Omotesando Hills 20th Anniversary Project 'OMOTESANDO HILLS 20th' to be Held
To celebrate its 20th anniversary, Omotesando Hills will host 'OMOTESANDO HILLS 20th', directed by Hiroshi Fujiwara. Various events, including pop-up stores and exhibitions, will roll out starting May 2026.
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- 📰 Published: April 9, 2026 at 20:00
- 🔍 Collected: April 9, 2026 at 11:30
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Omotesando Hills, operated by Mori Building Co., Ltd. (Minato-ku, Tokyo; President and CEO Shingo Tsuji), celebrated its 20th anniversary in February 2026. Since its opening, under the concept of a 'MEDIA SHIP,' the entire facility has been positioned as 'a medium connecting people to people, space, the city, and Omotesando to the world,' continuously broadcasting the latest information on fashion, culture, and art. In this milestone 20th anniversary year, welcoming music producer and fragment design founder Hiroshi Fujiwara as the creative director, the anniversary project 'OMOTESANDO HILLS 20th' will be launched. Starting in May 2026, a variety of anniversary events designed to stimulate the sensibilities of the city and its people will be held.
## 'OMOTESANDO HILLS 20th' Project Topics
[VISUAL] Anniversary visual depicting the streets of Omotesando, exclusively drawn by artist Keita Morimoto
Appointing Keita Morimoto, a rising young artist who captures modern urban landscapes through his unique interpretation of light. The visuals he created, using the streets of Omotesando as a motif, will be displayed inside and outside the facility starting in May 2026, adding color to the anniversary year.
[POP UP STORE] Limited-time POP UP STORE 'ODORIBA', directed by Hiroshi Fujiwara, opens
From Saturday, May 2 to Monday (holiday), July 20, 2026, the POP UP STORE 'ODORIBA', directed by Fujiwara, will open on the grand staircase of the Main Building. Jun Co., Ltd., which operates the concept store V.A., will manage the store. A special lineup of exclusive items, including collaboration products with Keita Morimoto, will be available for purchase.
[EXHIBITION] An exhibition tracing the 50-year trajectory since the birth of U.K. Punk, 'inception (1976)'
From Saturday, May 2 to Sunday, May 17, 2026, at Space O on B3F of the Main Building, an exhibition will be held to look back at the spirit and creativity of 'PUNK' that emerged in London in 1976, featuring rare fashion, art, and photography from that era.
■ 20th Anniversary Project Direction: Hiroshi Fujiwara
The director of this anniversary project is Hiroshi Fujiwara, a music producer and head of fragment design. Crossing multiple domains such as music, fashion, and art, he is highly acclaimed both domestically and internationally as a figure who has pioneered the times with his unique editorial prowess. He also participated in the opening of Omotesando Hills, producing its landscape song. Twenty years later, once again under his direction, based on the history cultivated as an information hub, an anniversary project connecting to the future will unfold.
## 'OMOTESANDO HILLS 20th' Project Topics
[VISUAL] Anniversary visual depicting the streets of Omotesando, exclusively drawn by artist Keita Morimoto
Appointing Keita Morimoto, a rising young artist who captures modern urban landscapes through his unique interpretation of light. The visuals he created, using the streets of Omotesando as a motif, will be displayed inside and outside the facility starting in May 2026, adding color to the anniversary year.
[POP UP STORE] Limited-time POP UP STORE 'ODORIBA', directed by Hiroshi Fujiwara, opens
From Saturday, May 2 to Monday (holiday), July 20, 2026, the POP UP STORE 'ODORIBA', directed by Fujiwara, will open on the grand staircase of the Main Building. Jun Co., Ltd., which operates the concept store V.A., will manage the store. A special lineup of exclusive items, including collaboration products with Keita Morimoto, will be available for purchase.
[EXHIBITION] An exhibition tracing the 50-year trajectory since the birth of U.K. Punk, 'inception (1976)'
From Saturday, May 2 to Sunday, May 17, 2026, at Space O on B3F of the Main Building, an exhibition will be held to look back at the spirit and creativity of 'PUNK' that emerged in London in 1976, featuring rare fashion, art, and photography from that era.
■ 20th Anniversary Project Direction: Hiroshi Fujiwara
The director of this anniversary project is Hiroshi Fujiwara, a music producer and head of fragment design. Crossing multiple domains such as music, fashion, and art, he is highly acclaimed both domestically and internationally as a figure who has pioneered the times with his unique editorial prowess. He also participated in the opening of Omotesando Hills, producing its landscape song. Twenty years later, once again under his direction, based on the history cultivated as an information hub, an anniversary project connecting to the future will unfold.