Taruimi Improvement Consultant 'Okyan Mama' Surpasses 1 Million YouTube Subscribers, EC Sales Double
'Okyan Mama', a consultant for sagging skin improvement, has exceeded 1 million YouTube subscribers, leading to a doubling of EC sales for her brand 'Selif' within 10 months.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
- 🤖 AI Analyzed: June 2, 2026 at 12:56 (1505h 56m after Published)
OneTube Inc. (Headquarters: Osaka City, Osaka Prefecture, Representative: Taiga Hayami) supported the growth of the YouTube channel for 'Okyan Mama', a consultant for sagging skin improvement, and its proprietary cosmetics brand 'Selif', achieving over 1 million subscribers.
Furthermore, EC sales approximately doubled within 10 months of the support period.
Monthly sales grew from approximately 15 million yen to over 30 million yen, and annual sales have rapidly expanded from the 200 million yen scale to over 350 million yen.
■ Monetization of the Unique IP 'Kao Dance'
The sagging skin improvement consultant 'Okyan Mama' advocates for a self-lifting culture through her unique method, 'Kao Dance'. She has formed a strong fan community on YouTube, surpassing 1 million subscribers.
OneTube Inc. comprehensively implemented:
- Reconstruction of content design
- Clarification of unique IP
- Optimization of the customer journey from YouTube to EC
- Redesign of product branding
They transformed YouTube from a 'view-boosting media' into an 'asset media that continuously generates sales'.
■ Establishment of a Sales Structure Independent of Advertising Costs
A key feature of this initiative is the departure from the advertising cost-dependent model common in beauty brands.
Through IP-based content centered on expertise, they achieved:
- Doubled sales
- Enhanced brand value
- Expansion of repeat customers
The significant characteristic of this case is not just the increase in subscriber numbers but also the successful strengthening of the sales structure itself.
■ Comment from Okyan Mama (Hitomi Kato)
"The number 1 million is just a milestone. Delivering value to my supporters is what I value most. Through our collaboration with OneTube, the synergy between YouTube and the Selif brand has become stronger. I want to continue spreading the message of 'beauty that lifts yourself'."
■ Comment from Taiga Hayami, Representative Director of OneTube Inc.
"The figure of 1 million YouTube subscribers is not a coincidence but a testament to the trust that the Japan Self-Lifting Association and Ms. Kato have built over many years. We were able to play a role in co-creating the 'structure' to further connect that trust with sustainable business growth.
Reaching 1 million YouTube subscribers is a result, not the objective. What's important is whether that influence can be converted into a sustainable sales structure without ending as a temporary boom.
We believe this initiative serves as a model case for expert-based businesses to monetize their outreach."
■ Applicability to Expert-Based Businesses and Support System
This model is a growth model broadly applicable not only to beauty brands but also to businesses with specialized knowledge and unique know-how.
Target industries include:
- Beauty brands
- Medical clinics
- Chiropractic/Therapy centers
- Educational businesses
- Professional services (lawyers, accountants, etc.)
However, it is not limited to these; it can broadly accommodate 'businesses that possess expertise and develop their own brands or services'.
By building the knowledge and skills of experts into IP, forming brand assets through YouTube, and then connecting to EC or proprietary services, a sustainable sales structure independent of advertising costs can be realized.
OneTube Inc. offers 'YouTube x D2C Growth Support' specifically for expert-based businesses.
We are currently accepting individual consultations for businesses of a certain scale or larger.
■ Related URLs
▼OneTube Inc. Official Website
https://onetube.jp/download/
▼Inquiries (Official LINE)
https://lin.ee/7xQQAv6
▼Taruimi Improvement Consultant 'Okyan Mama' Official YouTube
https://www.youtube.com/@okyanmama
※For an overview of the strategy design, YouTube title/thumbnail improvements, planning for purchase consideration, and EC structure improvement concepts that led to '1 million subscribers x doubled sales' in this case, please see our note.
Businesses looking to convert their social media and YouTube presence into 'assets' are encouraged to read this.
▼Strategy Details Here
https://note.com/taiga_hayami/n/n4c79482f5de0
FAQ
How many YouTube subscribers does 'Okyan Mama' have?
'Okyan Mama's' YouTube channel has surpassed 1 million subscribers.
How did EC sales change with OneTube's support?
Within 10 months of support, EC sales approximately doubled, with monthly sales growing from about 15 million yen to over 30 million yen.
What kind of companies can apply this successful model?
It is broadly applicable not only to beauty brands but also to businesses with specialized knowledge or unique know-how (e.g., medical clinics, educational businesses, professional services).