O-net Inc. (Head Office: Chiyoda-ku, Tokyo; President and CEO: Naoto Kohama; hereinafter referred to as O-net), which operates a marriage consultation service, will begin sequentially introducing a new perfume recommendation service for members seeking marriage, as part of its "Grooming Concierge" initiative. This service will be available at all 39 O-net stores nationwide starting July 1, 2026, in collaboration with The Fragrance Company Inc. (Head Office: Minato-ku, Tokyo; President and CEO: Tomokazu Sunaga), the operator of Japan's first online perfume recommendation service, "Celes."
Background and Objectives of the Partnership
In marriage hunting, "first impressions" are extremely important, and not only grooming and fashion but also "scent" significantly influences the impression given to the other person. However, many people struggle with questions like "I don't know which perfume suits me" or "I'm not familiar with perfumes."
By partnering with "Celes," an online specialty perfume store where professional fragrance stylists propose perfumes that suit customers, O-net will offer carefully selected "fragrances that are easily liked by many and create a sense of cleanliness" as part of O-net's "Grooming Concierge" service. This will further enhance the members' appeal and provide a highly satisfying concierge experience.
Service Overview
Starting July 1, perfume samples selected by Celes will be sequentially installed at each O-net store nationwide.
1. Fragrance Recommendation by Concierge
O-net advisors will propose the optimal fragrance from Celes stylist-selected perfume samples, tailored to the member's preferences and desired image, allowing them to actually try the scents.
2. Perfume Purchase on Celes and Special Coupon
Members who like the proposed fragrance can purchase their preferred size (from trial sizes to full bottles) on Celes's purchase website. By using the exclusive coupon code for O-net members, they can purchase perfumes at a 5% discount.
Partner Company Overview
The Fragrance Company Inc.
Company Name: The Fragrance Company Inc.
Representative: President and CEO Tomokazu Sunaga
Established: November 28, 2018
Head Office Location: WIn Aoyama 942, 2-2-15 Minami-Aoyama, Minato-ku, Tokyo
Business Activities: Operation of the online specialty perfume store "Celes"
URL: https://www.celes-perfume.com/
Operating Company ■■ Marriage Consultation Service O-net Inc.
We offer a wide range of 9 types of opportunities for encounters, including "Mutual Matching," "Advisor Recommended Introductions," and "Marriage Hunting Parties/Events." Through dedicated support from our marriage advisors, we meet various needs for marriage. We also operate "O-net Superior," a specialized service for middle-aged and older individuals aged 45 and above, providing opportunities for adult encounters to find partners in various forms, not limited to marriage.
President and CEO: Naoto Kohama ■ Established: April 1980 Establishment of OMMG Inc., the predecessor of O-net Inc. ■ History: December 2007 Business succession to Rakuten Group, establishment of O-net Inc. December 2018 Parent company changed from Rakuten, Inc. to an affiliate of Polaris Capital Group Co., Ltd. ■ Head Office Location: 7F Yasukuni Kudan Minami Bldg., 2-3-14 Kudan Minami, Chiyoda-ku, Tokyo 102-0074
<Official Website> https://onet.co.jp/ <Press Release Page> https://onet.co.jp/announce/release/
FACT BOX
- Source: PR TIMES
- Category: サービス開始
- Organizations: Celes