'Non-Slip Kokopita' Socks Surpass 100 Million Pairs Sold! New Product Lineup Launched to Celebrate Milestone

Okamoto Corporation (Headquarters: Osaka City, Main Office: Nara Prefecture, President: Ryutaro Okamoto), the No. 1 sock brand in domestic sock sales, has announced that its sock brand 'Non-Slip Kokopita' has surpassed 100 million pairs sold cumulatively. To celebrate this milestone, a new collaboration product with Sanrio characters will be launched. The 'Non-Slip Kokopita' was developed to solve the 'slipping off' problem experienced by 90% of foot cover users, featuring a unique 'U-shaped stopper' that firmly holds the heel. It is available in various lengths to match sneakers and pumps. The collaboration with Sanrio characters offers cute and comfortable designs for footwear, with all collaboration items priced at 550 yen (tax included). The first phase of designs is already available, with the second phase launching sequentially from late May. Furthermore, a 'cooling contact cool type' perfect for the hot summer and collaborations with new characters are planned for August. Okamoto Corporation, established in 1934, is a manufacturer and wholesaler of legwear, including men's, women's, and children's socks, pantyhose, and tights.