Breaking the Obsolescence of Persona Development. Webinar on Buying Group Design x Corporate Data Utilization.
One Marketing and SalesNow will co-host a free B2B webinar in May 2026, offering strategies to turn obsolete persona designs into actionable targeting methods using buying group frameworks and a database of over 14 million companies.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 18:00
- 🔍 Collected: April 23, 2026 at 09:31
- 🤖 AI Analyzed: April 24, 2026 at 04:11 (18h 39m after Collected)
One Marketing Inc. (Headquarters: Chuo-ku, Osaka; President & CEO: Ryota Kakiuchi) will co-host a webinar with SalesNow Inc. starting Tuesday, May 12, 2026, titled "Don't Let Persona Development End as a 'Ritual' ~ Visualization Methods for Markets and White Spaces Drawn by Buying Group Design x Corporate Data ~."
This webinar will explain practical methods to transform persona design from "build and forget" into a "continuously used weapon." It combines One Marketing's advocated buying group design frameworks (RAM9, RRF, PPF) with SalesNow's corporate database of over 14 million companies.
■ Background: Why Personas Don't Work on the Frontlines
Many B2B companies conduct "persona development workshops," yet the completed personas often end up sleeping in document folders, unutilized in actual sales and marketing activities. This problem is endless.
The root cause of persona development becoming obsolete is a lack of resolution in the design of "Who delivers what, to whom." According to One Marketing's "B2B Purchasing Process White Paper 2025," an average of 18.3 people are involved in purchasing for transactions over 10 million yen. This highlights the reality that a single persona profile is no longer sufficient to address increasingly complex group purchasing.
In this webinar, we present an approach that comprehensively captures the role structure of the buying group alongside market data. This enables companies to break away from individual-dependent sales and maximize revenue growth through data and process optimization.
■ Key Features of This Webinar
1. Practical Explanation of Buying Group Design Frameworks (RAM9, RRF, PPF)
We will explain how to seamlessly design "Which accounts to target," "Who to approach within the buying group," and "What to communicate at which psychological phase," using three proprietary frameworks developed by One Marketing.
- RAM9 (Revenue Account Matrix 9) = A framework for analyzing target accounts by dividing them into 9 quadrants.
- RRF (Revenue Role Finder) = A framework for defining 4 roles and designing personas for leads tied to target accounts.
- PPF (Purchase Psychology Flow) = A framework for defining the psychological shifts regarding B2B purchasing for each persona to determine what content or triggers should be provided.
2. Visualization of White Spaces Using Corporate Data
Utilizing the corporate database of over 14 million companies provided by SalesNow, we will take a bird's-eye view of the entire market based on the designed buying groups. We will introduce specific, data-driven methods to identify "white spaces" that your company has yet to approach.
3. Resolving the Recognition Gap Between Strategy and the Frontlines
We will help bridge the gap in target recognition between marketing and sales, assisting in the creation of a common language to ensure strategies do not end up as mere "pie in the sky."
■ Recommended For
This is ideal for those who have created personas or Ideal Customer Profiles (ICPs) but haven't seen them adopted by frontline teams; those who lack a solid basis for their targeting strategy because they cannot see the big picture of the market they should be targeting; and those who feel there is a misalignment in target recognition between marketing and sales.
■ Event Overview
Don't Let Persona Development End as a 'Ritual' ~ Visualization Methods for Markets and White Spaces Drawn by Buying Group Design x Corporate Data ~
Viewing Schedule:
- Tuesday, May 12, 2026, 12:00-13:00 / Live Stream
- Thursday, May 14, 12:00-13:00 / On-Demand Stream
- Saturday, May 16, 9:30-10:30 / On-Demand Stream
Co-hosts: One Marketing Inc. / SalesNow Inc.
Format: Online Webinar
Participation Fee: Free
Program for the Day
[First 45 Minutes]
Ryota Kakiuchi, President & CEO, One Marketing Inc.
Why Personas Die on the Frontlines - Turning Targets into Continuous Weapons with Buying Group Design
Teppei Takahashi, Marketing, SalesNow Inc.
Data Utilization Theory: Determining "To Whom" with Numbers
[Last 15 Minutes]
Discussion / Q&A / Questionnaire
■ Speaker Profiles
One Marketing Inc.
President & CEO Ryota Kakiuchi
Joined a mid-sized printing company in 1996 and engaged in new sales development. Joined the current company in 2002, and changed the company name to One Marketing Inc. in 2013 to focus on the B2B marketing services business. Appointed President and CEO in 2018. Marketing consulting for major B2B companies, MA/SFA implementation projects...
This webinar will explain practical methods to transform persona design from "build and forget" into a "continuously used weapon." It combines One Marketing's advocated buying group design frameworks (RAM9, RRF, PPF) with SalesNow's corporate database of over 14 million companies.
■ Background: Why Personas Don't Work on the Frontlines
Many B2B companies conduct "persona development workshops," yet the completed personas often end up sleeping in document folders, unutilized in actual sales and marketing activities. This problem is endless.
The root cause of persona development becoming obsolete is a lack of resolution in the design of "Who delivers what, to whom." According to One Marketing's "B2B Purchasing Process White Paper 2025," an average of 18.3 people are involved in purchasing for transactions over 10 million yen. This highlights the reality that a single persona profile is no longer sufficient to address increasingly complex group purchasing.
In this webinar, we present an approach that comprehensively captures the role structure of the buying group alongside market data. This enables companies to break away from individual-dependent sales and maximize revenue growth through data and process optimization.
■ Key Features of This Webinar
1. Practical Explanation of Buying Group Design Frameworks (RAM9, RRF, PPF)
We will explain how to seamlessly design "Which accounts to target," "Who to approach within the buying group," and "What to communicate at which psychological phase," using three proprietary frameworks developed by One Marketing.
- RAM9 (Revenue Account Matrix 9) = A framework for analyzing target accounts by dividing them into 9 quadrants.
- RRF (Revenue Role Finder) = A framework for defining 4 roles and designing personas for leads tied to target accounts.
- PPF (Purchase Psychology Flow) = A framework for defining the psychological shifts regarding B2B purchasing for each persona to determine what content or triggers should be provided.
2. Visualization of White Spaces Using Corporate Data
Utilizing the corporate database of over 14 million companies provided by SalesNow, we will take a bird's-eye view of the entire market based on the designed buying groups. We will introduce specific, data-driven methods to identify "white spaces" that your company has yet to approach.
3. Resolving the Recognition Gap Between Strategy and the Frontlines
We will help bridge the gap in target recognition between marketing and sales, assisting in the creation of a common language to ensure strategies do not end up as mere "pie in the sky."
■ Recommended For
This is ideal for those who have created personas or Ideal Customer Profiles (ICPs) but haven't seen them adopted by frontline teams; those who lack a solid basis for their targeting strategy because they cannot see the big picture of the market they should be targeting; and those who feel there is a misalignment in target recognition between marketing and sales.
■ Event Overview
Don't Let Persona Development End as a 'Ritual' ~ Visualization Methods for Markets and White Spaces Drawn by Buying Group Design x Corporate Data ~
Viewing Schedule:
- Tuesday, May 12, 2026, 12:00-13:00 / Live Stream
- Thursday, May 14, 12:00-13:00 / On-Demand Stream
- Saturday, May 16, 9:30-10:30 / On-Demand Stream
Co-hosts: One Marketing Inc. / SalesNow Inc.
Format: Online Webinar
Participation Fee: Free
Program for the Day
[First 45 Minutes]
Ryota Kakiuchi, President & CEO, One Marketing Inc.
Why Personas Die on the Frontlines - Turning Targets into Continuous Weapons with Buying Group Design
Teppei Takahashi, Marketing, SalesNow Inc.
Data Utilization Theory: Determining "To Whom" with Numbers
[Last 15 Minutes]
Discussion / Q&A / Questionnaire
■ Speaker Profiles
One Marketing Inc.
President & CEO Ryota Kakiuchi
Joined a mid-sized printing company in 1996 and engaged in new sales development. Joined the current company in 2002, and changed the company name to One Marketing Inc. in 2013 to focus on the B2B marketing services business. Appointed President and CEO in 2018. Marketing consulting for major B2B companies, MA/SFA implementation projects...