'Blocking the sunlight, wearing coolness' TAKA-Q releases new product 'Heat Guard Dress Shirt'

TAKA-Q Co., Ltd. (Headquarters: Itabashi-ku, Tokyo; Representative Director: Kenji Ito) will release dress shirts featuring the heat-shielding functional material 'Heat Guard' under its men's fashion brand 'T/Q', aiming to improve comfort in business scenes during hot seasons.

This product is equipped with functions to shield against ultraviolet rays, visible light, and near-infrared rays, supporting a comfortable wearing environment even in summer by suppressing the rise in temperature inside the clothing.

Development Background: Developed against the backdrop of growing needs for functionality to work comfortably even in extreme heat In recent years, with rising summer temperatures and an increasing number of extremely hot days, there has been a growing interest in heat countermeasures and comfort in business scenes. Especially during commuting, going out, and moving outdoors, there is a demand to reduce the rise in clothing temperature caused by sunlight and the discomfort caused by sweat. In addition, for summer business wear, there is a growing need emphasizing practicality, not only comfort but also ease of handling to easily maintain a refreshing wearing condition, and consideration for preventing see-through. To respond to these market needs, we have adopted the heat-shielding functional material 'Heat Guard' for our dress shirts that can be worn comfortably and with peace of mind on a daily basis while reducing the effects of sunlight.

Product Features: Equipped with various functions to make summer business scenes comfortable 1. Triple function to reduce ultraviolet rays, visible light, and near-infrared rays Using full-dull fabric, it realizes a triple function that reduces ultraviolet rays, visible light, and near-infrared rays. By reducing visible light that causes see-through and near-infrared rays that lead to a rise in clothing temperature, in addition to ultraviolet rays, it lessens the impact of sunlight. It is designed with consideration to creating a comfortable wearing environment even in hot seasons.