Ono Photo Studio Co., Ltd., celebrating its 50th anniversary, has been by people's sides at life's milestones for 50 years. Now, it will continue to be by their sides for the rest of their lives. Brand message refreshed.

Ono Photo Studio Co., Ltd. (Headquarters: Hitachiota City, Ibaraki Prefecture, President and CEO: Tetsuto Ono) will celebrate its 50th anniversary in July 2026.

Since its founding in Hitachiota City, Ibaraki Prefecture, in 1976 by founders Osamu Ono and Michiko Ono, Ono Photo Studio has continued to help connect each customer's precious moments to the future with the unchanging sentiment of "being by your side at life's milestones."

Currently, the company has expanded its business domains to include photo studio services, kimono rental, bridal services, accommodation, app development, and services utilizing AI and DX, operating 50 stores across 1 metropolitan area and 7 prefectures under 21 brands.

Approximately 20,000 customers use our services annually, with over 175,500 registered customers and more than 10,000 registered users for our official app "OPS connect." We are also working to enhance customer value by utilizing new technologies, such as launching a kimono rental service with AI image search.

We are able to reach this 50th anniversary milestone thanks to our customers, the local community, our business partners, and each and every employee who has walked with us.

We express our sincere gratitude.

We view this 50th anniversary not as a "time to look back at the past," but as a "new starting point for the future."

Under the brand message **"Japanese smiles, happiness, and emotions from Ibaraki," we will continue to be a company that creates moving experiences, challenging ourselves with what needs to change while preserving the trust that must not be broken,** as we move forward towards our next 50 years and our 100th anniversary.

Chapter 1: 50 Years, Starting with a Single Photo in the Community.

1976.

Ono Photo Studio was founded in Hitachiota City, Ibaraki Prefecture.

What founders Osamu Ono and Michiko Ono aimed for was not simply taking photographs.

Ono Photo Studio 50 Years Ago

The smiles of children on Shichi-Go-San.

The celebratory attire for Coming-of-Age ceremonies.

A new beginning at graduation.

Life's milestones like marriage.

Everyday moments of a family laughing together.

Each of these moments eventually becomes part of a family's history, passed down to the future.

That is why we want to cherish and preserve those moments.

This is how Ono Photo Studio's history began.

Photographs gain value over time.

Not only on the day they are taken, but when people look back at them 5, 10, or 20 years later, they recall the scenery, conversations, and the warmth of their family.

We are not a company that has preserved photographs.

We are a company that has helped connect family histories to the future.

There is something we have cherished unchangingly since our founding.

That is "people."

Encounters with customers.

Connections with the community.

Bonds with colleagues.

Trust with business partners.

It is because we have been supported by and walked alongside many "people" that Ono Photo Studio has reached its 50th anniversary.

With gratitude for these past 50 years, we take a new step forward.

Beyond the confines of a photo studio, we aim to be a company that stays close to people's lives, continuously creating smiles, happiness, and emotions.

We do not aim to be a company that provides photographs.

We aim to be a "company that creates moving experiences," staying by your side at life's milestones and beyond.

We will connect the trust built over 50 years to the future and begin new challenges towards our 100th anniversary, together with the community and with people.

Chapter 2: 50 Years Walking with the Community. "Thank You" for 50 Years.

There is something Ono Photo Studio has cherished since its founding. That is our connection with the community.

Founded in 1976 in Hitachiota City, Ibaraki Prefecture, our journey began with encounters with the local community. Shichi-Go-San, entrance ceremonies for kindergarten and school, graduations, Coming-of-Age ceremonies, weddings, and family photos.

Life has many important milestones.

Ono Photo Studio Today

Customers who return to Ono Photo Studio for each of these milestones.

Families who have used our services for two or even three generations.

The trust we have received from the local community has supported Ono Photo Studio for 50 years.

Approximately 20,000 customers use our services annually, and our customer registration count has reached 175,500.

These numbers are not just achievements.

They are proof of the accumulation of our relationships with the local community.

From our founding to the present, we have always strived to be a "company needed by the community." We will continue to remember our gratitude to Ibaraki, our founding location, and walk alongside the community under the brand message "Japanese smiles, happiness, and emotions from Ibaraki."

To the colleagues who have walked with us.

Ono Photo Studio's 50 years are also the 50 years of each employee.

For our customers' smiles.

For our families' happiness.

For the precious moments that happen only once in a lifetime.

With these thoughts in mind, many employees have faced each and every customer.

Those who take photos.

Those who dress the subjects.

Those who do hair and makeup.

Those who arrange the attire.

Those who produce albums.

Those who support the stores.

Those who support the company at headquarters.

And our colleagues in group companies and franchises.

We believe that emotions that cannot be conveyed by one person alone can be created with colleagues.

We are able to celebrate our 50th anniversary thanks to the efforts of past employees who have supported Ono Photo Studio, and the current employees who face customers on the front lines.

We are sincerely grateful.

We will continue to be a company where each individual can work with pride and deliver the ultimate moving experiences to our customers.

Ono Photo Studio by the Numbers

Our 50-year journey has been built through encounters with many customers.

Item | Achievements (as of June 2026) ---|---: Founding: | 1976 Years in business: | 50 years Annual customers (approx.): | 20,000 groups Customer registrations: | 175,500 Official app OPS connect registrations: | 10,000 Service areas: | 1 metropolitan area, 7 prefectures Total stores: | 50 Number of brands: | 21 New initiative: | Kimono rental service with AI image search implemented

These numbers are not just to show the scale of Ono Photo Studio.

They are the accumulation of trust received from our local customers and the culmination of the efforts of each and every employee.

We will continue to create moving experiences, valuing the "people" behind these numbers.

50th Anniversary is a Return of Gratitude to the Community.

To express our gratitude to the local community that has supported us for 50 years, Ono Photo Studio will implement various gratitude projects throughout our 50th anniversary year.

Beyond events and campaigns, we will deepen our community ties through various activities, carrying our gratitude for our founding location, Ibaraki, into the future.

As a company nurtured by the community, we want to remain a company that is needed by the community.

With this sentiment, we will continue to walk alongside the community for the next 50 years.

Chapter 3: The Meaning Behind Our Brand Message and 50th Anniversary Logo. Japanese smiles, happiness, and emotions from Ibaraki.

What Ono Photo Studio has cherished since its founding.

It is to be by each customer's side throughout their lives, preserving the smiles, happiness, and emotions unique to each moment for the future.

This sentiment has not changed even after 50 years.

As we approach our 50th anniversary, we have established our brand message as:

"Japanese smiles, happiness, and emotions from Ibaraki."

Gratitude for our founding location, Ibaraki.

Pride in being nurtured by the community.

And the determination to continue delivering smiles, happiness, and emotions from this region to all of Japan.

This brand message embodies Ono Photo Studio's origins and its aspirations for the future.

What we want to deliver is not just a photograph.

It is the smiles born through photographs.

The happiness of families.

The emotions felt at life's milestones.

Each of these experiences is the value we provide.

Therefore, Ono Photo Studio aims to be a company that creates moving experiences, going beyond the confines of a photo studio to be by your side at various life milestones.

Meaning Behind the 50th Anniversary Logo

The 50th anniversary logo embodies our gratitude for the 50 years Ono Photo Studio has walked and our determination to move towards the next 50 years.

Meaning of "5"

The number "5" expresses respect for the 50-year journey of half a century and the dynamism towards the future beyond that history.

While cherishing the trust built since our founding, we continue to take on new challenges without being satisfied with the status quo.

This sentiment is captured in its strong and flowing form.

It symbolizes Ono Photo Studio's stance of continuously moving dynamically towards the future, viewing the 50th anniversary not as a destination but as a new start for the next 50 years.

Meaning of "Person" Supporting "5"

At the bottom of the number "5," a design motif of the kanji character "人" (person) is incorporated.

This "person" represents all those who have supported Ono Photo Studio, including our customers, the local community, business partners, and each and every employee.

The 50-year journey could not have been built by a single company.

It is an anniversary reached thanks to encounters with many people, support from many people, and walking alongside many people.

This "person" embodies our gratitude to everyone who has supported us and our determination to continue valuing human connections above all else.

Meaning of "0"

The "0" is represented by a gradient using Ono Photo Studio's corporate colors.

One circle symbolizes the connections between people, harmony with the community, and the bonds passed down to the future.

It also embodies our desire to be a company that continues to grow while pursuing challenges.

A single circle drawn within the ring represents the smiles, happiness, and emotions of each and every customer.

These small moments of emotion eventually spread to families, to the community, and then throughout Japan.

This design carries our wish for such a future.

Meaning of the Entire Logo

The 50th anniversary logo is not merely a symbol of the anniversary.

Gratitude for half a century of progress.

Gratitude for human connections.

And the challenge for the next 50 years.

It encapsulates Ono Photo Studio's cherished sentiments and values that will remain unchanged, all within a single design.

The 50th anniversary is not a goal for us.

It is a new start towards the future.

We will continue to walk as a company that creates moving experiences, rooted in the community, valuing human connections, and delivering smiles, happiness, and emotions throughout Japan.

For 50 years, we have been by your side at life's milestones.

Now, we will continue to be by your side for the rest of your lives.

Our 50 years of gratitude, a promise for the future.

Chapter 4: Challenges for the Next 50 Years. Towards Our 100th Anniversary as a Moving Experience Creation Company.

Our 50th anniversary.

This is a significant milestone for us.

However, this milestone is not the end.

It is a new start towards our 100th anniversary.

For 50 years, we have been by each customer's side, delivering smiles, happiness, and emotions.

This sentiment will not change.

Meanwhile, the times are changing dramatically.

AI.

Digital technology.

DX.

Precisely because society and lifestyles are changing, we too must continue to change.

However, there is something we will not change.

That is our stance of valuing "people."

AI is not meant to replace people.

It is meant to help people be more human, to engage with customers, and to deliver greater emotions.

Ono Photo Studio has launched a kimono rental service with AI image search implemented.

This new service allows customers to search for furisode and graduation hakama from their smartphones and begin choosing attire from home.

Our goal is not just convenience.

We believe that the "moving experience" includes the time spent anticipating the visit, the time spent choosing attire with family, and the time spent building excitement until the day of the photoshoot.

Furthermore, our official app "OPS connect" continues to grow as a new touchpoint with our customers, with over 10,000 registrations.

We want to be a presence that is remembered not just on the day of the photoshoot, but whenever a life milestone occurs.

With this sentiment, we continue to evolve our services to connect with our customers into the future.

Photographs.

Kimono.

Weddings.

Accommodation.

Apps.

AI.

At first glance, these may seem like different businesses.

However, our goal is one.

To create the ultimate moving experience at life's milestones.

We are not defining ourselves as a "photo studio" but are embarking on a new future as a moving experience creation company.

Comment from Tetsuto Ono, President and CEO

I am extremely pleased to reach this 50th anniversary milestone and would like to express my sincere gratitude to everyone who has supported Ono Photo Studio up to this point.

Our customers, the local community, our business partners, and each and every employee. It is thanks to the encounters and support from all of you that Ono Photo Studio stands where it is today.

We are not a company that has preserved photographs.

We are a company that has stayed by your side at life's milestones and helped connect your family's history to the future.

The era ahead will see further advancements in AI and digital technology.

However, no matter how much technology progresses, I believe that ultimately, it is "people" who can move hearts and bring happiness.

Therefore, we will actively challenge ourselves with what needs to change, while preserving the trust that must not be broken.

We will not forget our gratitude to the community and will continue to be a company where each employee can work with pride.

And we will continue to deliver smiles, happiness, and emotions to each and every customer.

I believe that the accumulation of these efforts will pave the way to our 100th anniversary.

Ono Photo Studio Co., Ltd. will continue to be a "moving experience creation company," staying by people's sides and creating new value.

Tetsuto Ono, President

Future Developments

Marking our 50th anniversary, Ono Photo Studio Co., Ltd. will launch various projects throughout the year.

Launch of a special 50th anniversary website

Dissemination of our brand message

Holding of 50th anniversary events

Deployment of new services utilizing AI and DX

Expansion of the kimono rental service with AI image search implemented

Enhancement of features for the official app "OPS connect"

Anniversary projects to express gratitude to the community

Formulation of a 100th-anniversary vision created with employees

Company Overview

Company Name: Ono Photo Studio Co., Ltd.

Founded: July 1976

Representative: Tetsuto Ono, President and CEO

Location: 2-2-16 Higashiojima, Hitachiota City, Ibaraki Prefecture

Service Areas: 1 metropolitan area, 7 prefectures

Total Stores: 50

Number of Brands: 21

Business Activities:

Photo Studio Business / Kimono Rental Business / Bridal Business / Accommodation Business / App Business / AI & DX Related Business, etc.

50 years of gratitude, a promise for the future.

For 50 years, we have been by your side at life's milestones.

Now, we will continue to be by your side for the rest of your lives.

Without forgetting our gratitude to the community.

Without forgetting our gratitude to our employees.

Challenging what needs to change, while preserving the trust that must not be broken.

Starting with photographs.

Emotions into the future.

Ono Photo Studio Co., Ltd. takes a new step towards its 100th anniversary.

Ono Photo Studio Co., Ltd.

<Company Name> Ono Photo Studio Co., Ltd. <Location> 2-2-16 Higashiojima, Hitachiota City, Ibaraki Prefecture <Business Activities> Kimono Rental Business, Photo Studio Business, App Business, EC Business, Bridal Business, Accommodation Business <Contact> Ono Photo Studio Co., Ltd. Management Headquarters (Contact: Horikoshi) (HP) https://ono-group.jp/ (TEL) 029-274-1791/070-3170-0919