Hotel Nikko Tsukuba to Host 'Enjoying Terroir with Tsukuba Sake 2026: Tsukuba Brewery Edition'

Hotel Nikko Tsukuba (located in Tsukuba City, Ibaraki Prefecture, General Manager: Satoshi Furusawa) will host 'Enjoying Terroir with Tsukuba Sake: Makers' Dinner' on Saturday, August 8, 2026, as a new series of 'Tsukutabi'—an initiative that creates new travel values through encounters with local people and culture.

From left: Tsukuba Brewery, Mount Tsukuba Foothills Brewing Facility, and the craft beer brewed at the brewery

Tsukuba City is home to long-established sake breweries as well as a growing number of distinctive wineries and breweries. This series will invite local producers to host experiential events combining brewery tours and Makers' Dinners. By experiencing the producers’ passion and the region’s terroir while enjoying food pairings, guests will savor the unique 'terroir' of Tsukuba.

The first installment of the series will spotlight Tsukuba Brewery, the city’s first craft beer brewery, established in 2020. Participants will travel by hotel-provided shuttle to the brewery at the foot of Mount Tsukuba, where they can observe the brewing process and gain deep insight into the craftsmanship behind beer production.

After returning to the hotel, guests will enjoy a special French cuisine course by Executive Chef Katsuyuki Takashizu, paired with craft beers from Tsukuba Brewery. The meal will conclude with a dessert pairing curated by Pastry Chef Teruyuki Hirata, showcasing a new way to enjoy craft beer with sweets.

The event will feature guest appearances by Takayuki Nobuki, brewer at Tsukuba Brewery, and Hiro Hop, a certified Beer & Spirits Advisor Association Beer Navigator. They will share unique perspectives from producers and pairing tips, presenting craft beer not just as a beverage, but as a 'story of the region' infused with local nature, culture, and human passion—a new way to appreciate sake.

Event Overview: 'Enjoying Terroir with Tsukuba Sake: Makers' Dinner – Tsukuba Brewery Edition'

[Date] Saturday, August 8, 2026

[Time] 14:30–19:30 (Registration from 14:15)

[Venue]

Brewery Tour: Tsukuba Brewery (2980-1 Tsukuba, Tsukuba City)

Makers' Dinner: Restaurant Selina, 2nd Floor, Main Building, Hotel Nikko Tsukuba

[Program]

- Tour of Tsukuba Brewery (with complimentary round-trip transportation)

- Stop at Tsukuba Jinya, direct sales outlet for Tsukuba Ham

- Five-course French cuisine paired with five craft beers (with commentary by Beer Navigator Hiro Hop)

- Panel discussion with the brewer and Beer Navigator

[Price] ¥15,500 (including tax and service charge)

※ Non-alcoholic plan available for ¥14,000; Accommodation package plan for ¥26,000 per person (double occupancy) also available (all inclusive)

[Capacity] 30 guests

[Cooperation] Tsukuba Brewery, Tsukuba Sake Promotion Council

[Reservations] Peatix (advance online payment) https://tsukutabi-osake2601.peatix.com

[Inquiries] Tsukutabi Desk, Hotel Nikko Tsukuba TEL: 029-869-7566 (9:30–18:00)

◆ Takayuki Nobuki (Brewer, Tsukuba Brewery)

Motivated by a desire to build a locally rooted, long-lasting business, he entered the craft beer industry, learning from scratch and refining his techniques through trial and error. He opened Tsukuba City’s first brewery in 2020 and established a new facility in spring 2024 using natural spring water from Mount Tsukuba. He aims to connect people through 'Tsukuba beer,' leveraging the region’s natural bounty and Ibaraki’s agricultural products.

◆ Hiro Hop (Certified Beer Navigator, Beer & Spirits Advisor Association)

Dedicated to promoting craft beer by exploring food and beer pairings, sharing insights via social media, and curating restaurant events. He also focuses on regional resources and upcycling, working to connect communities and the future through craft beer.

■ About 'Tsukutabi'

Tsukutabi Logo

Launched in October 2022, 'Tsukutabi' is a new initiative by Hotel Nikko Tsukuba, which envisions offering 'Craft Life'—a lifestyle where guests create their own unique work, leisure, and daily routines without conforming to societal norms. Through experiences, learning, and community engagement during travel, guests, local residents, and hotel staff co-create value and discover personalized lifestyles.

Official Tsukutabi Website: https://www.nikko-tsukuba.com/tsukutabi/

About Hotel Nikko Tsukuba

A sophisticated next-generation hotel located in the heart of Tsukuba, an international city offering scenic views of Mount Tsukuba and seasonal nature. Ideal for business, leisure, and tourism, the hotel features comprehensive facilities including diverse conference venues, wedding halls, and Japanese, Western, and Chinese restaurants. It promises luxurious moments and unforgettable stays. The hotel supports SDGs initiatives and promotes the 'Growing the SDGs Tree' project—nurturing a large 'SDGs Tree' supported by customers, communities, and employees, with small sprouts growing into a vast tree of sustainable actions for the future.

Address: 1-1364-1 Azuma, Tsukuba City, Ibaraki 305-0031

TEL: 029-852-1112 (Main)

Hotel Official Website: https://www.nikko-tsukuba.com/

Growing the SDGs Tree: https://www.nikko-tsukuba.com/sdgs/

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