Ono Photo Studio Inc. announces major update for photobook app "BABY365" with 195,000 cumulative downloads

Ono Photo Studio Inc. (Headquarters: Hitachinaka City, Ibaraki Prefecture, Representative Director: Tetsuto Ono) has added a new "BABY365 Points" feature to its photobook app "BABY365," which allows users to record and create photobooks of their baby's daily life with photos.

As of June 28, 2026, BABY365 has achieved a cumulative total of 195,644 downloads, 12,021,609 days of recorded posts, and 18,787 photobooks printed.

This update introduces a function to exchange points accumulated through the common point service "OPS POINT" of the Ono Photo Studio Group's official app "OPS connect" for "BABY365 Points." The exchanged points can be used to purchase photobooks and eligible products within BABY365.

Furthermore, "OPS connect" has surpassed 10,000 cumulative installations, offering new value by allowing points earned through group services to be preserved for the future as records of a child's growth.

Celebrating 50 Years of Business. Connecting family memories to the future through real and digital experiences.

For 50 years since its founding, Ono Photo Studio Inc. has preserved life's milestones such as Shichi-Go-San, Coming of Age ceremonies, graduations, weddings, and family photos.

However, truly irreplaceable memories for families are not limited to special days.

The day they first smiled.

The day they first walked.

Casual holidays spent with family.

The accumulation of such everyday moments is the "history of the family" that we want to preserve for the future.

BABY365 was born from this very sentiment.

This addition of a point system is an initiative to enrich family memories by connecting "anniversaries preserved at the photo studio" with "everyday life preserved at home."

BABY365 Supported by Many Families

As of June 28, 2026

Cumulative Downloads: 195,644

Cumulative Posted Records: 12,021,609 days

Cumulative Photobook Print Count: 18,787 books

Average Posting Days: 61.5 days/download

Repeat Customer Rate: 23.1%

Printing Achievements

1 book: 10,181 people

2 books: 1,965 people

3 books: 546 people

4 books: 247 people

5+ books: 306 people (maximum 15 books)

These achievements demonstrate that BABY365 is not a one-time service but is supported by many families as a service that continues to record their children's growth over a long period.

Making OPS Points Usable for Creating Family Memories

The group-wide common point service "OPS POINT," launched in May 2026, is a point service available through "OPS connect."

With the addition of this feature, OPS POINT can now be exchanged for BABY365 Points.

Exchanged BABY365 Points can be used for purchasing photobooks and eligible products.

*Exchange from BABY365 Points to OPS POINT is not supported.

From creating memories at the photo studio to daily growth records.

Group services connect the customer's entire life events.

Comment from Representative Director Tetsuto Ono

"For 50 years since our founding, we have connected family happiness to the future through photographs.

This May, we launched the group-wide common point service 'OPS POINT,' deepening our engagement with customers.

And now, those points can be used with BABY365.

Both daily growth records and life milestones are precious treasures for families.

We will continue to be a company that connects family happiness to the future, transcending the boundaries of a photo studio by integrating real and digital experiences."

Future Outlook

Ono Photo Studio Inc., celebrating its 50th anniversary, will continue to expand the application of OPS POINT and strengthen the collaboration among group services such as photo studios, costume rentals, photobooks, and apps.

By integrating real and digital experiences, we will provide new value that "connects family happiness to the future," supporting each customer's life events.

Ono Photo Studio Inc.

<Company Name> Ono Photo Studio Inc. <Location> 2-2-16 Higashi-Ojima, Hitachinaka City, Ibaraki Prefecture <Business Activities> Kimono Rental Business, Photo Studio Business, App Business, EC Business, Bridal Business, Accommodation Business <Contact> Ono Photo Studio Inc. Management Division (Contact: Horikoshi) (HP) https://ono-group.jp/ (TEL) 029-274-1791/070-3170-0919