1 in 2 People in Their 20s Interested in "Relocation Matchmaking"! What Matchmakers Are Currently Seeking in Relocation [Omicale Matchmaking Reality Survey 2026]
Omicale surveyed 599 members on 'relocation matchmaking'. While 53.6% of those in their 20s show interest, only 3.7% have actual experience, highlighting a gap between interest and action.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 19:30
- 🔍 Collected: April 23, 2026 at 11:01
- 🤖 AI Analyzed: April 24, 2026 at 02:10 (15h 8m after Collected)
Omicale Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Masahito Kurumiya), which operates a matchmaking information site with over 1 million members and the No. 1* number of postings for "Matchmaking Parties & Town Matching Events You Can Go to This Month" in Japan, and provides romance support for local governments nationwide, conducted an awareness survey on "Relocation Matchmaking" targeting matchmaking members nationwide, obtaining responses from 599 people. With the growing interest in relocating to rural areas recently, we approach the true intentions of what matchmaking individuals expect from relocation matchmaking and what kind of support they are seeking.
Marriage is not the goal of life, but a part of a life design that is true to oneself. Omicale will assist with the life plans envisioned by each matchmaking individual through the new option of relocation matchmaking.
[Survey Overview]
Survey Period: Tuesday, March 17, 2026 - Tuesday, March 31, 2026
Survey Institution: In-house survey targeting Omicale members
Survey Method: Web questionnaire
Number of Respondents: 599 (398 women, 201 men)
Respondent Age Demographics: 40s (32.7%) / 50s (28.7%) / 30s (26.4%) / 60s and older (7.5%) / 20s (4.7%)
[Survey Result Summary]
▼ "Interested in relocation matchmaking" among those in their 20s was 53.6%, the highest across all age groups.
▼ "Matchmaking party introduction sites" and "Matching apps" ranked highest for information gathering. Over 60% have not gathered information, leaving room for increased awareness.
▼ Those with experience in relocation matchmaking are a minority (Have participated: 3.7%). Over 30% have "thought about it," highlighting the gap between interest and action.
▼ The most important factor at the relocation destination is "Living environment" (38.7%), followed by "Partner's conditions" (32.1%).
▼ The top request for support from local municipalities is "Support for travel and moving expenses" (52.4%). Followed by "Introductions to potential partners" (44.2%).
■ Interested in Relocation Matchmaking, 20s at 53.6%, the Highest Across All Age Groups.
Looking by age group, the notable result was that 53.6% of those in their 20s answered "Interested," the highest of all age groups.
This means that more than 1 in 2 people view relocation matchmaking as an option. Even just "Slightly interested" reaches 50.0%, suggesting a tendency that the younger generation in their 20s, whose life direction is still flexible, can easily accept matchmaking accompanied by relocation as a natural option. The younger generation, who can flexibly envision marriage as part of their life design, may be becoming the new leaders of relocation matchmaking.
■ "Matchmaking Party Introduction Sites" is the Most Common for Information Gathering — Over 60% Have Not Gathered Information
Q: How do you check information on relocation matchmaking?
1st: Matchmaking party introduction sites - 17.4% (104 people)
2nd: Matching apps - 13.0% (78 people)
3rd: Information distributed by local municipalities - 10.2% (61 people)
4th: Internet reviews/SNS - 9.3% (56 people)
5th: Marriage agencies - 6.3% (38 people)
6th: Introduction from acquaintances - 3.5% (21 people)
Among those who have gathered information, "Matchmaking party introduction sites" (17.4%) was the most common, followed by "Matching apps" (13.0%). On the other hand, "Have never gathered information" accounted for the majority at 63.1%, showing the reality that information on relocation matchmaking is not sufficiently reaching those seeking marriage. Strengthening information dissemination by local governments and services seems to be the key to widespread adoption.
■ Over 30% Have "Thought About It" — Only 3.7% Have Participation Experience
Q: Please tell us your experience regarding relocation matchmaking.
1st: Have thought about it - 32.6% (195 people)
2nd: Have researched it - 19.0% (114 people)
3rd: Have been recommended it - 8.7% (52 people)
4th: Have participated - 3.7% (22 people)
While "Have thought about it" was the most common answer regarding relocation matchmaking at 32.6%, only 3.7% have actually "participated." There is a major hurdle in moving from interest to action, and mechanisms and information provisions to make it easier to take the first step are required.
■ "Living Environment" is the Most Valued Factor at the Relocation Destination, "Partner's Conditions" a Close Second
▶ Q: What you value in relocation matchmaking (Multiple Answers)
1st: Living environment - 63.6% (381 people)
2nd: Partner's conditions (occupation, annual income, family structure, etc.) - 55.8% (334 people)
3rd: Subsidy and support from local municipalities - 42.4% (254 people)
4th: Connection with other relocators - 25.9% (155 people)
5th: Your own career - 21.0% (126 people)
6th: Population size - 15.7% (94 people)
▶ Q: What you value "Most" in relocation matchmaking
1st: Living environment - 38.7% (232 people)
2nd: Partner's conditions (occupation, annual income, family structure, etc.) - 32.1% (192 people)
3rd: Other - 8.0% (48 people)
4th: Subsidy and support from local municipalities - 7.5% (45 people)
5th: Your own career - 6.2% (37 people)
6th: Connection with other relocators - 5.0% (30 people)
"Living environment" ranked first in both multiple and single answers.
Marriage is not the goal of life, but a part of a life design that is true to oneself. Omicale will assist with the life plans envisioned by each matchmaking individual through the new option of relocation matchmaking.
[Survey Overview]
Survey Period: Tuesday, March 17, 2026 - Tuesday, March 31, 2026
Survey Institution: In-house survey targeting Omicale members
Survey Method: Web questionnaire
Number of Respondents: 599 (398 women, 201 men)
Respondent Age Demographics: 40s (32.7%) / 50s (28.7%) / 30s (26.4%) / 60s and older (7.5%) / 20s (4.7%)
[Survey Result Summary]
▼ "Interested in relocation matchmaking" among those in their 20s was 53.6%, the highest across all age groups.
▼ "Matchmaking party introduction sites" and "Matching apps" ranked highest for information gathering. Over 60% have not gathered information, leaving room for increased awareness.
▼ Those with experience in relocation matchmaking are a minority (Have participated: 3.7%). Over 30% have "thought about it," highlighting the gap between interest and action.
▼ The most important factor at the relocation destination is "Living environment" (38.7%), followed by "Partner's conditions" (32.1%).
▼ The top request for support from local municipalities is "Support for travel and moving expenses" (52.4%). Followed by "Introductions to potential partners" (44.2%).
■ Interested in Relocation Matchmaking, 20s at 53.6%, the Highest Across All Age Groups.
Looking by age group, the notable result was that 53.6% of those in their 20s answered "Interested," the highest of all age groups.
This means that more than 1 in 2 people view relocation matchmaking as an option. Even just "Slightly interested" reaches 50.0%, suggesting a tendency that the younger generation in their 20s, whose life direction is still flexible, can easily accept matchmaking accompanied by relocation as a natural option. The younger generation, who can flexibly envision marriage as part of their life design, may be becoming the new leaders of relocation matchmaking.
■ "Matchmaking Party Introduction Sites" is the Most Common for Information Gathering — Over 60% Have Not Gathered Information
Q: How do you check information on relocation matchmaking?
1st: Matchmaking party introduction sites - 17.4% (104 people)
2nd: Matching apps - 13.0% (78 people)
3rd: Information distributed by local municipalities - 10.2% (61 people)
4th: Internet reviews/SNS - 9.3% (56 people)
5th: Marriage agencies - 6.3% (38 people)
6th: Introduction from acquaintances - 3.5% (21 people)
Among those who have gathered information, "Matchmaking party introduction sites" (17.4%) was the most common, followed by "Matching apps" (13.0%). On the other hand, "Have never gathered information" accounted for the majority at 63.1%, showing the reality that information on relocation matchmaking is not sufficiently reaching those seeking marriage. Strengthening information dissemination by local governments and services seems to be the key to widespread adoption.
■ Over 30% Have "Thought About It" — Only 3.7% Have Participation Experience
Q: Please tell us your experience regarding relocation matchmaking.
1st: Have thought about it - 32.6% (195 people)
2nd: Have researched it - 19.0% (114 people)
3rd: Have been recommended it - 8.7% (52 people)
4th: Have participated - 3.7% (22 people)
While "Have thought about it" was the most common answer regarding relocation matchmaking at 32.6%, only 3.7% have actually "participated." There is a major hurdle in moving from interest to action, and mechanisms and information provisions to make it easier to take the first step are required.
■ "Living Environment" is the Most Valued Factor at the Relocation Destination, "Partner's Conditions" a Close Second
▶ Q: What you value in relocation matchmaking (Multiple Answers)
1st: Living environment - 63.6% (381 people)
2nd: Partner's conditions (occupation, annual income, family structure, etc.) - 55.8% (334 people)
3rd: Subsidy and support from local municipalities - 42.4% (254 people)
4th: Connection with other relocators - 25.9% (155 people)
5th: Your own career - 21.0% (126 people)
6th: Population size - 15.7% (94 people)
▶ Q: What you value "Most" in relocation matchmaking
1st: Living environment - 38.7% (232 people)
2nd: Partner's conditions (occupation, annual income, family structure, etc.) - 32.1% (192 people)
3rd: Other - 8.0% (48 people)
4th: Subsidy and support from local municipalities - 7.5% (45 people)
5th: Your own career - 6.2% (37 people)
6th: Connection with other relocators - 5.0% (30 people)
"Living environment" ranked first in both multiple and single answers.