Sagging Improvement Consultant "Okyan Mama" YouTube Subscribers Exceed 1 Million; EC Sales Double
Sagging improvement consultant "Okyan Mama" has surpassed 1 million YouTube subscribers. With EC strategy support from One Tube Co., Ltd., her own cosmetic brand "Selif" has seen its EC sales double in 10 months.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 13:39 (18h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 02:38 (492h 58m after Collected)
One Tube Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, Representative: Taiga Hayami) supported sagging improvement consultant "Okyan Mama" in growing her YouTube channel and her own cosmetic brand "Selif" through EC strategy assistance, helping her surpass 1 million subscribers.
Furthermore, EC sales approximately doubled in 10 months since the start of support.
Monthly sales grew from approximately 15 million yen to over 30 million yen, and annual sales rapidly expanded from around 200 million yen to over 350 million yen.
■ Monetization of Unique IP: "Face Dance"
Sagging improvement consultant "Okyan Mama" advocates a self-lifting culture through her unique method, "Face Dance." She has built a strong fan community on YouTube, surpassing 1 million subscribers.
One Tube Co., Ltd. comprehensively implemented:
・Reconstruction of content design
・Clarification of unique IP
・Optimization of conversion paths from YouTube to EC
・Redesign of product branding
This transformed YouTube from a "media to increase views" into an "asset media that continuously generates sales."
■ Establishment of a Sales Structure Independent of Advertising Costs
A key feature of this initiative is the departure from the advertising-cost-dependent model common in beauty brands.
By leveraging IP-based content centered on expertise, they achieved:
・Doubled sales
・Improved brand value
・Expanded repeat customers
A significant characteristic of this case is not only the increase in subscribers but also the successful strengthening of the sales structure itself.
■ Comment from Okyan Mama (Hitomi Kato)
"The number 1 million is merely a milestone. Delivering value to all our supporters is what matters most. Through our collaboration with One Tube, the synergy between YouTube and the Selif brand has strengthened. I want to continue spreading 'beauty that you lift yourself'."
■ Comment from Taiga Hayami, Representative Director of One Tube Co., Ltd.
"The figure of 1 million subscribers is by no means a coincidence, but rather a result of Japan's self-...