ONDECK Enters Partnership with Yadoumaru Project in the Business Succession Domain
ONDECK Co., Ltd. has partnered with Yadoumaru Project Co., Ltd. to strengthen comprehensive business succession support for SMEs through the platform "Kenja no Sentaku Succession."
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- 📰 Published: April 2, 2026 at 00:30
- 🔍 Collected: April 1, 2026 at 16:47
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ONDECK Co., Ltd. (Headquarters: Chuo-ku, Osaka; Representative: Ryosuke Kubo; Securities Code: 7360; hereinafter "ONDECK") has entered into a partnership regarding "Kenja no Sentaku Succession" with Yadoumaru Project Co., Ltd. (Headquarters: Kita-ku, Osaka; President and Representative Director: Yudai Maeda; hereinafter "Yadoumaru Project"), which develops comprehensive advertising agency, TV planning, and executive community businesses.
ONDECK operates three businesses: M&A advisory, investment, and consulting. The company provides comprehensive succession support utilizing its M&A, hands-on investment, and succession consulting functions for companies whose main management challenge is business succession.
Through this partnership, "Kenja no Sentaku Succession" will further strengthen its function as a highly practical business succession platform by incorporating the specialized knowledge ONDECK has cultivated through its M&A and investment businesses. In addition, we will promote collaboration leveraging the networks and strengths of both companies to advance the succession support functions for companies facing business succession as a primary management issue.
Background of the Partnership
In recent years, against the backdrop of aging management and a lack of successors, business succession has become an urgent management issue for mid-sized and small enterprises. Succession is not merely a transfer of management rights, but a strategic decision looking ahead to the future vision of the company, requiring the selection of appropriate methods and planned execution.
Yadoumaru Project operates the business succession support platform "Kenja no Sentaku Succession" through information dissemination and executive community management based on the "Kenja no Sentaku" brand.
Meanwhile, ONDECK provides practical support in the succession phase by operating three businesses: an M&A advisory business that supports succession including third-party succession, an investment business that works alongside companies through capital participation, and a consulting business that addresses management issues including business succession.
Both companies reached this partnership based on the mutual recognition that it is crucial to build a support system combining information provision and execution support for the vital management theme of succession.
Purpose and Details of the Partnership
This partnership aims to advance the business succession support system and expand the support base, primarily promoting the following initiatives:
- Strengthening support functions by providing specialized expertise
We will improve the quality of information and advice regarding business succession by providing ONDECK's practical expertise to "Kenja no Sentaku Succession."
- Expanding the support base by fusing executive networks and specialization
By combining Yadoumaru Project's executive community and information dissemination base with ONDECK's expertise, we will build a multifaceted and highly practical business succession support system.
- Collaborative advertising and branding support for investee companies
By providing information dissemination support and brand enhancement utilizing Yadoumaru Project's advertising/media planning and community management know-how to ONDECK's investees, we will promote initiatives aimed at improving corporate value and sustainable growth.
Future Outlook
Through this partnership, both companies will position business succession as an important corporate management strategy and multifaceted support its realization. We will continue to deepen our collaboration centered on the business succession domain and strive to enhance the support system contributing to the sustainable growth and value creation of companies through succession.
Overview of Yadoumaru Project Co., Ltd.
Name: Yadoumaru Project Co., Ltd.
President and Representative Director: Yudai Maeda
Location: 23F Osaka Ekimae Dai-4 Bldg, 1-11-4 Umeda, Kita-ku, Osaka
Capital: 10 million yen
URL: https://yadoumaru.co.jp/
Overview of ONDECK Co., Ltd.
Name: ONDECK Co., Ltd.
President and Representative Director: Ryosuke Kubo
Location: 3F EDGE Bingomachi, 3-4-1 Bingomachi, Chuo-ku, Osaka
Capital: 372 million yen
URL: https://www.ondeck.jp/
[Inquiries regarding this matter]
ONDECK Co., Ltd. Marketing & PR: Goto (info@ondeck.jp)
ONDECK operates three businesses: M&A advisory, investment, and consulting. The company provides comprehensive succession support utilizing its M&A, hands-on investment, and succession consulting functions for companies whose main management challenge is business succession.
Through this partnership, "Kenja no Sentaku Succession" will further strengthen its function as a highly practical business succession platform by incorporating the specialized knowledge ONDECK has cultivated through its M&A and investment businesses. In addition, we will promote collaboration leveraging the networks and strengths of both companies to advance the succession support functions for companies facing business succession as a primary management issue.
Background of the Partnership
In recent years, against the backdrop of aging management and a lack of successors, business succession has become an urgent management issue for mid-sized and small enterprises. Succession is not merely a transfer of management rights, but a strategic decision looking ahead to the future vision of the company, requiring the selection of appropriate methods and planned execution.
Yadoumaru Project operates the business succession support platform "Kenja no Sentaku Succession" through information dissemination and executive community management based on the "Kenja no Sentaku" brand.
Meanwhile, ONDECK provides practical support in the succession phase by operating three businesses: an M&A advisory business that supports succession including third-party succession, an investment business that works alongside companies through capital participation, and a consulting business that addresses management issues including business succession.
Both companies reached this partnership based on the mutual recognition that it is crucial to build a support system combining information provision and execution support for the vital management theme of succession.
Purpose and Details of the Partnership
This partnership aims to advance the business succession support system and expand the support base, primarily promoting the following initiatives:
- Strengthening support functions by providing specialized expertise
We will improve the quality of information and advice regarding business succession by providing ONDECK's practical expertise to "Kenja no Sentaku Succession."
- Expanding the support base by fusing executive networks and specialization
By combining Yadoumaru Project's executive community and information dissemination base with ONDECK's expertise, we will build a multifaceted and highly practical business succession support system.
- Collaborative advertising and branding support for investee companies
By providing information dissemination support and brand enhancement utilizing Yadoumaru Project's advertising/media planning and community management know-how to ONDECK's investees, we will promote initiatives aimed at improving corporate value and sustainable growth.
Future Outlook
Through this partnership, both companies will position business succession as an important corporate management strategy and multifaceted support its realization. We will continue to deepen our collaboration centered on the business succession domain and strive to enhance the support system contributing to the sustainable growth and value creation of companies through succession.
Overview of Yadoumaru Project Co., Ltd.
Name: Yadoumaru Project Co., Ltd.
President and Representative Director: Yudai Maeda
Location: 23F Osaka Ekimae Dai-4 Bldg, 1-11-4 Umeda, Kita-ku, Osaka
Capital: 10 million yen
URL: https://yadoumaru.co.jp/
Overview of ONDECK Co., Ltd.
Name: ONDECK Co., Ltd.
President and Representative Director: Ryosuke Kubo
Location: 3F EDGE Bingomachi, 3-4-1 Bingomachi, Chuo-ku, Osaka
Capital: 372 million yen
URL: https://www.ondeck.jp/
[Inquiries regarding this matter]
ONDECK Co., Ltd. Marketing & PR: Goto (info@ondeck.jp)
FAQ
What is the purpose of this partnership?
To strengthen succession support for SMEs by integrating ONDECK's practical expertise into the 'Kenja no Sentaku Succession' platform.
What value does ONDECK provide?
They provide specialized, practical expertise in business succession cultivated through their M&A advisory, investment, and consulting businesses.
What are the specific initiatives of the partnership?
In addition to providing expertise and expanding executive networks, Yadoumaru Project will offer advertising and branding support to ONDECK's investees.