Don't Lose to High Prices! Okayama Specialty Products Campaign Offers 20% Point Back & Enriched Benefits! GW Limited Event at Store Gives Momotaro Tote Bags!

The "Hare no Kuni Okayama-kan," operated by the Okayama Prefectural Tourism Federation, is currently holding the "Okayama Gourmet & Specialty Products Discount Campaign" from April 19, 2026 (Sunday) to January 11, 2027 (Monday), to respond to rising prices and changes in the consumption environment, and to promote consumption and sales of local products.

This campaign aims to create opportunities for purchasing and continuously promote the use of local products by offering benefits such as point awards and coupon distribution at the Hare no Kuni Okayama-kan online shop and physical store.

**■ Great Deals Online! 20% Point Back + Bonus Benefits**
At the Hare no Kuni Okayama-kan online shop, for purchases of 3,000 JPY (tax included) or more, 20% of the purchase amount (excluding tax) will be awarded as points.
Furthermore, for purchases of 5,000 JPY (tax included) or more, an additional 1,000 points will be awarded as a bonus benefit, encouraging bulk purchases and repeat use.
*Great deals online! 20% point back + 1,000 points*

**■ Great Deals In-Store! Coupon Distribution**
At the Hare no Kuni Okayama-kan store located in Omotecho 1-1-22, Kita-ku, Okayama City, for every 1,100 JPY (tax included) purchase, a 200 JPY coupon valid for next use will be distributed. With many fun events, it can be widely used for daily shopping needs as well as souvenir demands.
*Great deals in-store! Up to 20% coupon distribution*

**■ Plenty of In-Store Events!**
The store will hold many advantageous plans and seasonal events.
*GW Limited!* For purchases of 5,000 JPY (tax included) or more, an original tote bag (not for sale) featuring cute Momotaro characters will be presented! This simple tote bag is easy for daily use, allowing you to take home memories along with Okayama's "good things."
[Implementation Period]
April 29 (Wednesday) to May 10 (Sunday), 2026
*First 300 customers (while supplies last)*

**■ Benefits for Corporations and Businesses also Implemented**
For purchases by corporations and businesses, an immediate 20% discount will be applied for purchases of 3,000 JPY (tax included) or more. This is also applicable for business use such as gifts and bulk purchases.

**■ Comment from the Representative**
"In a daily life where opportunities to enjoy 'something nice' tend to decrease amidst rising prices, we want people to feel closer to Okayama's unique gourmet foods and valuable specialty products. Please take this opportunity to enjoy the diverse charms that Okayama boasts, such as seasonal fruits, local sweets, local sake, and crafts."

**■ Campaign Overview**
・Campaign Name: Okayama Gourmet & Specialty Products Discount Campaign
・Implementation Period: April 19, 2026 (Sunday) - January 11, 2027 (Monday)
・Eligible Products: Okayama Prefectural fruits, Japanese sweets, Wagyu beef, local sake, denim goods, traditional crafts, etc.
・Locations:
(1) Hare no Kuni Okayama-kan Online Shop
https://www.okayamakan.or.jp/
(2) Hare no Kuni Okayama-kan Store, Benefits for Corporations and Businesses
1-1-22 Omotecho, Kita-ku, Okayama City, Okayama Prefecture
086-234-2270

**■ What is Hare no Kuni Okayama-kan?**
A specialty product shop that delivers Okayama's "delicious and fun" items nationwide.
The online shop offers seasonal fruits and local gourmet foods, while the physical store offers a wide range from food to crafts, developing as a "place to encounter Okayama's charm."

**[Inquiries]**
Hare no Kuni Okayama-kan (Operated by: Okayama Prefectural Tourism Federation)
1-1-22 Omotecho, Kita-ku, Okayama City, Okayama Prefecture
086-234-2270
info@okayamakan.or.jp