[Case Study] Application Volume Recorded Approx. 2.4x Growth! Successful Application Flow Design for a Major Food Manufacturer's Promotion

Key facts

  • [Case Study] Application Volume Recorded Approx. 2.4x Growth! Successful Application Flow Design for a Major Food Manufacturer's Promotion
  • on the bakery Inc. has released a success story of ASCON Co., Ltd., which achieved a 2.4-fold increase in applications after implementing the no-code tool "Croissant."
  • Date: March 30, 2026

Direct answer

on the bakery Inc. has released a success story of ASCON Co., Ltd., which achieved a 2.4-fold increase in applications after implementing the no-code tool "Croissant."

Citation
[Case Study] Application Volume Recorded Approx. 2.4x Growth! Successful Application Flow Design for a Major Food Manufacturer's Promotion (March 30, 2026)
Source
PR Times
Date
March 30, 2026
on the bakery Inc. has released a success story of ASCON Co., Ltd., which achieved a 2.4-fold increase in applications after implementing the no-code tool "Croissant."
NQ 56/100

📋 Article Processing Timeline

  • 📰 Published: March 30, 2026 at 05:11
  • 🤖 AI Analyzed: May 26, 2026 at 21:27 (1384h 16m after Published)

on the bakery Inc. (Headquarters: Yokohama, Kanagawa; CEO: Yuya Ido) has published an interview article on its website featuring ASCON Co., Ltd., which implemented the no-code marketing tool "Croissant" developed and operated by our company.

■ Background of Implementation

ASCON Co., Ltd. is a retail support company that provides sales promotion assistance to retail companies and manufacturers, primarily through printed materials and online initiatives. With over 40 years of experience supporting nationwide sales promotions, their strengths lie in campaign design and promotion planning.

While previous campaigns attracted a certain number of applications, they faced the following challenges:

  • Difficult to determine if application volume was driving sales

  • Applications tended to be driven primarily by the desire for rewards

  • Hard to foster product understanding or sustained interest

For this project, rather than focusing solely on maximizing application numbers, the campaign was designed as a "must-buy" initiative starting from product purchase. The goal was a promotion that would increase both sales and applications.

■ Initiative Overview

In this campaign, user behavior was designed as an integrated journey from awareness to application completion.

The specific flow was as follows:

  1. Awareness of the product through influencer posts

  2. Deepening understanding via the product landing page (LP)

  3. Purchasing the product at a store

  4. Taking a photo of the receipt

  5. Applying via "Croissant"

  6. Instant win results display

By designing awareness → purchase → application → winning experience as a single flow, we created a participation experience that minimized user drop-off.

FAQ

Who is featured in the interview article published by on the bakery Inc.?

ASCON Co., Ltd., which implemented the no-code marketing tool "Croissant," is featured in the interview article.

How many years of experience does ASCON Co., Ltd. have in supporting nationwide sales promotions?

ASCON Co., Ltd. has over 40 years of experience supporting nationwide sales promotions primarily through printed materials and online initiatives.

What challenges did ASCON Co., Ltd. face in their previous promotion campaigns?

They found it difficult to determine if application volume drove sales, and applications were primarily driven by rewards rather than product understanding.

What was the specific user behavior flow designed for this promotion campaign?

The flow consisted of product awareness via influencer posts, landing page visit, store purchase, receipt photo submission, applying through Croissant, and instant win display.

Who is the Chief Executive Officer of the company on the bakery Inc.?

The Chief Executive Officer (CEO) of on the bakery Inc. is Yuya Ido, as stated in the case study.