Ondec Enters Partnership with Yadoumaru Project in the Field of Business Succession
Ondec Corporation and Yadoumaru Project Corporation have partnered on the 'Kenja no Sentaku Succession' platform to strengthen business succession support for SMEs by combining M&A expertise with media capabilities.
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- 📰 Published: April 2, 2026 at 00:30
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 22, 2026 at 00:10 (487h 22m after Collected)
Ondec Corporation (Headquarters: Chuo-ku, Osaka; Representative: Ryosuke Kubo; Securities Code: 7360; hereinafter 'Ondec') has entered into a partnership regarding 'Kenja no Sentaku Succession' with Yadoumaru Project Corporation (Headquarters: Kita-ku, Osaka; President and CEO: Yudai Maeda; hereinafter 'Yadoumaru Project'), which develops comprehensive advertising agency business, television planning business, and executive community business.
Ondec operates three businesses: M&A advisory business, investment business, and consulting business. It provides comprehensive succession support to companies for which business succession is a major management issue, utilizing its functions in M&A, supportive investment, and succession consulting.
Through this partnership, 'Kenja no Sentaku Succession' will further strengthen its functions as a highly practical business succession platform by incorporating the specialized knowledge Ondec has cultivated through its M&A and investment businesses. Additionally, we will promote collaboration that leverages the networks and strengths of both companies to advance the succession support functions for companies facing business succession as a primary management challenge.
Background of the Partnership
In recent years, against the backdrop of aging executives and a lack of successors, business succession has become an urgent management issue for mid-sized and small enterprises. Succession is not merely a transfer of management rights but a strategic decision looking at the company's future vision, requiring the selection of appropriate methods and planned execution.
Yadoumaru Project operates the business succession support platform 'Kenja no Sentaku Succession' through information dissemination based on the 'Kenja no Sentaku' brand and the management of executive communities.
On the other hand, Ondec provides practical support during the succession phase by operating three businesses: an M&A advisory business that supports succession including third-party succession, an investment business that supports companies through capital participation, and a consulting business that responds to management issues including business succession.
The two companies reached this partnership based on the mutual recognition that it is important to build a support structure combining information provision and execution support for the critical management theme of succession.
Purpose and Details of the Partnership
This partnership aims to advance the business succession support structure and expand the support base, primarily promoting the following initiatives:
- Strengthening support functions by providing specialized knowledge
We will improve the quality of information and advice regarding business succession by providing Ondec's practical knowledge to 'Kenja no Sentaku Succession'.
- Expanding the support base by fusing executive networks and expertise
By combining the executive community and information dissemination base possessed by Yadoumaru Project with Ondec's expertise, we will build a multifaceted and practical business succession support structure.
- Collaboration on advertising and branding support for investee companies
By providing information dissemination support and brand enhancement utilizing Yadoumaru Project's advertising/media planning and community management know-how to Ondec's investee companies, we will promote efforts toward corporate value enhancement and sustainable growth.
Future Outlook
Through this partnership, both companies will position business succession as an important corporate management strategy and provide multifaceted support for its realization. We will continue to deepen our collaboration centered on the business succession area and strive to enrich the support structure that contributes to the sustainable growth and value enhancement of companies through succession.
Overview of Yadoumaru Project Corporation
Name...
Ondec operates three businesses: M&A advisory business, investment business, and consulting business. It provides comprehensive succession support to companies for which business succession is a major management issue, utilizing its functions in M&A, supportive investment, and succession consulting.
Through this partnership, 'Kenja no Sentaku Succession' will further strengthen its functions as a highly practical business succession platform by incorporating the specialized knowledge Ondec has cultivated through its M&A and investment businesses. Additionally, we will promote collaboration that leverages the networks and strengths of both companies to advance the succession support functions for companies facing business succession as a primary management challenge.
Background of the Partnership
In recent years, against the backdrop of aging executives and a lack of successors, business succession has become an urgent management issue for mid-sized and small enterprises. Succession is not merely a transfer of management rights but a strategic decision looking at the company's future vision, requiring the selection of appropriate methods and planned execution.
Yadoumaru Project operates the business succession support platform 'Kenja no Sentaku Succession' through information dissemination based on the 'Kenja no Sentaku' brand and the management of executive communities.
On the other hand, Ondec provides practical support during the succession phase by operating three businesses: an M&A advisory business that supports succession including third-party succession, an investment business that supports companies through capital participation, and a consulting business that responds to management issues including business succession.
The two companies reached this partnership based on the mutual recognition that it is important to build a support structure combining information provision and execution support for the critical management theme of succession.
Purpose and Details of the Partnership
This partnership aims to advance the business succession support structure and expand the support base, primarily promoting the following initiatives:
- Strengthening support functions by providing specialized knowledge
We will improve the quality of information and advice regarding business succession by providing Ondec's practical knowledge to 'Kenja no Sentaku Succession'.
- Expanding the support base by fusing executive networks and expertise
By combining the executive community and information dissemination base possessed by Yadoumaru Project with Ondec's expertise, we will build a multifaceted and practical business succession support structure.
- Collaboration on advertising and branding support for investee companies
By providing information dissemination support and brand enhancement utilizing Yadoumaru Project's advertising/media planning and community management know-how to Ondec's investee companies, we will promote efforts toward corporate value enhancement and sustainable growth.
Future Outlook
Through this partnership, both companies will position business succession as an important corporate management strategy and provide multifaceted support for its realization. We will continue to deepen our collaboration centered on the business succession area and strive to enrich the support structure that contributes to the sustainable growth and value enhancement of companies through succession.
Overview of Yadoumaru Project Corporation
Name...