AI Solves 'Men's Photo Selection Problem': Yoitoki Enhances Profile Photo Suggestion Feature for Better First Impressions

OLA PARTY JAPAN, operator of the next-generation AI matching platform 'Yoitoki,' has enhanced its AI-driven profile photo analysis and suggestion feature, addressing the common challenge among male users: 'I don't know which profile photo to choose.'

On matching apps, profile photos heavily influence the first impression. However, many male users experience a gap between the photos they think look good and those that tend to create a positive impression on women.

Psychological research indicates that third-party selection of profile photos often creates a more favorable impression than self-selection. A study by White et al., based on two large-scale internet surveys with a total of n=610, reported that profile images selected by others tend to lead to more positive perceptions than self-selected ones.

Furthermore, according to the MMD Institute’s '2025 Survey on Matching Service/App Usage,' 54.8% of users with experience in matching services have had dating experiences through apps, cementing these services as a standard means of meeting people. Consequently, the importance of the profile photo, the gateway to an encounter, continues to rise.

■ Internal Survey: Nearly 70% of men say they lack confidence in choosing their photos
Yoitoki conducted an internal survey of 200 working men and women in their 20s-40s with experience using matching apps regarding their awareness of profile photos.

The results showed that 72.0% of male respondents had felt anxious about how their self-selected photos were viewed by the opposite sex. Additionally, 64.5% of female respondents answered that the impression of a photo determines whether they read the profile text, highlighting the massive impact profile photos have on decisions made before matching.

Furthermore, 58.0% of male respondents found it difficult to consult friends or acquaintances about choosing a matching app photo, revealing that photo selection is an important area where objective feedback is hard to obtain.

■ AI proposes photos that are 'trustworthy,' not just 'flattering'
Yoitoki’s photo analysis does not merely evaluate physical attractiveness. It analyzes photos from multiple perspectives, including cleanliness, naturalness of expression, background impression, absence of excessive retouching, personal authenticity, and sincerity.

For dating and matchmaking, photos that make one seem like someone people would want to 'actually meet' or 'talk to with peace of mind' are more important than those that garner short-term attention. Yoitoki supports photo selection that naturally conveys the user’s charm rather than creating a false impression through excessive retouching.

■ Rethinking 'Why am I not matching?' through photos
When results on matching apps are poor, the impression of the profile photo, rather than just the profile text or conditions, might be the bottleneck. However, it is not easy for users to identify this cause themselves.

Yoitoki utilizes AI not as an 'evaluator,' but as an 'assistant for creating a better first impression.' For male users who feel insecure about their photo selection, it visualizes the trends in photos that create positive impressions among women, supporting the creation of more convincing profiles.

■ Future Outlook
Yoitoki, as a next-generation matching app pursuing 'quality' over 'quantity,' prioritizes encounters based on values, actions, and compatibility. Going forward, the company will continue to utilize AI to reduce user anxiety and burden in each process of meeting, such as profile creation, compatibility analysis, and conversation support.

■ Survey Overview
Survey Name: Survey on Matching App Usage
Survey Subject: OLA PARTY JAPAN
Target Audience: Working men and women in their 20s-40s with matching app experience
Effective Responses: 200
Method: Internet survey
Period: May 1, 2026, to May 14, 2026
(Note: Please credit 'Yoitoki research' when citing these results.)

■ Service Overview
Name: Yoitoki
Operator: OLA PARTY JAPAN
Business: Development and operation of web services and entertainment apps
Features: AI compatibility analysis, values-based matching, identity verification, safety monitoring, JAPHIC-certified information protection.