HESTA Okura (Headquarters: Chiyoda-ku, Tokyo; President: Katsumi Hirosawa), operator of the e-commerce site 'HESTA LIFE,' officially launched its store on JD.com, one of China's largest e-commerce platforms, on Saturday, June 6, 2026.

HESTA LIFE has been promoting outstanding Japanese products, culture, and traditions under the concepts of 'a better future life' and 'energizing Japan from the regions.' Through this JD.com store launch, the company aims to accelerate its expansion into the Chinese market, support the overseas sales channel development for Japanese enterprises and brands, and become a new bridge between Japan and China.

In recent years, the cross-border e-commerce market has been growing rapidly, and trust in the quality and safety of Japanese products continues to rise. HESTA LIFE positions cross-border e-commerce not merely as a sales channel, but as a platform to deliver the charm of Japanese tradition, technology, and craftsmanship to the world.

Store Overview

- Start Date: Saturday, June 6, 2026 - JD.com Store Page: https://mall.jd.hk/index-93230485.html?cid=0 - Products Offered: Traditional crafts, cosmetics, hair care products, body care products, lifestyle goods

HESTA Okura will continue to promote various projects in Hainan Island, China. In connection with these efforts, the company is actively seeking corporate partners to collaborate in various ways, including product development, sales channel integration, and joint projects.

FACT BOX

  • Source: PR TIMES
  • Category: News
  • Organizations: JD.com
  • Products / services: HESTA LIFE