[Case Study] Sales Exceed Previous Year for 2 Consecutive Years After Gacha Introduction

on the bakery Co., Ltd. (Headquarters: Yokohama City, Kanagawa Prefecture, Representative: Yuya Ido) has published an interview article on our website with Amina Collection Co., Ltd., which introduced "Croissant," a no-code marketing tool developed and operated by our company.

Click here for the case study interview

Background of Introduction

While year-end and New Year periods are active for sales, discount-focused promotions often fail to leave a lasting impression and do not lead to future use. Amina Collection Co., Ltd. sought to create a mechanism to connect year-end purchases to repeat visits and purchases in the New Year, rather than ending as a one-time transaction.

Therefore, they introduced an [online gacha promotion exclusively for purchasers].

This promotion was designed with the following flow:

Purchase → Creation of official app touchpoint → Gacha participation → New Year coupon usage

Through this participatory experience, an opportunity for future use was created.

Campaign Overview

This campaign targeted users who purchased from eligible brand directly managed stores or official online stores.

The main measures were as follows:

・ Implemented an online gacha exclusively for purchasers

・ Set official app installation as a participation condition

・ Winning coupons could be used both in-store and online during the New Year period

In-store, users could participate in the gacha by scanning a QR code presented at checkout. Online, they could participate via a banner on the order completion page.

Coupons could be checked on the app and used by presenting the screen in-store or entering a coupon code online.

The design aimed to create app touchpoints and promote sales simultaneously, targeting both in-store and online channels.

Numerical Results

The following results were confirmed for this campaign:

・ First gacha campaign: Sales 111.2% of previous year

・ Second gacha campaign: Sales 108% of previous year

・ In-store gacha usage: 120% of previous year

After introducing online gacha, sales exceeded the previous year for two consecutive years.

This initiative has become a sustainable sales promotion measure for the year-end shopping season.

Unexpected Effects

This campaign's success was attributed to providing a user experience different from discount promotions.

・ Created "the joy of participation" after purchase

・ Created an opportunity for repeat visits with New Year coupons

・ Usable both in-store and online

Furthermore, by setting app installation as a participation condition, membership base building was advanced simultaneously with sales promotion.

Summary

This campaign utilized "Croissant" to achieve a sales promotion design that connects year-end purchases to future use.

・ Providing an experience through participatory gacha

・ Creating app touchpoints

・ Promoting repeat visits with New Year coupons

・ Campaign design spanning in-store and online

This has led to successful sales promotion that doesn't end with just a sale.

Would you like to consider "easily implementable participatory communication measures" for your company?

Consultation/Demo Request here

About "Croissant"

"Croissant" is a no-code marketing tool that allows anyone to create online gacha, diagnostic tests, and surveys. Its feature is the ability to conduct campaign design, user participation, and analysis in an integrated manner, and it is used by companies in various industries.

Click here for details on Croissant

Effects and Features of "Croissant"

"Croissant" is a tool for businesses to create online gacha and diagnostic content. By conducting gacha and surveys online, it acquires users' true opinions and improves the "rate and volume" of web marketing.

Introducing 4 features of "Croissant"

1. 3 types of content customizable to your company's specifications!

With "Croissant," you can create three types of content with one account: "Original Diagnosis" for enjoyable question-answering, "Original Gacha" with freely configurable probabilities and effects, and "Survey Content" customizable to your company's specifications.

You can effectively operate by changing content monthly as needed, or by increasing publication slots to deploy multiple contents simultaneously.

2. Achieve lead acquisition linked to marketing measures

By linking "Croissant" with official LINE or setting up pathways to encourage X/Instagram follows, you can expand your social media touchpoints. Furthermore, you can set up a unique form before users engage with diagnosis/gacha to acquire user information.

"Croissant"'s strength lies in its ability to achieve lead acquisition linked to marketing measures through natural pathways.

3. Report function that shows user usage at a glance

You can view user data, such as gacha and diagnostic content users, in reports.

Various data can be extracted, such as "diagnosis/gacha users," "number of official LINE friends added," "number of transitions to SNS follow pages," and "distribution of each result/question." CSV data is real-time, and other usage data is automatically updated every 5 minutes, accelerating the visualization of content effects.

4. Can be published in as little as 1 day. Execute measures speedily

Various contents of "Croissant" can be created and published in just 3 steps.

・ Select app type

・ Select design template

・ Set content and publish

It can be released in as little as 1 day, allowing flexible response to timely campaigns and promotions. It supports the speedy execution of marketing measures.

The annual cost of "Croissant" is approximately 650,000 yen, including initial fees.

It has a reasonable pricing structure starting from 50,000 yen per month.

You can be assured of the cost aspect as well.

About on the bakery Co., Ltd.

Our company develops and provides "Croissant" with the mission of "We, the creators, immerse ourselves, and captivate those who pick it up."

"Croissant" - an online gacha and diagnostic app that anyone can easily create.