (Thu), 2026. Day 1, "EC HACK," will focus on profit maximization and automation, while Day 2, "SNS HACK," will feature practitioners from various fields discussing strategies to convert SNS engagement into sales. on the bakery, Inc. will take the stage on Day 2, "SNS HACK," where Representative Director Hiroya Ido will deliver a lecture on the theme of **improving SNS sales and utilizing customer insights**.

Our presentation is scheduled for **April 9, 2026 (Thu) from 11:20 to 11:45**. The session title is **"[SNS Sales Growth & Customer Insights] How Online Gacha and Diagnostic Content Become More Than Just Touchpoints—They Become a 'Data Foundation'."** On the organizer's page, we will introduce practical measures to increase followers and drive sales on SNS using "Croissant," a no-code tool for creating online gacha and diagnostic content. Furthermore, we will demonstrate how to use the newly implemented Webhook to link acquired data in real-time to LINE CRM or customer CRM/DB systems, effectively utilizing customer insights as a "data foundation."

For SNS initiatives, it is becoming increasingly important to design strategies that look beyond mere awareness expansion to **driving sales and improving LTV**. In this lecture, we will share our philosophy on designing a seamless process—from creating customer touchpoints to data acquisition, analysis, and utilization—without letting online gacha or diagnostic content end as mere campaign tactics. This session will provide concrete tips for companies considering improvements to their SNS operations, purchasing funnels, and the sophistication of their customer understanding.

[Link: Click here for seminar details and registration]

Presentation Overview ### Event Name EC & SNS HACK 2026 Spring: BtoC Marketing x New Fiscal Year Strategy Update Day

### Date and Time Day 1 EC HACK: April 8, 2026 (Wed) 10:00–17:00 Day 2 SNS HACK: April 9, 2026 (Thu) 10:00–17:00

### Format Online

### Organizer Maclogi, Inc.

### Our Presentation Time April 9, 2026 (Thu) 11:20–11:45

### Speaker Hiroya Ido (Representative Director, on the bakery, Inc.)

### Session Title [SNS Sales Growth & Customer Insights] How Online Gacha and Diagnostic Content Become More Than Just Touchpoints—They Become a 'Data Foundation'

Seminar Content In this session, we will explain how to use "Croissant," developed and provided by on the bakery, Inc., to **convert SNS touchpoints into sales, and how to further develop the acquired data into customer understanding and CRM utilization**.

Specifically, we will introduce practical methods for using online gacha and diagnostic content to gain followers and encourage participation, key points for post and funnel design, basics of measurement design, and real-time integration with LINE CRM or customer CRM/DB using Webhooks. We also plan to touch upon concrete examples that lead to repeat purchases and LTV improvement.

Recommended for - EC and marketing personnel who want to convert SNS initiatives into sales - Those who want to look beyond follower acquisition toward customer understanding and CRM utilization - Those interested in campaign strategies using online gacha or diagnostic content - Those who want to connect SNS touchpoints to purchasing funnels and LTV improvement

Please use the button below to check seminar details and register.

[Link: Click here to register]

About "Croissant" "Croissant" is a marketing tool developed and provided by on the bakery, Inc. that allows users to create online gacha, diagnostics, and surveys without coding. It is used by corporations, local governments, idol management companies, and creators for campaign initiatives, SNS-linked projects, and creating customer touchpoints.

[Link: Click here for details on Croissant]

Effects and Features of "Croissant" "Croissant" is a tool for companies to create online gacha and diagnostic content. By conducting gacha and surveys online, you can capture the true intentions of users and improve the "rate and volume" of your web marketing.

Four Features of "Croissant" ### 1. Three types of content customizable to your company's needs! With "Croissant," you can create three types of content with a single account: "Original Diagnostics" that users can enjoy by answering questions, "Original Gacha" where you can freely set probabilities and effects, and "Survey Content" that can be customized to your company's specifications. You can effectively manage your operations by changing content monthly as needed or by increasing the number of public slots to deploy multiple contents simultaneously.

### 2. Realize lead acquisition linked to marketing initiatives By linking "Croissant" with your official LINE account or setting up funnels that encourage following on X or Instagram, you can expand your touchpoints on SNS. Furthermore, you can set up custom forms before users participate in diagnostics or gacha to acquire user information. The strength of "Croissant" is its ability to realize lead acquisition linked to marketing initiatives through natural funnels.

### 3. Report function to see user usage at a glance You can view user data, such as participants in gacha and diagnostic content, via reports. You can extract various data, including "number of diagnostic/gacha participants," "number of new LINE friends added," "number of transitions to SNS follow pages," and "distribution of results/answers." CSV data is updated in real-time, and other usage data is automatically updated every 5 minutes, accelerating the visualization of content effectiveness.

### 4. Publish in as little as 1 day. Execute initiatives speedily Various content in "Croissant" can be created and published in just 3 steps: 1. Select the app type 2. Select a design template 3. Set up content and publish Because it can be released in as little as one day, it flexibly responds to timely campaigns and promotions. We support the execution of marketing initiatives with a sense of speed.

The annual cost of "Croissant" is approximately 650,000 yen, including initial costs. With a reasonable price setting starting from 50,000 yen per month, you can rest assured regarding costs.

About on the bakery, Inc. Our mission is "We who create are immersed, and those who pick it up are captivated," and we develop and provide "Croissant." We aim to have 1,000 companies adopt "Croissant," which allows anyone to easily create online gacha and diagnostic apps, by fiscal year 2026.

<Company Information> Company Name: on the bakery, Inc. Representative: Hiroya Ido, Representative Director Address: Ocean Gate Minatomirai 8F, 3-7-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa Prefecture Business Description: Development and provision of proprietary marketing tools, SNS marketing support URL: https://www.onthebakery.co.jp/