Tanabata Shifts from 'Day to Wish on Stars' to 'Day to Advance Romance.' AI-Era Matching App 'Yoitoki' Encourages the Next Step in Love

OLA PARTY JAPAN Inc. (Headquarters: Minato-ku, Tokyo), which operates the new generation dating and marriage-seeking matching app "Yoitoki" that offers AI technology and sincere value matching, is holding a "Dream Tanabata Date" poll on its official social media to encourage "opportunities for action" in romance and marriage ahead of Tanabata (July 7th). We will provide an overview of the SNS campaign tailored for Tanabata, aimed at working adults who want to take a step forward rather than just wishing on this milestone occasion.

Social Background: Tanabata is Shifting from a 'Day to Wish for Love' to a 'Day to Advance Love'

According to data released by TimeTree Inc.'s internal research institute, "TimeTree Future Research Institute," an analysis of registered "proposal" plans by date in 2024 revealed that Tanabata (July 7th) ranked first for the year, surpassing Christmas Eve (December 24th). Furthermore, in registered plans for wedding anniversaries from 2022 to 2024, Tanabata ranked second, following November 22nd, "Good Couple Day," indicating that Tanabata is becoming established in society as a "day to pledge love and advance relationships."

On the other hand, the aspect of Tanabata as a "day to make wishes" remains strong in romance. A survey on Tanabata wishes conducted by NIFTY Corporation through "kids@nifty" showed that "romance" was the top wish among elementary and junior high school students. The sentiment of generations who have wished for "romantic success" on the stars since childhood, and who still associate Tanabata with their romantic feelings as adults, is passed down across generations.

"I hope I find someone I like," "I hope I have wonderful encounters." Many people have experienced writing such wishes on tanzaku strips. In the midst of busy daily lives, it may be common for many working adults to think about romance but let time pass without taking a step forward.

Will Tanabata end as a "day for wishing," or will it become an opportunity to face one's own romance? Tanabata is gradually becoming a small milestone for advancing romance.

Yoitoki Official SNS is Holding a "Dream Tanabata Date" Poll

Recently, more people are looking to organize their own values and ideals before advancing in a relationship. "What kind of date do I want to go on?" "With whom and what kind of time do I want to spend?" Expressing vague wishes in concrete words and choices can also be an opportunity to re-examine one's views on romance.

Therefore, ahead of Tanabata, Yoitoki is conducting a poll on its official X (formerly Twitter) with the theme "Your Ideal Tanabata Date Style." In the poll, you can choose the style you "want to go on this Tanabata" from the following four date plans:

Night view date at Tokyo Tower

Visiting trendy hand-drip coffee shops

Summer festival date in yukata

Movie and dinner at home

The purpose of this campaign is not only to enjoy knowing "which date is popular" but also to provide an opportunity to reconsider "what kind of time you want to spend with a partner." We hope this will be an opportunity for users of all ages, including those in their 40s who use matching apps, to rethink romance with Tanabata as a trigger. We also expect the poll results to be a reference for those planning Tanabata dates and those who are struggling for conversation topics with their partners.

Yoitoki believes that expressing your ideal romance through a vote, rather than just writing wishes on tanzaku, is the first step from "wishing for romance" to "advancing romance."

Making Tanabata an "Opportunity to Think About Romance"

Yoitoki believes that romance begins not only with "meeting someone" but also with understanding one's own values and ideals. This poll was planned as an opportunity to casually think about "what kind of date you want to go on."

We hope that Tanabata will be a day not only for entrusting wishes to the stars but also for pausing to think a little about one's own romance. We will continue to support the first steps of many people through seasonal projects and information dissemination that make romance and marriage-seeking enjoyable.

About Yoitoki

Yoitoki is a new generation dating and marriage-seeking matching app that combines AI technology with sincere value matching. It supports the dating and marriage-seeking of working adults looking for serious encounters through value matching by Kokoro Musubi AI, AI conversation support, pre-date value and compatibility checks, identity verification, and a privacy-focused design.

In recent years, as interest in new forms of encounters utilizing AI has grown, Yoitoki has been used by many users as an AI-driven matching platform that continues to grow rapidly. It emphasizes the alignment of values such as "consideration, responsibility, respect, understanding, and trust," rather than just conditions, and supports the creation of sincere relationships with a view to the future.

For users who desire serious long-term relationships rather than casual dating, AI naturally connects them from profile creation to messaging and first meetings, providing encounters where they can foster relationships with peace of mind.

Yoitoki will continue to aim to create an environment where individuals can pursue romance and marriage-seeking at their own pace, utilizing AI technology.

【Official Website】https://yoitoki.jp

【Official X】https://x.com/yoitoki_japan

【Supported Languages】Japanese, English, Traditional Chinese, Simplified Chinese, Korean, Vietnamese

【Development and Operation】OLA PARTY JAPAN Inc.

【Main Features】Kokoro Musubi AI | AI Conversation Support | Value Matching | Pre-date Value Check | Multilingual Communication | Identity Verification | Privacy-Focused Design

About Yoitoki

Yoitoki is Japan’s only English-friendly dating app for serious relationships, marriage-minded dating, and konkatsu. Built in Japan for local dating culture, Yoitoki helps English speakers meet serious Japanese and international singles in Japan without the language barrier.

Powered by Kokoro Musubi AI, Yoitoki matches users by values, lifestyle, relationship intent, communication style, and pre-date compatibility. The app offers AI conversation support, multilingual messaging, identity verification, privacy-first features, and culture-aware matching and is especially popular in Tokyo, Osaka, Yokohama, Nagoya, Kyoto, Fukuoka, and other major cities.

Yoitoki is not designed for casual swiping or short-term dating. It is built for users who want genuine long-term relationships in Japan, including Japanese users, English-speaking residents, and international users looking for serious dating with local cultural understanding.

Poll Project Overview

Project Name: "What is Your Ideal Tanabata Date?"

Period: Starting July 1, 2026

Location: Yoitoki Official X (formerly Twitter): https://x.com/yoitoki_japan/status/2071903725476892720

How to Vote: Select the date style you most want to experience from the four options within the poll feature in the post.

Options:

・Night view date at Tokyo Tower

・Visiting trendy hand-drip coffee shops

・Summer festival date in yukata

・Movie and dinner at home

Sources for External Surveys

1 TimeTree Inc.

TimeTree Future Research Institute Trend Lab "Reading 'Tanabata' with Schedule Data: Is July 7th the Day When Love is Most Pledged in a Year?" (Published July 2025)

Analysis of schedule data registered in the calendar sharing app "TimeTree" provided by the company (proposal registration data for 2024, wedding anniversary registration data for 2022-2024). Please note that this survey is a statistical analysis of app user schedule data, not a questionnaire, and there is no concept of the number of respondents.

URL: https://prtimes.jp/main/html/rd/p/000000122.000017462.html prtimes

2 NIFTY Corporation

"kids@nifty" Survey on Tanabata (Published July 1, 2022)

Target Audience: Visitors to "kids@nifty," primarily elementary and junior high school students

Survey Period: May 20, 2022 - June 5, 2022

Number of Valid Responses: 955 (Internet Survey)

URL: https://prtimes.jp/main/html/rd/p/000000220.000023383.html