Kanebo Cosmetics 90th Anniversary Special Design "Milano Collection Face Up Powder 2027" with Swarovski® Crystals Begins Reservations on May 19 (Tuesday)!

With the desire to "create a world where skin and heart sparkle with face powder," Kanebo Cosmetics' premium brand "Milano Collection," which releases limited quantities annually, will begin accepting reservations for "Milano Collection Face Up Powder 2027" and the makeup base "Milano Collection Dress Up Cream 2027" from Tuesday, May 19, 2026, with a limited quantity release on Saturday, November 28 of the same year. In response to feedback from loyal customers, these two products, which previously had different reservation and release periods, will now be released simultaneously.

This year, 2026, marks Kanebo Cosmetics' 90th anniversary. The "Milano Collection," a crystallization of powder technology refined over a long history, has accompanied many people in their pursuit of beauty. This milestone year, to express "the excitement of applying makeup" and "the radiant appearance of each individual leading to a happy tomorrow," the products will be released in a special design featuring Swarovski® crystals.

Furthermore, an original paper bag will be presented exclusively to those who reserve by Friday, July 31, 2026. In addition, 10,000 people will be selected by lottery from those who purchase both "Milano Collection Face Up Powder 2027 (including GR)" and "Milano Collection Dress Up Cream 2027" by the end of January 2027, to receive a "Milano Collection Special Face Brush made by Chikuhodo."

▼Brand Site TOP: https://www.kanebo-cosmetics.jp/milano-collection/

Product Overview of "Milano Collection 2027"

The "Milano Collection" began when a researcher, visiting Milan, Italy, was deeply impressed by the architectural beauty and cityscape of Milan, and wished to embody that worldview in cosmetics and on the skin. The "Milano Collection," born in 1991, embodies the desire to "create a world where skin and heart sparkle with face powder." Over many years, it has been purchased by numerous customers and has achieved No. 1 sales*¹ in the counseling face powder market.

*¹: Intage SRI+ Counseling Face Powder Market, January 2014 - December 2025, cumulative sales amount for each year (including conventional products).

[Theme of Milano Collection 2027]

"Happiness in Taking the First Step"

This theme expresses the wish that by not fearing change and moving forward, new possibilities will open up, bringing one closer to realizing their dreams.

[Reservation Start Date / Release Date]

Reservations begin on Tuesday, May 19, 2026 / Limited quantity release on Saturday, November 28, 2026.

[Product Information]

One application provides both coverage and translucency. Goddess Cover Face Powder.

Milano Collection Face Up Powder 2027

Milano Collection Face Up Powder 2027 24g with puff

Milano Collection Face Up Powder 2027 Set 24g x 2 (with refill) with puff

New extract Hyalo-Yuri Complex formulation <Sodium Hyaluronate, Royal Jelly Extract, Lily Extract*²>

*² Madonna Lily Root Extract

<Premium Rose Scent>

Product Page: https://www.kanebo-cosmetics.jp/milano-collection/powder/

[Product Features]

Face powder infused with the desire to "create a world where skin and heart sparkle with face powder." It gently envelops the skin with a moist and comfortable feel, achieving both coverage of pores and uneven skin tone and a translucent finish like a veil. It gently adheres base makeup, maintaining its freshly applied beauty for one day*³.

[Design]

Special design with Swarovski® crystals, commemorating Kanebo Cosmetics' 90th anniversary.

It expresses the hopeful feeling of stepping towards a happy future through the worldview of Milano Collection.

The "excitement of applying makeup" and "the radiant appearance of each individual leading to a happy tomorrow" are expressed with dazzling Swarovski® crystals, while sparkling gold and the clear transparency of crystal blue create a dignified and sophisticated design.

The top surface features the goddess of flowers and fertility and the lily flower, a symbol of life's regeneration, creating a gorgeous and elegant design.

The embossed pattern on the powder surface is also intricately carved, creating a design with depth.

[Product Information]

Repels dullness and brightens*⁴. Light-infused makeup base.

Milano Collection Dress Up Cream 2027

50g (with spatula and spatula case)

Makeup base for face, neck, and décolleté SPF20・PA＋＋

<White Lily Bouquet Scent>

Product Page: https://www.kanebo-cosmetics.jp/milano-collectio