A Classic 'Corner Encounter' from Girls' Manga Turns into an Accident? Warning Against 'Texting while Cycling': Okayama Toyopet Releases PR Video 'Deaigashi Love'

Okayama Toyopet Co., Ltd. (Headquarters: Okayama City, Okayama Prefecture, President: Kazunori Suenaga) will release a PR video titled 'Deaigashi Love' on Monday, April 6, 2026, and begin airing TV commercials on the same day, as the 13th installment of its 'Traffic Accident ZERO Project', timed with the nationwide spring traffic safety campaign period. PR Video 'Deaigashi Love' https://www.youtube.com/watch?v=vD_5Invhf6I https://www.oktp.jp/zeropro/deaigashi-love/ Okayama Toyopet started the Traffic Accident ZERO Project in 2016 and has been working on traffic safety awareness activities, including PR videos. This 13th PR video tackles the subject of 'bicycles' for the first time since the project's inception. According to the National Police Agency, while the total number of traffic accidents is on a downward trend, bicycle-related accidents have remained flat, and the composition ratio of bicycle-related accidents to all traffic accidents is increasing *1. Among them, accidents caused by 'texting while cycling' (using a smartphone while riding) are prone to lead to fatal or serious injuries and have been on the rise in recent years *2. Furthermore, with the revised Road Traffic Act enforced on April 1, 2026, a traffic infraction notification system (so-called 'blue tickets') has been introduced for bicycle traffic violations, making it a time of heightened awareness regarding bicycle traffic safety. Against this background, Okayama Toyopet has set this year's theme for the Traffic Accident ZERO Project as 'Cycling while using a smartphone'. The video unfolds a story like a romantic comedy, utilizing the classic 'encounter at a corner' motif commonly found in girls' manga, but an unexpected development awaits at the end of the story. Precisely because it is a season when people begin life in new environments, we hope that watching this video will provide an opportunity to reconsider bicycle traffic rules and safety.