Thank you all for attending! VGP Award Exhibits at "TOKYO OUTDOOR SHOW 2026"

Ongen Publishing Co., Ltd. (Head Office: Chiyoda-ku, Tokyo, President and CEO: Yusuke Kazama), the organizer of the VGP Award, exhibited at "TOKYO OUTDOOR SHOW 2026," a comprehensive exhibition of outdoor culture held from June 26 (Fri) to 28 (Sun), 2026, at the Makuhari Messe Exhibition Halls. We set up a booth to showcase a curated selection of products that have won Excellence Awards in Japan's largest audio-visual award, "VGP (Visual Grand Prix)," particularly those that are useful for outdoor lifestyles, and received high praise from many visitors.

KEY FIGURES

10:00
10:00~18:00
18:00
10:00~18:00
14:00
14:00~18:00
17:00
10:00~17:00

"TOKYO OUTDOOR SHOW 2026" is a comprehensive event that brings together diverse information to enrich life, centered around outdoor culture, allowing attendees to learn, purchase, and experience. This was the second consecutive year for Ongen Publishing Co., Ltd. to exhibit at this event, following last year's success, with the "VGP" award, Japan's largest audio-visual award, presenting a curated selection of items useful for outdoor lifestyles.

The exhibition introduced new ideas for connecting with others and coexisting with nature outdoors, using professional-selected audio-visual equipment, including earphones and headphones for "listening while doing" without blocking ears, waterproof and dustproof Bluetooth speakers, smartwatches, and instant cameras.

Many people visited the venue to experience firsthand the items that won the "VGP Award 2026 SUMMER." Attendees enjoyed learning about the appeal of the award-winning models from each manufacturer's representatives and had the chance to purchase them at special prices. Thank you all for visiting the "VGP" exhibition at "TOKYO OUTDOOR SHOW 2026." We look forward to your continued support in 2027.

About VGP Exhibition at Tokyo Outdoor Show 2026

Venue of "TOKYO OUTDOOR SHOW 2026"

・Amazfit Smartwatch "T-Rex 3 Pro"

The Amazfit "T-Rex 3 Pro" is an outdoor smartwatch that challenges harsh nature and unleashes the adventurous spirit, having received the "Outdoor Award" at "VGP2026." It features a tough design with a Grade 5 titanium alloy frame and sapphire glass, along with high-precision GPS.

Amazfit "T-Rex 3 Pro"

Amazfit "Amazfit Cheetah 2 Ultra" displayed at the booth. A "Garapon Grand Lottery" was held at the venue where attendees could win an Amazfit Cheetah 2 Ultra.

・JBL Bluetooth Speaker "JBL FLIP 7"

The Bluetooth speaker "JBL FLIP 7" won the "Gold Award" at "VGP2026 SUMMER." It features an IP68-compliant waterproof and dustproof design, and comes with a carabiner and strap, making it perfect for outdoor use. The AI Sound Boost function delivers powerful sound that belies its size.

JBL "JBL FLIP 7" (cylindrical speaker in the center of the photo)

JBL "JBL FLIP 7" displayed at the venue. JBL "JBL GO 4" in purple, an EC site exclusive, was also exhibited.

On the 27th (Sat) and 28th (Sun), the first 100 purchasers of JBL FLIP 7 and JBL CHARGE 6 each day received a JBL logo strap as a gift.

・Skullcandy

Open-ear earphone "Push 540 Open"

This open-ear earphone, which won the "Gold Award" at "VGP2026 SUMMER," features a detachable neck cord. As an open-ear model that allows you to hear surrounding sounds, it adapts to various lifestyles. It is available in three colors: True Black, Plasma Red, and Bone White.

Skullcandy "Push 540 Open"

Skullcandy "Push 540 Open" displayed at the booth. A collaboration model with outdoor brand Realtree, the Skullcandy "CRUSHER ANC 2," was also exhibited.

・Shokz Open-ear earphone "OpenDots 2"

This open-ear earphone, which won the "Gold Award" at "VGP2026 SUMMER," does not block the ears. While maintaining a lightweight ear-cuff fit, it adds powerful sound and clear call performance. It is also waterproof and supports wireless charging, making it ideal for those who don't want to compromise on music or usability.

Shokz "OpenDots 2"

Shokz "OpenFit Pro" displayed at the booth. Gifts such as Shokz logo towels and belts were also given away to those who tried the products.

・Sonos Portable Speaker "Sonos Play"

The portable speaker "Sonos Play," which won the "Gold Award" at "VGP2026 SUMMER," features a battery that lasts up to 24 hours, is waterproof and dustproof (IP67), and shock-resistant, allowing you to take exceptional stereo sound from room to room, and from indoors to outdoors.

SONOS "Sonos Play" (center of the photo)

Sonos "Sonos Play" and Sonos "Sonos Roam 2" were exhibited at the booth. Original tote bag as a purchase bonus (left photo) / Sonos sticker as a survey response bonus.

・Polaroid

Instant Analog Camera "Polaroid Go Generation 3"

The "Polaroid Go Generation 3," the world's smallest instant analog camera, won the "Gold Award" at "VGP2026 SUMMER." With a newly designed lens, it allows for clearer portraits and selfies. Its palm-sized form factor and stylish design make it a pleasure to carry.

Polaroid "Polaroid Go Generation 3" (top left of the photo)

Polaroid "Polaroid Go Generation 3" displayed at the venue. Original tote bag as a purchase bonus for Polaroid Go Generation 3.

Overview of Tokyo Outdoor Show 2026 (TOKYO OUTDOOR SHOW 2026)

Dates:

・June 26, 2026 (Fri) 10:00 - 18:00 *Business Day 14:00 - 18:00 *General Special Preview

・June 27, 2026 (Sat) 10:00 - 18:00 *General Public Day

・June 28, 2026 (Sun) 10:00 - 17:00 *General Public Day

Venue:

Makuhari Messe International Exhibition Hall, Exhibition Halls 1, 2, 3

Official Website: https://2026.tokyooutdoorshow.jp/

About the "VGP" Award

Logo mark of the "VGP" Award

"VGP (Visual Grand Prix)" is an award established by Ongen Publishing Co., Ltd. with the aim of contributing to the constructive development of the audio-visual industry, and it began in 1987. Currently, it is Japan's largest audio-visual festival, held twice a year, in summer and winter. The selection process, based on the votes of 10 professional critics and approximately 30 retail stores, considers not only product quality but also marketability. In "VGP2026 SUMMER," approximately 300 brands and 3,000 items were entered, and the award results were announced on the "VGP Special Website" on June 25, 2026.

VGP Special Website

https://vgp.phileweb.com/

About Ongen Publishing Co., Ltd.

Founded in 1949. Operates a media business that publishes specialized magazines and web media for pure audio and home theater, as well as a solutions business including awards, events, and merchandise sales. ●Company Name: Ongen Publishing Co., Ltd. ●Representative Director: Yusuke Kazama ●Location: 4F Itopia Iwamotocho ANNEX, 2-14-2 Iwamotocho, Chiyoda-ku, Tokyo 101-0032

●Corporate Website: https://www.ongen.co.jp

<Web Media> ●PHILE WEB: Japan's largest information site for AV/audio/mobile

(Monthly unique users: 5 million UU, Monthly page views: 20 million PV) ●PHILE WEB Audio: Information channel delving deep into pure audio with meticulous detail

●Premium Headphone Guide WEB: Information channel conveying the appeal of earphones, headphones, and portable audio ●Home Theater Channel: Information channel for home theaters that makes "a life with a home theater" a reality ●Digicam Channel: Channel packed with in-depth information for photo and camera fans ●PHILE WEB Business: Channel covering various information related to the home appliance business ●Gadget Gate: Information site introducing the latest tech/gadget-related topics from a unique perspective

●LWL online: Information site proposing a new lifestyle where wellness and luxury coexist

●music score: A music review platform themed "Listen, Record, Connect. A place to love music more."

<Magazine Media> ●Quarterly Audio Accessory: Specialized magazine for pure audio pursuing high-quality sound reproduction ●Quarterly Analog: Publishes information on enjoying record playback, analog audio, and the latest trends ●Home Theater File: Specialized magazine for "homes with home theaters" and "audio-visual" ●Premium Headphone Guide Magazine: Specialized magazine providing in-depth information on portable audio for earphone/headphone enthusiasts ●Taisen Series: Special magazine introducing a comprehensive range of cables and accessories useful for reproducing good sound and images

<Free Magazines> ●Premium Headphone Guide: Free magazine packed with information on earphones, headphones, and portable audio. Distributed free of charge at electronics retailers, headphone specialty stores, etc. ●VGP Awarded Products Shopping Guide: Free magazine publishing the results of the "VGP," Japan's largest comprehensive award for audio-visual equipment. Distributed free of charge at electronics retailers, etc. ●DGP Awarded Products Shopping Guide: Free magazine publishing the results of the "DGP Imaging Award," which targets digital cameras and their peripherals. Distributed free of charge at electronics retailers, camera specialty stores, etc.

●First Analog Player: A free magazine to introduce analog players and how to choose and listen to them. Distributed free of charge at record stores, electronics retailers, etc.

<Awards> ●VGP Award: Japan's largest comprehensive award for audio-visual equipment. Held in summer and winter. ●DGP Imaging Award: Award targeting digital cameras and their peripherals. Held every autumn. ●DGP Mobile Award: Award targeting "smartphone cameras" and their peripherals. Held every spring. ●Audio Masterpiece Award: Award selecting true masterpieces of pure audio. Held every autumn. ●Audio Accessory Masterpiece Award: Award selecting excellent audio accessory products. Held every autumn. ●Analog Grand Prix: Award selecting audio equipment full of "analog sensibility." Held every spring.

<EC Sites>

●PHILEWEB.shop: A marketplace-type EC site operated by Ongen Publishing Co., Ltd.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: Amazfit / JBL / Skullcandy