OKULAB Produces "OHTORI Laundry," a New Laundry Spot, Opening in Taito Ward!
OKULAB Co., Ltd. opens "OHTORI Laundry," a new laundry spot in Senzoku, Taito Ward, on April 29, 2026. With a local "auspicious" concept, the company produced everything from equipment selection to sales promotion, also holding an opening sale.
📋 Article Processing Timeline
- 📰 Published: April 29, 2026 at 18:00
- 🔍 Collected: April 29, 2026 at 09:31
- 🤖 AI Analyzed: April 29, 2026 at 09:35 (3 min after Collected)
OKULAB Co., Ltd. (CEO Atsushi Kubota / Shibuya-ku, Tokyo, hereinafter "OKULAB"), which proposes new lifestyles through laundry services, produced "OHTORI Laundry," which opened in Senzoku, Taito Ward on April 29, 2026. OKULAB was responsible for equipment selection, interior design, logo, interior, and signboard design, and sales promotion planning.
Good Fortune Laundry, Good Fortune Life
This brand was created with the aim of transforming "laundry" time into a more comfortable and positive moment, while staying close to the daily lives of local people.
The atmosphere flowing through this land, known as an "auspicious place" since ancient times, home to Otori Shrine, the birthplace of Tori-no-ichi festival, and the mansion Inari facing it, has been gently woven into the daily act of laundry. We aim to create a laundry experience where one's feelings are refreshed with each wash, leading to small, positive cycles.
Opening Sale
To commemorate the opening, an opening sale will be held from April 29 (Wednesday) to May 17 (Sunday). During this period, campaigns are available that offer great value, such as point awards that can be used in-store after registering as a Laundry DX member, and additional points for visitors.
For customers visiting during staff presence hours, an original eco-bag will be presented to the first 150 people who complete an in-store survey.
Furthermore, during the period, staff will be present to provide guidance on how to operate machines, select courses, and wash large items like down comforters. This provides an opportunity for first-time users to visit with peace of mind.
▶︎Overview of Opening Sale
・1,000 points awarded for Laundry DX member registration
・Additional 1,000 points awarded for visiting the store
・Original eco-bag present for completing a survey (first 150 people)
▶︎Staff Presence Schedule
・April 29 (Wednesday) 9:00〜17:00
・May 2 (Saturday)〜6 (Wednesday), May 17 (Sunday) 10:00〜16:00
※Staff may be absent from 12:00〜13:00 for a break.
※Times may vary depending on the situation.
Store Information
Store Name: OHTORI Laundry
Address: 3-33-10 Senzoku, Taito-ku, Tokyo
Business Hours: 24 hours, open all year round
Opening: April 29, 2026 (Wednesday)
OKULAB Co., Ltd.
OKULAB creates new laundry culture and provides rich lifestyles to the world. Since its establishment in 2016, it has handled approximately 300 coin laundries, including Baluko Laundry Place and partner brands. Although the penetration rate of washing machines in Japanese households is said to be almost 100%, the social role of coin laundries is once again attracting attention, and demand is increasing due to the finish of large professional-use machines, reduction of household chores and time-saving, and increased demand for washing large items such as down comforters. We will continue to research richer ways of washing and promote our business to provide services that satisfy and are favored by everyone nationwide.
Business Activities:
Laundry service FC development
Planning, development, and provision of laundry solution services
Consulting regarding corporate alliances, etc.
[Baluko Laundry Place] https://baluko.jp/
[Laundry OUT] https://laundry-out.jp/
List of press releases from OKULAB Co., Ltd.
https://prtimes.jp/main/html/searchrlp/company_id/26908
Good Fortune Laundry, Good Fortune Life
This brand was created with the aim of transforming "laundry" time into a more comfortable and positive moment, while staying close to the daily lives of local people.
The atmosphere flowing through this land, known as an "auspicious place" since ancient times, home to Otori Shrine, the birthplace of Tori-no-ichi festival, and the mansion Inari facing it, has been gently woven into the daily act of laundry. We aim to create a laundry experience where one's feelings are refreshed with each wash, leading to small, positive cycles.
Opening Sale
To commemorate the opening, an opening sale will be held from April 29 (Wednesday) to May 17 (Sunday). During this period, campaigns are available that offer great value, such as point awards that can be used in-store after registering as a Laundry DX member, and additional points for visitors.
For customers visiting during staff presence hours, an original eco-bag will be presented to the first 150 people who complete an in-store survey.
Furthermore, during the period, staff will be present to provide guidance on how to operate machines, select courses, and wash large items like down comforters. This provides an opportunity for first-time users to visit with peace of mind.
▶︎Overview of Opening Sale
・1,000 points awarded for Laundry DX member registration
・Additional 1,000 points awarded for visiting the store
・Original eco-bag present for completing a survey (first 150 people)
▶︎Staff Presence Schedule
・April 29 (Wednesday) 9:00〜17:00
・May 2 (Saturday)〜6 (Wednesday), May 17 (Sunday) 10:00〜16:00
※Staff may be absent from 12:00〜13:00 for a break.
※Times may vary depending on the situation.
Store Information
Store Name: OHTORI Laundry
Address: 3-33-10 Senzoku, Taito-ku, Tokyo
Business Hours: 24 hours, open all year round
Opening: April 29, 2026 (Wednesday)
OKULAB Co., Ltd.
OKULAB creates new laundry culture and provides rich lifestyles to the world. Since its establishment in 2016, it has handled approximately 300 coin laundries, including Baluko Laundry Place and partner brands. Although the penetration rate of washing machines in Japanese households is said to be almost 100%, the social role of coin laundries is once again attracting attention, and demand is increasing due to the finish of large professional-use machines, reduction of household chores and time-saving, and increased demand for washing large items such as down comforters. We will continue to research richer ways of washing and promote our business to provide services that satisfy and are favored by everyone nationwide.
Business Activities:
Laundry service FC development
Planning, development, and provision of laundry solution services
Consulting regarding corporate alliances, etc.
[Baluko Laundry Place] https://baluko.jp/
[Laundry OUT] https://laundry-out.jp/
List of press releases from OKULAB Co., Ltd.
https://prtimes.jp/main/html/searchrlp/company_id/26908