Sweat and UV rays, repelled smoothly. ALLIE "Sweat-Smooth Comfort UV" with non-chemical formula*1 to be released in limited quantities at select retailers on Saturday, May 2nd

*1 UV absorber-free ALLIE, a sunscreen brand, will release "Sweat-Smooth Comfort UV," which smoothly repels both sweat and UV rays, in limited quantities at select retailers starting Saturday, May 2nd. Kyoko Yoshine, ALLIE's muse, appears in the main visual. Sweat-Smooth Comfort UV special page: https://www.kanebo-cosmetics.jp/allie/special/smoothmilkuv/ Sweat-Smooth Comfort UV retailers: https://www.kanebo-cosmetics.jp/allie/product/item/item23/#01 According to a survey*2 conducted by ALLIE, the top complaint about sunscreen was "sticky with sweat on extremely hot days," and the second was "weak against sweat, water, and sebum, leading to breakdown," indicating that sweat-related complaints ranked high. A survey*3 focusing on sweat-related concerns when using sunscreen showed the results: 1st "sunscreen comes off," 2nd "stickiness," 3rd "makeup breakdown," and 4th "skin burden." Focusing on these sweat-related concerns when using sunscreen, ALLIE developed "Sweat-Smooth Comfort UV," which features a sweat-repellent veil to keep sweat away from the skin surface, reducing skin burden such as makeup breakdown and stickiness. *2 Our survey conducted in September-October 2024 (women aged 20-30, N=1000) *3 Our survey conducted in July 2024 (women aged 20-30, sunscreen users other than for sensitive skin, N=30) ■ Product Information "ALLIE Chrono Beauty Smooth Milk UV" (Limited quantity, select retailers) Sunscreen for face and body SPF50+ PA++++ UV Water Resistance★★ 25mL Unscented, uncolored Sunscreen for face and body that repels sweat from the skin onto the film, keeping sweat away from the skin surface, thereby reducing skin burden such as makeup breakdown and stickiness. ● Sweat-repellent veil keeps sweat away from the skin, reducing sticky skin burden Because there are passages within the film, sweat does not stay but is smoothly repelled out of the film. High water repellency causes sweat to form spherical droplets, making it less likely to remain on the skin and reducing sticky skin burden. Provides a smooth feel even when sweating. ● Clear skin impression without white cast Uses fine UV-cut ingredients that allow light to pass through more clearly than our conventional technology. Achieves uniform dispersion, which was difficult until now, suppressing aggregation of UV-cut ingredients. As a result, it is less likely to leave a white cast and provides a clear skin impression. All images are for illustration purposes only. ● Skin-friendly formula ・Non-chemical formula (UV absorber-free) ・Alcohol-free ・Paraben-free ○ 8 hours non-sticky (Our research. Individual differences apply.) ○ Non-comedogenic tested (Does not cause acne)*4 *4 Test to confirm that it does not cause comedones (acne). It does not mean that all people will not develop comedones (acne). ○ Prevents adhesion of fine particles such as dust, pollen, PM2.5 (Does not prevent adhesion of all fine particles.) ○ Makeup base effect ○ Super waterproof, highly resistant to water ○ Sweatproof, highly resistant to sweat ○ Beach friendly formula. Environmentally conscious design (water environment risk assessed) ○ Uses environmentally friendly materials for exterior and inner stopper ○ Resistant to transfer on masks and towels ○ Removable with face wash and body soap And this year, the non-sticky gel "Non-Peta Creator UV" will also be available in limited quantities. ■ Product Information "ALLIE Chrono Beauty Smooth Gel UV" (Limited quantity) Sunscreen for face and body SPF50+ PA++++ UV Water Resistance★★ 60g Green Tea & Limone scent Less shiny, non-sticky for face, décolleté, nape, and whole body. Sunscreen for face and body that keeps pores less noticeable and provides a cool, beautiful skin finish. ○ 8 hours non-sticky (Individual differences apply.) ○ Contains menthol (cooling agent) ・SPF is an index indicating the effect of protecting the skin from UV-B rays, and PA is a classification indicating the effect of protecting the skin from UV-A rays. SPF and PA values are measured by applying 2mg per 1㎠ according to international standards. Please consider them as a guide when selecting products. ・To maintain UV protection, reapply frequently after wiping off sweat, etc. ■ Brand Information ALLIE Brand Site: https://www.kanebo-cosmetics.jp/allie/ ALLIE Instagram: https://www.instagram.com/all