Electronic Flyer Service Shufoo! Kabu Center, Benny Mart all stores' flyers are now available!

Shufoo!, Japan's largest electronic flyer service operated by ONE COMPATH Co., Ltd. (One Compath), a TOPPAN Group company, has begun listing flyers and shopping information for all stores of the supermarkets "Kabu Center," "Benny Mart," and "Kabu Marche" operated by Beniya Shoji Co., Ltd. (Headquarters: Hirosaki City, Aomori Prefecture, Representative Director and President: Masahide Hata) in Aomori and Iwate Prefectures.

Since its launch in 2001, the electronic flyer service "Shufoo!" has been posting flyers and shopping information from various retail formats, including supermarkets, with the desire to make daily shopping more convenient.

Beniya Shoji Co., Ltd. operates a total of 12 stores in Aomori and Iwate prefectures, including the large supermarket "Kabu Center," and community-based supermarkets "Benny Mart" and "Kabu Marche." With the philosophy of "enriching, enjoying, and making life more convenient in the region," the company is committed to creating stores with a focus on freshness and product variety.

This time, Shufoo! was introduced to approach the demographic that does not subscribe to folded flyers (younger generations, single households), improve customer convenience, and disseminate real-time store information.

■Comment from Beniya Shoji Co., Ltd. Staff

Our company has walked alongside the people of Aomori and Iwate as a partner supporting their dining tables and health. In response to the recent trend of digitalization, we decided to introduce "Shufoo!" with the desire to meet our customers' requests to "easily check store information anytime, anywhere."

We will deliver advantageous information that could not be fully conveyed through paper flyers, information recipes for meal planning (such as Benny's Kitchen), and lively, real-time information directly to our customers.

■About Shufoo!

Shufoo! is Japan's largest electronic flyer service, used by 16 million people monthly (as of September 2025, including access via provided ASPs) and participated in by over 120,000 stores nationwide. In addition to allowing free browsing of flyers from supermarkets, home centers, electronics stores, drugstores, etc., across Japan, it is packed with information to make daily shopping convenient and economical, such as recommended products, time sales, bargain information, coupons, discount day information, and recipe searches. It can be used on various devices such as smartphones, PCs, and tablets. TOPPAN Corporation began operating the service in August 2001, and ONE COMPATH Co., Ltd., a TOPPAN Group company, has operated it since April 1, 2019.

URL　https://www.shufoo.net　

■About ONE COMPATH Co., Ltd.

Location: TOPPAN Shibaura Building, 3-19-26 Shibaura, Minato-ku, Tokyo

Established: January 20, 1997

Capital: 100 million yen

Representative: Representative Director and President CEO Rei Hayakawa

Employees: 130 (as of April 2026)

URL: https://onecompath.com

Main services: Map search service "Mapion," electronic flyer service "Shufoo!," walking app "aruku&" etc.

* Product and service names mentioned in this news release are trademarks or registered trademarks of their respective companies.

* The contents described in the news release are as of the date of announcement. They are subject to change without notice thereafter.