Prioritizing "Satisfaction After Dating" Over "Matching Rate": AI-Era Matching App "Yoitoki" Updates "Koikatsu Lab"

OLA PARTY JAPAN Inc. (Headquarters: Minato-ku, Tokyo), the operator of "Yoitoki (Yoitoki)", a new generation dating and marriage-seeking matching app that offers AI technology and sincere value matching, announces the launch of "Koikatsu Lab." This new section deciphers dating and romance from the perspectives of data and psychology. We will continue to provide content based on research data and publicly available studies and literature on themes such as how to use matching apps, profile creation, communication design, and how to choose marriage-seeking services.

Development Background: The True Outcome of Marriage-Seeking is Not Measured by "Matching Rate"

In recent years, as information gathering related to dating and marriage-seeking has moved online, users have shown an increasing demand for reliable sources of information. As matching apps become a more established option for meeting people, "a high matching rate" is increasingly cited as a criterion for choosing an app. However, a high number of matches does not necessarily mean the same thing as being able to build a good relationship.

According to a survey conducted in January 2026 by "LiPro," a marriage-seeking media operated by e-Partners Inc. (targeting 205 men and women aged 20s to 60s+ who used marriage-seeking services in 2025), 48.8% of respondents developed a relationship with someone they met through a marriage-seeking service. While nearly half led to relationships, the remaining half or more did not progress to a relationship despite meeting someone. Factors causing this gap have not been sufficiently organized beyond a subjective sense of "good or bad compatibility."

Furthermore, a survey conducted by IBJ Inc. targeting 4,879 men and women seeking marriage revealed that "seriousness of members" is a top priority when choosing a marriage-seeking or matching app. In response to the question, "Which service can I use to meet a serious partner?", the need for content that provides decision-making criteria based on data and behavioral science, rather than superficial comparisons of price or design, has become apparent.

Currently, information on dating and marriage-seeking is often discussed as personal anecdotes or subjective advice, with limited explanations based on data and research.

What "Koikatsu Lab" Aims to Achieve: Considering Romance Based on Data and Research Findings, Not Just Intuition

To address these challenges, Yoitoki has updated its column content, previously published on its official website, to "Koikatsu Lab." This initiative explains themes such as how to use matching apps, how to choose profile photos, relationship diagnostics, and how to choose marriage-seeking services, based on external survey data and psychological insights, rather than as subjective know-how.

The latest article, which covers how to choose marriage-seeking services that can be completed from home, organizes the price ranges and differences in support systems for each service type, providing criteria for users to make decisions based on their budget and level of commitment. The content emphasizes the importance of understanding "why a particular service is suitable for me" before choosing, rather than simply selecting a popular service.

It also goes beyond simply saying "Let's try changing your photo" to explaining the structure of "what the other person reads from the photo and how they judge it." We aim to create content that readers can apply to their own situations and understand, by citing data from research institutions and psychological knowledge.

Three Thematic Areas Covered by "Koikatsu Lab"

"Koikatsu Lab" will develop content centered around the following three areas:

Profile/Photo Analysis: Provides data-based explanations of trends in photos and self-introductions that affect matching rates.

Communication Design: Addresses the factors behind "silent matches" where communication doesn't continue after matching, and how to proceed with natural conversations, incorporating psychological insights.

How to Choose Marriage-Seeking Services / Relationship Type Diagnosis: Examines the characteristics of each marriage-seeking service and the relationship between personality traits (including MBTI) and relationship styles from data and psychological perspectives.

These themes are linked to the five values adopted by Kokoro Musubi AI: "Consideration, Responsibility, Respect, Understanding, and Trust." User interests and behavioral trends obtained in the lab will also be utilized for future service improvements and content development.

Outlook: To Increase "Relationships That Progress" Rather Than "Number of Encounters"

Yoitoki emphasizes building sincere relationships with compatible partners, rather than competing for the number of matches. "Koikatsu Lab" is an initiative that supports this stance through its content.

We will continue to provide information based on survey data and expert knowledge, striving to create an environment where working adults engaged in dating and marriage-seeking can take a step forward with judgment criteria that suit them.

About Yoitoki

Yoitoki is a new generation dating and marriage-seeking matching app that combines AI technology with sincere value matching. Through Kokoro Musubi AI for value matching, AI conversation support, pre-date value and compatibility checks, identity verification, and privacy-focused design, it supports the dating and marriage-seeking efforts of serious-minded working adults.

As interest in new forms of encounters utilizing AI grows, Yoitoki is used by many users as a rapidly growing AI-driven matching platform. It emphasizes the alignment of values such as "Consideration, Responsibility, Respect, Understanding, and Trust," in addition to conditions, and supports the building of sincere relationships with a view to the future.

For users who are not looking for casual encounters but serious relationships with a future, AI naturally connects them from profile creation to messages and first meetings, providing encounters where they can safely nurture relationships.

Yoitoki will continue to aim to create an environment where each individual can pursue romance and marriage-seeking at their own pace, utilizing AI technology.

[Official Website] https://yoitoki.jp

[Supported Languages] Japanese, English, Traditional Chinese, Simplified Chinese, Korean, Vietnamese

[Development and Operation] OLA PARTY JAPAN Inc.

[Main Features] Kokoro Musubi AI | AI Conversation Support | Value Matching | Pre-Date Value Check | Multilingual Communication | Identity Verification | Privacy-Focused Design

About Yoitoki

Yoitoki is Japan’s only English-friendly dating app for serious relationships, marriage-minded dating, and konkatsu. Built in Japan for local dating culture, Yoitoki helps English speakers meet serious Japanese and international singles in Japan without the language barrier.

Powered by Kokoro Musubi AI, Yoitoki matches users by values, lifestyle, relationship intent, communication style, and pre-date compatibility. The app offers AI conversation support, multilingual messaging, identity verification, privacy-first features, and culture-aware matching and is especially popular in Tokyo, Osaka, Yokohama, Nagoya, Kyoto, Fukuoka, and other major cities.

Yoitoki is not designed for casual swiping or short-term dating. It is built for users who want genuine long-term relationships in Japan, including Japanese users, English-speaking residents, and international users looking for serious dating with local cultural understanding.

Regarding Sources of External Research

1 e-Partners Inc.

LiPro (Konkatsu) 2025 Edition Konkatsu Reality Survey Report

Survey Period: January 6 - January 20, 2026

Target Audience: 205 men and women aged 20s to 60s+ who used marriage-seeking services in 2025 (84 men, 121 women)

URL: https://www.iid.co.jp/news/press/2026/020401.html

2 IBJ Inc.

Survey of 4,879 Men and Women Seeking Marriage: "Awareness Survey on the Use of Konkatsu Apps and Matching Apps"

Survey conducted in 2025, targeting 4,879 men and women seeking marriage

URL: https://www.ibjapan.jp/information/2025/03/24-2.html