ONE-VALUE Strengthens Competitor Research Services in Vietnam for Japanese Companies

ONE-VALUE Inc. (Headquarters: Koto-ku, Tokyo; CEO: Hoa Phi), as part of its consulting services to support Japanese companies' market entry and business expansion in Vietnam, will strengthen its competitor research services in the country.

This service utilizes relationships with local Vietnamese government agencies, industry associations, local private companies, distributors, sales agents, experts, and consumer networks to conduct multi-faceted investigations into the realities of competing companies, which are difficult to grasp through general public information and desktop research alone.

In the Vietnamese market, it is often difficult to fully understand corporate information, financial data, sales performance, pricing structures, business partners, distribution networks, local reputation, administrative permits, and business development status from public information alone. This is particularly true in sectors such as unlisted companies, local enterprises, provincial firms, agency-based businesses, B2B manufacturing, distribution/retail, construction/real estate, healthcare, education, logistics, food, and consumer goods, where judging the competitive environment based on superficial information is challenging.

As a management consulting firm specializing in Vietnam, ONE-VALUE has a long track record of supporting Japanese companies with market research, entry strategy formulation, M&A support, corporate investigations, business matching, and sales support. Leveraging the local network, industry knowledge, and research know-how accumulated through these achievements, ONE-VALUE will enhance its competitor research services to help Japanese companies build a competitive advantage in the Vietnamese market.

## Background of the Service Enhancement
In recent years, Vietnam has been attracting attention not only as a manufacturing base but also as a consumer, service, digital, and infrastructure market. For Japanese companies, Vietnam is one of the most important destinations in the ASEAN market, with business opportunities expanding in various forms such as new entry and sales channel expansion.

However, to succeed in the Vietnamese market, merely understanding market size and growth rates is insufficient. It is necessary to understand which companies dominate the market, at what price points they sell, which channels they use, where they are strong, and what relationships they have with government, industry groups, and major customers.

Yet, the availability of public information in Vietnam is limited compared to Japan, making it difficult to grasp the detailed business realities and transaction structures of companies. Therefore, competitor research in Vietnam requires a combination of methods, including collecting public information, gathering intelligence in the local language, and conducting interviews with relevant parties.

## Features of ONE-VALUE's Competitor Research Service
1. **Leveraging Networks with Vietnamese Government and Private Sector**
Utilizing its wide range of local connections, the service investigates industry insider views and on-the-ground business flows that cannot be obtained through desktop research.

2. **Research Team Proficient in Local Language and Practices**
With bases and personnel in both Japan and Vietnam, the company can gather and analyze local information while understanding the challenges faced by Japanese companies, providing information that is directly usable for management decisions.

3. **High-Precision Analysis Combining Desktop and Interview Research**
In addition to public data, the service conducts hearings with local stakeholders as needed, providing highly accurate competitive analysis by cross-referencing multiple information sources.

4. **Applicable from Market Entry to M&A and Partnership Consideration**
The service supports clients by not just delivering a report, but by also advising on the next concrete actions the client should take.

## Recommended For:
- Companies considering new entry into the Vietnamese market.
- Companies already operating in Vietnam wishing to understand competitor trends.
- Companies looking to compare local agents, sales partners, or M&A candidates.
- Companies seeking to revise their strategies in the Vietnamese market.
- Companies requiring in-depth research, including local interviews.
- Companies needing competitor information for business planning or investment decisions.

For companies considering various research needs in Vietnam, please contact ONE-VALUE.