Shufoo! to Host "Best of Super 2026" to Determine Top Supermarkets by Public Vote; Last Year Saw Over 130,000 Votes! Support Your Favorite Stores with "#TellMeYourFavoriteSuper"!

ONE COMPATH Co., Ltd. (ONE COMPATH), which operates "Shufoo! (Shufoo)", Japan's largest electronic flyer service, under the TOPPAN Group, will hold "Best of Super 2026" starting July 1, 2026 (Wed), a project to determine the best supermarkets through public voting. Not only will national rankings be determined, but also regional supermarket rankings. Additionally, 100 winners will be randomly selected to receive a total of 1 million yen in "ERABERU PAY®".

Please vote for your "usual supermarket" in your neighborhood and enjoy!

Details: https://www.shufoo.net/t/spweb/contents/recommend/cp/2026bestofsuper/index.html

Background of the Event

Supermarkets are indispensable as essential infrastructure supporting the lives of local residents, not only for purchasing food but also for daily living. In recent years, not only major chains but also "local supermarkets" offering unique products and services have been gaining attention, increasing interest in their appeal and individuality. Meanwhile, the environment surrounding supermarkets continues to change, influenced by socioeconomic factors such as prolonged price increases, fluctuations in energy, logistics, and packaging material costs.

"Shufoo!", an electronic flyer service launched in 2001, has been providing an environment where flyers can be viewed anytime, anywhere. With the desire to make daily shopping more convenient and enriching, Shufoo! has disseminated flyers and shopping information from various retailers, including supermarkets. To deliver the unique appeal of supermarkets in each region and the ingenuity of each store to more consumers, and to further expand the joy of shopping, "Best of Super" has been held since 2024 with the key message, "The best supermarket is decided by your vote!". This year, we encourage you to share your favorite supermarkets and their appeal on social media using the recommended hashtag "#TellMeYourFavoriteSuper" to support supermarkets nationwide and further liven up shopping.

Overview of Best of Super 2026

This project selects the No. 1 store through votes for supermarkets nationwide. Stores will be scored out of 5 stars in 8 categories (Assortment, Cost Performance, Hospitality, Flyers, Meat, Fish, Vegetables, and Prepared Foods), and rankings will be determined by overall scores. Among the voted supermarkets, national rankings and regional popular supermarkets will be announced as overall awards. In addition, "Category Awards" will be presented to determine the No. 1 in each of the 8 voting categories.

[Campaign Page]

https://www.shufoo.net/t/spweb/contents/recommend/cp/2026bestofsuper/index.html

[Voting Period] July 1, 2026 (Wed) - July 22, 2026 (Wed) 23:59

[Judging Criteria] 8 items: Cost Performance, Hospitality, Assortment, Flyers, Meat, Fish, Vegetables, and Prepared Foods, evaluated on a 5-star scale.

[Prizes] 100 winners will be randomly selected to receive 10,000 yen worth of "ERABERU PAY®".

[How to Vote] You can vote by clicking the "Vote Now!" button on the campaign page. Please enter the name of the store you wish to vote for and give scores for each of the 8 items. Your chances of winning can be increased up to 5 times by clearing specific conditions.

* Stores not listed on Shufoo! are also eligible for voting.

[Recommended SNS Hashtag] #TellMeYourFavoriteSuper

[Results Announcement] Around early September 2026, to be published on the campaign page and a special page within the app.

Future Developments

"Shufoo!" aims to provide convenient features that solve consumers' daily problems by utilizing shopping data and AI. Concurrently, we will continue to improve usability by implementing enjoyable campaigns to make the "shopping" touchpoints between users and companies pleasant.

About Shufoo!

Shufoo! is one of Japan's largest electronic flyer services, used by 16 million people monthly (as of May 2026, including access via provided ASP) and participating stores exceeding 120,000 nationwide. It allows users to check flyers from supermarkets, home centers, electronics stores, drugstores, and more across Japan for free. It is packed with information to make daily shopping convenient and affordable, including recommended products, limited-time sales, bargain information, coupons, discount days, and recipe searches. It can be used on various devices such as smartphones, PCs, and tablets. TOPPAN Co., Ltd. began operating it in August 2001, and ONE COMPATH Co., Ltd., a company within the TOPPAN Group, has been operating it since April 1, 2019.

URL https://www.shufoo.net

* About "ERABERU PAY®"

"ERABERU PAY®" is a digital gift service provided by giftee Inc., allowing users to exchange "gift points" received within various smartphone payment services for their preferred options. No registration or app download is required to use "ERABERU PAY®" or "gift points", and users can choose multiple payment service points within their available points.

About ONE COMPATH Co., Ltd.

Location: TOPPAN Shibaura Building, 3-19-26 Shibaura, Minato-ku, Tokyo

Established: January 20, 1997

Capital: 100 million yen

Representative: Rei Hayakawa, President and CEO

Employees: 130 (as of April 2026)

URL: https://onecompath.com

Service Offerings: As a "One-Mile Innovation Company," we offer services that support daily life centered around Mapion, Shufoo!, and aruku&, as well as marketing support utilizing AI and proprietary data.

* Product and service names mentioned in this press release are trademarks or registered trademarks of their respective companies.

* Information contained in this press release is current as of the date of announcement and is subject to change without notice.