What is One Suite THE GRAND's direct booking rate?

It reached 52.3% as of June 6, 2026, meaning over half of bookings are direct.

What benefits do members get?

Members receive 3,000 points, early check-in, late check-out, exclusive plans, and more.

Has official website booking increased?

Yes. It rose from 7.7% to 36.0%, with over one in three bookings now via the official site.

One Suite THE GRAND in Okinawa's Kouri Island Achieves 52.3% Direct Booking Rate with Membership Program Launch

Published Jun 16, 2026 7:00 PM ・ Updated Jun 16, 2026 9:48 PM ・ 11 min read ・ Source: PR TIMES

One Suite THE GRAND, a small luxury hotel on Kouri Island in Okinawa, launched its official membership program in April 2024. The direct booking rate rose from 15.2% to 52.3%, and the official website reservation rate increased from 7.7% to 36.0% by June 6, 2026. With 6,320 members, the hotel is successfully building long-term guest relationships.

One Suite LLC (Headquarters: Nago City, Okinawa Prefecture / Representative Member: Shiro Kaizuka) operates the small luxury hotel 'One Suite THE GRAND (One Suite The Grand: Kouri, Nago City)' on Kouri Island in northern Okinawa, and launched its official membership program in April 2024.

Since the launch, the direct booking ratio has steadily increased, reaching 52.3% in the 2026 fiscal year (as of June 6, 2026). Concurrently, the official reservation ratio has also risen to 36.0%, indicating progress in building ongoing relationships with guests.

At One Suite, we emphasize not only securing room reservations but also providing a stay experience that makes guests want to return. Through the membership program, we aim to maintain engagement with guests even after their stay and build long-term relationships.

This time, the hotel analyzed booking trends before and after the introduction of the membership program using its own reservation data.

About the One Suite Membership Program

Survey Overview

- Target: Reservation data from hotels operated by One Suite - Period: Fiscal years 2023 to 2026 (as of June 6, 2026) (Note: Each fiscal year runs from April 1 to March 31 of the following year) - Analysis: Trends in the number of rooms booked via the official website and the official reservation rate

Survey Results

### Direct booking ratio increased from 15.2% to 52.3%

In addition to official website bookings, One Suite also accepts direct reservations via phone and email.

Here, 'direct booking' refers to reservations received directly by the hotel through the official website, phone, or email, without going through OTAs (online travel agencies).

As a result, the proportion of direct bookings in total reservations has steadily increased and now exceeds half of all bookings as of the 2026 fiscal year (as of June 6, 2026).

*Note: 2026 fiscal year data is as of June 6, 2026

### Official website reservation ratio increased from 7.7% to 36.0%

The official website reservation ratio in the 2023 fiscal year, prior to the membership program launch, was 7.7%.

Following the introduction and penetration of the membership program, official website usage has continuously increased:

- 2024 fiscal year: 19.8% - 2025 fiscal year: 26.4% - 2026 fiscal year: 36.0% (as of June 6, 2026)

*As of June 6, 2026, more than one in every three reservations for the 2026 fiscal year was made via the official website, and website usage continues to expand since the program's introduction.

Enhancing Guest Experience Through the Official Membership Program

One Suite THE GRAND operates an official membership program to provide richer travel experiences from pre-stay to post-stay.

Members receive 3,000 points upon registration, as well as benefits such as early check-in, late check-out, and exclusive member coupons.

Additionally, a tiered membership ranking system based on annual spending has been introduced. Silver members and above receive exclusive accommodation plans and spa discounts. Gold and Platinum members enjoy point rewards based on their stay costs, as well as exclusive benefits such as rental bicycles and special gifts.

Furthermore, Platinum members are offered a sommelier-recommended wine pairing experience during dinner at the restaurant, allowing them to enjoy a unique dining experience exclusive to One Suite.

The official website also allows advance reservations up to 12 months in advance, supporting more planned and comfortable travel.

Membership Registration Reaches 6,320 Members

The number of members registered in the official membership program reached 6,320 as of the end of the 2025 fiscal year.

With the tiered membership system based on annual spending, there are currently 232 Platinum members, the highest membership tier.

The program is being used not merely as a booking platform, but as a community for building ongoing relationships with guests.

One Suite's Vision: Creating Stays Guests Want to Return To

At One Suite, we place importance not just on securing room reservations, but on creating a stay experience that guests want to return to.

Through the membership program, we focus not only on discounted accommodation rates but also on initiatives that enhance the value of the stay itself, such as:

- Information sharing to enrich guests' stays on Kouri Island - Personalized recommendations for anniversaries and special occasions - Limited collaborations with popular restaurants - Special plans for returning guests

We aim not only to increase reservations but also to build lasting relationships with guests, operating a hotel where guests feel their journey continues.

Future Plans

Moving forward, we plan to explore personalized communications using member data and exclusive member benefits in collaboration with local businesses, aiming to enhance the unique value of stays on Kouri Island.

While maintaining new customer acquisition through OTAs, we will continue to strengthen our long-term customer base by building ongoing relationships through our official website and membership program.