'OiTr' Installed at Tama Plaza Terrace in Yokohama! Free Sanitary Napkins in Female Restrooms for an Inclusive Society
Oiteru Co., Ltd. has installed 'OiTr,' a free sanitary napkin distribution service, at the 'Tama Plaza Terrace' commercial facility in Yokohama. Starting April 27, 2026, 10 units will provide free pads via a mobile app to address period poverty and promote gender equality.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 22:00
- 🔍 Collected: April 28, 2026 at 13:31
- 🤖 AI Analyzed: April 28, 2026 at 13:46 (14 min after Collected)
Oiteru Co., Ltd. (HQ: Shinjuku, Tokyo; CEO: Makoto Sakiyama), which operates 'OiTr,' Japan's first service to provide free sanitary napkins in female restroom cubicles at commercial facilities, transportation hubs, and schools, has launched its service at 'Tama Plaza Terrace' in Yokohama on April 27, 2026. This initiative aims to realize a society where menstrual products are as ubiquitous as toilet paper.
■ New Installation Details
- Facility Name: Tama Plaza Terrace
- Location: 1-1-2 Utsukushigaoka, Aoba-ku, Yokohama, Kanagawa
- Start Date: April 27, 2026
- Number of Units: 10
Comment from Tokyu Malls Development Co., Ltd.:
'Tama Plaza Terrace aims to be a community hub for all generations. By introducing OiTr to our customer and employee restrooms, we have created an environment where visitors can feel secure even during sudden physical changes. We believe inclusive facilities must provide such essential items without hesitation, regardless of gender or age. This also aligns with SDGs related to poverty, health, and gender equality.'
■ About 'OiTr'
OiTr is a service where users can receive free sanitary napkins from dispensers in female restroom cubicles. By downloading the free app and registering an account, users can receive one pad every two hours, up to seven pads every 25 days. As of March 2026, 4,120 units are installed across 367 facilities in 34 prefectures. The app also features period prediction and health management tools, which have been well-received for their accuracy and convenience.
■ Background and Period Poverty
Oiteru was founded with the mission of 'solving social issues through business,' focusing on the 'period poverty' arising from gender gaps. In Japan, some women lack access to sanitary products due to economic or social reasons, leading to lost opportunities in education and employment. Asking 'Why are sanitary products not standard when toilet paper is?' Oiteru aims to change social awareness and the environment starting from the most familiar space: the restroom.
■ New Installation Details
- Facility Name: Tama Plaza Terrace
- Location: 1-1-2 Utsukushigaoka, Aoba-ku, Yokohama, Kanagawa
- Start Date: April 27, 2026
- Number of Units: 10
Comment from Tokyu Malls Development Co., Ltd.:
'Tama Plaza Terrace aims to be a community hub for all generations. By introducing OiTr to our customer and employee restrooms, we have created an environment where visitors can feel secure even during sudden physical changes. We believe inclusive facilities must provide such essential items without hesitation, regardless of gender or age. This also aligns with SDGs related to poverty, health, and gender equality.'
■ About 'OiTr'
OiTr is a service where users can receive free sanitary napkins from dispensers in female restroom cubicles. By downloading the free app and registering an account, users can receive one pad every two hours, up to seven pads every 25 days. As of March 2026, 4,120 units are installed across 367 facilities in 34 prefectures. The app also features period prediction and health management tools, which have been well-received for their accuracy and convenience.
■ Background and Period Poverty
Oiteru was founded with the mission of 'solving social issues through business,' focusing on the 'period poverty' arising from gender gaps. In Japan, some women lack access to sanitary products due to economic or social reasons, leading to lost opportunities in education and employment. Asking 'Why are sanitary products not standard when toilet paper is?' Oiteru aims to change social awareness and the environment starting from the most familiar space: the restroom.