Olympia's Product Development Team 'Zekkawa Lab' Plans and Creates Original Goods to Expand the Brand Experience of Authentic Meat Bun Specialty Store 'Ling Ling Xiang Bao'
Olympia's 'Zekkawa Lab' has produced original merchandise for the popular meat bun store 'Ling Ling Xiang Bao' in Nagoya. The goods, including squishy meat buns, aim to let customers bring the food brand's experience into their daily lives.
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- 📰 Published: April 3, 2026 at 23:30
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Olympia Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture), which operates a variety shop, has produced and created original goods for the authentic meat bun specialty store 'Ling Ling Xiang Bao' as an initiative by our product development team 'Zekkawa Lab'.
The purpose of this initiative is to expand the charm, worldview, and memory of the deliciousness of Ling Ling Xiang Bao into a form that can be felt in everyday life, rather than ending with a single dining experience.
We aim to have customers take home the memories and atmosphere of their visit through the merchandise, leading to an attachment to the brand and a desire to visit again.
### Background of the Project
Zekkawa Lab operates in both BtoC and BtoB, producing diverse value unbound by categories through product planning centered on 'kawaii' (cuteness) and collaborations with companies.
With 'kawaii' as its watchword, Zekkawa Lab works to convey the appeal of challengers who have strong commitments and passion through product planning and expression, expanding the circle of empathy and support.
'Ling Ling Xiang Bao', for which we produced the original goods this time, garnered high support from food truck sales and opened its first permanent store in May 2024. Since then, it has attracted attention as a popular store with continuous daily queues.
We resonated with their desire to 'aim to become a meat bun shop that is a new specialty of Aichi Prefecture' and their attitude of wanting to deepen the appeal and impression of Ling Ling Xiang Bao, making this collaboration possible.
The value of a restaurant often ends with a one-time experience on the spot.
That is precisely why, this time, we wanted to deliver the charm, worldview, and deliciousness of Ling Ling Xiang Bao not just as a one-off food experience, but in a 'take-home form' that makes people remember it countless times in their daily lives and want to visit again and again.
Through the original goods we worked on this time, we aim to create an attachment to the values of Ling Ling Xiang Bao and provide an opportunity for long-term support.
Furthermore, we aim for an initiative that allows not only Ling Ling Xiang Bao fans but also those who have never interacted with the store to feel the brand's charm and worldview more closely.
### Introduction to Original Goods
Using Ling Ling Xiang Bao's famous meat buns as a motif, we planned original goods that combine a design that makes you want to pick them up with practicality that is easy to use daily.
Items such as squeeze toys and cushions characterized by a realistic look and squishy texture, and embroidered towels with logos in cute boxes inspired by the moment a bamboo steamer is opened, are items that allow you to feel Ling Ling Xiang Bao closely in your daily life, not just as a souvenir of your visit. Please pick them up and enjoy.
Ling Ling Xiang Bao Meat Bun Squeeze Toy: 550 yen (tax included)
The purpose of this initiative is to expand the charm, worldview, and memory of the deliciousness of Ling Ling Xiang Bao into a form that can be felt in everyday life, rather than ending with a single dining experience.
We aim to have customers take home the memories and atmosphere of their visit through the merchandise, leading to an attachment to the brand and a desire to visit again.
### Background of the Project
Zekkawa Lab operates in both BtoC and BtoB, producing diverse value unbound by categories through product planning centered on 'kawaii' (cuteness) and collaborations with companies.
With 'kawaii' as its watchword, Zekkawa Lab works to convey the appeal of challengers who have strong commitments and passion through product planning and expression, expanding the circle of empathy and support.
'Ling Ling Xiang Bao', for which we produced the original goods this time, garnered high support from food truck sales and opened its first permanent store in May 2024. Since then, it has attracted attention as a popular store with continuous daily queues.
We resonated with their desire to 'aim to become a meat bun shop that is a new specialty of Aichi Prefecture' and their attitude of wanting to deepen the appeal and impression of Ling Ling Xiang Bao, making this collaboration possible.
The value of a restaurant often ends with a one-time experience on the spot.
That is precisely why, this time, we wanted to deliver the charm, worldview, and deliciousness of Ling Ling Xiang Bao not just as a one-off food experience, but in a 'take-home form' that makes people remember it countless times in their daily lives and want to visit again and again.
Through the original goods we worked on this time, we aim to create an attachment to the values of Ling Ling Xiang Bao and provide an opportunity for long-term support.
Furthermore, we aim for an initiative that allows not only Ling Ling Xiang Bao fans but also those who have never interacted with the store to feel the brand's charm and worldview more closely.
### Introduction to Original Goods
Using Ling Ling Xiang Bao's famous meat buns as a motif, we planned original goods that combine a design that makes you want to pick them up with practicality that is easy to use daily.
Items such as squeeze toys and cushions characterized by a realistic look and squishy texture, and embroidered towels with logos in cute boxes inspired by the moment a bamboo steamer is opened, are items that allow you to feel Ling Ling Xiang Bao closely in your daily life, not just as a souvenir of your visit. Please pick them up and enjoy.
Ling Ling Xiang Bao Meat Bun Squeeze Toy: 550 yen (tax included)