Electronic Flyer Service "Shufoo!" Introduces Performance-Based Platform "Performance Media Network"

ONE COMPATH Co., Ltd. (Headquarters: Tokyo, Japan), a member of the TOPPAN Group, which operates the largest electronic flyer service in Japan, "Shufoo! (Shufoo)", has introduced "Performance Media Network (PMN)", a performance-based platform specializing in "announcements" and "purchase results" for manufacturers' sales promotion measures, developed by WED Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Toshiki Arai; hereinafter referred to as WED) which operates the receipt-scanning app "ONE", and GIFTEE Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Daiki Shinozuka; hereinafter referred to as GIFTEE). Starting July 1, 2026, new campaign menus will be offered to manufacturers and retail companies. With this collaboration, cross-product promotions utilizing "PMN" will be possible across up to 15 consumer-facing apps (※), including "Shufoo!".

※As of July 2026

Background

This feature was realized through collaboration with "Performance Media Network", a performance-based platform developed by WED and GIFTEE, who have an outstanding track record in operating receipt-scanning apps. In recent years, the importance of visualizing the return on investment for sales promotion measures and continuously improving measures based on data has been increasing for manufacturers and retailers. On the other hand, there are challenges in terms of scale in understanding the entire process from "interest/consideration" through flyers to actual "purchase behavior", and in accumulating and analyzing sufficient purchase data for use in future sales promotion measures.

In response, by collaborating with "PMN" provided by WED and GIFTEE, Shufoo! has further strengthened its data infrastructure connecting flyer browsing to actual purchases, expanded its reach to consumer segments that could not be reached by Shufoo! alone, and realized service provision that allows for the accumulation and utilization of more purchase data.

Customer Value Provided by Must-Buy Campaigns and the New "Shufoo! Receipt Campaign"

The greatest strength of the "Shufoo! Receipt Campaign" is its ability to directly approach Shufoo! users, who are among the largest in Japan and are actively browsing flyers and special sale information for supermarkets and drugstores, at the "pre-purchase decision stage". By appealing must-buy campaigns to highly motivated consumers who are considering their shopping for today or tomorrow, it strongly supports customer traffic to stores and the creation of actual sales.

Furthermore, system integration with "PMN" provided by WED and GIFTEE enables approaches not only to Shufoo! users but also to a wide range of consumers through the PMN network, significantly expanding the reach of campaigns. In addition, technical infrastructure such as a large-scale customer acquisition base, secure duplicate receipt checks, purchase data analysis, and fraud countermeasures are also guaranteed.

This allows for the accumulation and analysis of more purchase data than ever before, enabling manufacturers and retail companies to verify and improve sales promotion measures based on highly accurate customer understanding. By utilizing purchase behavior data for future measures, it provides a new sales promotion solution that continuously and effectively drives the PDCA cycle of promotional activities, including shelf planning and in-store promotions.

Future Developments

In October 2026, the "Anything Receipt Function" and "Lottery Function (General Sweepstakes Format)" are planned for additional implementation to further accumulate purchase data and analyze promotional insights. In the future, we plan to advance collaboration with "Shufoo! AI" and the extensive purchase data accumulated through this initiative, and provide analysis of repeat purchases after trials and detailed purchase behavior. We will strengthen the establishment of a "Sales Promotion Value Chain" that allows retail and manufacturer companies to quickly execute highly accurate hypothesis formulation and marketing PDCA based on data.

What is Performance Media Network?

Performance Media Network (PMN) is a performance-based platform that realizes manufacturers' sales promotion measures, specializing in "announcements" and "purchase results", provided by WED Inc. and GIFTEE Inc.

This service supports your company's products from ad delivery to purchase experience management in an integrated manner.

https://business.perf.media/

About Shufoo!

Shufoo! is one of the largest electronic flyer services in Japan, used by 16 million people per month (as of June 2026, including access via provided ASP) and participating from over 120,000 stores nationwide. In addition to allowing users to check flyers from supermarkets, home centers, electronics stores, drugstores, etc., nationwide for free, it is packed with information to make daily shopping convenient and affordable, such as recommended products, time sales, bargain information, coupons and discount days, and recipe searches. It can be used on various devices such as smartphone apps, PCs, and tablets. TOPPAN Co., Ltd. began operating it in August 2001, and since April 1, 2019, it has been operated by ONE COMPATH Co., Ltd., a member of the TOPPAN Group.

URL https://www.shufoo.net

About ONE COMPATH Co., Ltd.

Location: TOPPAN Shibaura Building, 3-19-26 Shibaura, Minato-ku, Tokyo

Established: January 20, 1997

Capital: 100 million yen

Representative: President & CEO Rei Hayakawa

Employees: 130 (as of April 2026)

URL: https://onecompath.com

Service Development: As a "One-Mile Innovation Company," we develop services that support daily life centered around Mapion, Shufoo!, and aruku&, and provide marketing support utilizing AI and proprietary data.

* Product and service names mentioned in this press release are trademarks or registered trademarks of their respective companies.

* The content described in this press release is current as of the date of announcement. It is subject to change without notice.