Oizumi Foods Co., Ltd., operator of 'Kuimono-ya Wan,' 'Te-dori Ashi-dori,' and 'Mugen,' will launch a limited-time 'Umakara Fair' starting Wednesday, June 17, 2026.

Perfect for the increasingly hot and humid season, we have prepared five dishes that go beyond mere spiciness—each highlights exceptional savory depth. Enjoy these limited-time offerings that combine a sharp, tingling kick, appetizing aromas, and the rich umami of premium ingredients.

Umakara Fair Menu Lineup

Kimunira Spicy Sauce Cheejim

Crisp, golden-brown jeon (Korean-style pancake) topped with a special umami-spicy sauce (jang). The fragrant chives and spicy kick create a deeply satisfying and addictive flavor.

Zaku-Kara Yodare Chicken

Tender, juicy chicken coated in a bold, spicy sauce loaded with crunchy aromatic ingredients. This dish delivers an irresistible combination of texture and heat—an instant favorite for spice lovers.

Salmon Carpaccio with Salsa-Style Sauce

Fresh salmon paired with a refreshing salsa-style sauce featuring bright tomato acidity and a hint of spice. A light, chilled appetizer perfect for summer dining.

Spicy Umami Yurin Chicken-Style Karaage

Crispy fried chicken generously drizzled with a piquant sauce infused with aromatic vegetables. A masterful balance of heat and savory richness that’s impossible to resist.

Goku Kimchi Sauce Yakisoba

Yakisoba noodles tossed in a special sauce bursting with kimchi umami and intense spiciness. Fiery yet utterly delicious—this dish keeps you coming back for more.

※Plating and dishware may vary by location.

A Limited-Time Event Celebrating the 'Deliciousness Within the Heat'

The 'Umakara Fair' focuses not just on spiciness, but on harmonizing heat with the natural flavors of high-quality ingredients.

These dishes pair exceptionally well with alcoholic beverages—perfect with beer or highballs—and can also be enjoyed alongside each restaurant’s signature dishes.

Take this opportunity to visit 'Kuimono-ya Wan,' 'Te-dori Ashi-dori,' or 'Mugen' and indulge in these bold, spicy flavors that will blow the summer heat away.

Event Details

[Umakara Fair]

Period: Starting Wednesday, June 17, 2026 – (End date varies by store)

Participating Stores: Kuimono-ya Wan, Te-dori Ashi-dori, Mugen

Company Overview

Company Name: Oizumi Foods Co., Ltd.

Founded: 1982

Headquarters: 2-6-5 Nakamachi, Atsugi City, Kanagawa Prefecture, Atsugi Oizumi Foods Building

Representative: Kenji Oizumi, President and CEO

Phone: 046-297-2511 (Main)

Business: Operates a chain of restaurants including 'Kuimono-ya Wan' (Japanese-style private room izakaya), 'LOGiC' (Italian restaurant), and 'BENJAMIN STEAK HOUSE' (steakhouse).

URL: https://www.oizumifoods.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン