Dating App 'Yoitoki' Launches Marriage Timeline Visualization Feature

Yoitoki, a dating and marriage-hunting service for mature professionals who prioritize safety and possess high information literacy (operated by OLA PARTY JAPAN, Inc., headquartered in Tokyo), has launched its 'Marriage Timeline Display' feature, allowing users to disclose their desired marriage timing on their profiles in advance.

Users can set their stance from four options: 'Want to marry as soon as possible,' 'Marry within 2-3 years,' 'Marry if I find the right person,' and 'Undecided.' This information is incorporated into the matching algorithm and the recommendation logic of the AI assistant, 'Mio,' to ensure optimal encounters with individuals who share a similar temperature toward marriage.

This feature helps prevent discrepancies in marriage intentions discovered after starting a relationship, as well as the loss of time and mental fatigue caused by continuing relationships without a clear future vision, thereby fostering sincere partnership building.

■ Background: The Cause of 'Marriage Hunting Fatigue' is the 'Lack of Transparency' in Marriage Intentions

In recent years, the term 'marriage hunting fatigue' has become widely established in the dating and marriage-hunting market.

According to a survey on marriage hunting and marriage conducted by SMBC Consumer Finance Co., Ltd., 80.6% of those who have engaged in marriage hunting reported experiencing fatigue. This figure rises to 86.8% among women, highlighting the psychological burden and depletion many professionals feel during the meeting process.

Additionally, in a 'Survey on Love and Marriage' (announced Feb 5, 2026) by Meiji Yasuda Research Institute, while the overall intention to marry among singles has dropped to 36.8%, the percentage who responded that they would 'consider marriage' if they were in a relationship rose to 47.2%.

These results suggest that modern singles are not avoiding marriage itself, but are becoming cautious about building relationships with partners whose future vision remains unclear. As a result, countless instances occur where both parties consume time and energy through dating without knowing 'when the other person wants to marry.'

■ Importance of Sharing 'Marriage Timelines' Proven by Internal Survey

An internal usage survey by 'Yoitoki' (200 valid responses) further clarified the communication challenges faced by modern professionals.

- 78.0% (156 people) have experienced continuing to date without knowing the partner's marriage timeline.
- 68.5% (137 people) have experienced relationships failing to progress due to differences in marriage temperature.
- 81.0% (162 people) want to know the partner's marriage timeline before the first date.
- 79.5% (159 people) say knowing the marriage timeline on the profile would be a factor in deciding whether to meet.

The problem in marriage hunting is not the difference in values themselves, but the 'information asymmetry' caused by not sharing marriage timelines. The platform aims to reduce discrepancies in future planning and realize more efficient and sincere encounters by visualizing this information in advance, leading to the enhancement of this feature.

■ Core Features: 'Marriage Timeline Display' and AI-Driven Matching

1. Advance Disclosure of Marriage Timeline
Users set and disclose their marriage timeline on their profiles from four options: 'Want to marry as soon as possible,' 'Marry within 2-3 years,' 'Marry if I find the right person,' and 'Undecided.' This allows users to understand the partner's future vision before meeting, preventing major mismatches after dating begins.

2. Optimization of Recommendation Logic by AI Mio
AI Mio analyzes users' profiles and activity status from multiple angles to prioritize proposing partners with similar temperatures toward marriage. For users hoping for an early marriage, for example, it prioritizes recommending sincere partners with a similar timeline, accelerating relationship progress by reducing the period of futile probing.

3. Privacy Protection as a Safety Base
A major feature of 'Yoitoki' is that users can securely share their marriage intentions and future plans without the risk of them being spread to others, thanks to an industry-leading 'anti-screenshot function' that keeps the environment secure.