[Case Study] Application Volume Recorded Approx. 2.4x Growth! Successful Application Flow Design for a Major Food Manufacturer's Promotion
on the bakery Inc. has released a success story of ASCON Co., Ltd., which achieved a 2.4-fold increase in applications after implementing the no-code tool "Croissant."
📋 Article Processing Timeline
- 📰 Published: March 27, 2026 at 23:58
- 🔍 Collected: March 28, 2026 at 21:59 (22h 1m after Published)
- 🤖 AI Analyzed: April 6, 2026 at 12:28 (206h 28m after Collected)
on the bakery Inc. (Headquarters: Yokohama, Kanagawa; CEO: Yuya Ido) has published an interview article on its website featuring ASCON Co., Ltd., which implemented the no-code marketing tool "Croissant" developed and operated by our company.
■ Background of Implementation
ASCON Co., Ltd. is a retail support company that provides sales promotion assistance to retail companies and manufacturers, primarily through printed materials and online initiatives. With over 40 years of experience supporting nationwide sales promotions, their strengths lie in campaign design and promotion planning.
While previous campaigns attracted a certain number of applications, they faced the following challenges:
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Difficult to determine if application volume was driving sales
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Applications tended to be driven primarily by the desire for rewards
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Hard to foster product understanding or sustained interest
For this project, rather than focusing solely on maximizing application numbers, the campaign was designed as a "must-buy" initiative starting from product purchase. The goal was a promotion that would increase both sales and applications.
■ Initiative Overview
In this campaign, user behavior was designed as an integrated journey from awareness to application completion.
The specific flow was as follows:
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Awareness of the product through influencer posts
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Deepening understanding via the product landing page (LP)
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Purchasing the product at a store
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Taking a photo of the receipt
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Applying via "Croissant"
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Instant win results display
By designing awareness → purchase → application → winning experience as a single flow, we created a participation experience that minimized user drop-off.
