Supporting the "Continuation" of Care Beauty Therapists by Providing Cosmetics for Elderly Esthetics.

Care beauty treatment scene

NextLife Design Co., Ltd. (Headquarters: Oita City, Oita Prefecture, Representative Director: Natsune Nagao), which operates "Kaigo Biyo DAO," a practical community for care beauty therapists, has entered into a basic business agreement with the Japan Association of Care Beauty Therapists (Representative Director: Munemasa Sakai / Location: Fukushima Ward, Osaka City, 100% subsidiary of Naris Cosmetics Co., Ltd.).

Through this agreement, a system has been launched allowing Kaigo Biyo DAO members to purchase the "Momote" series of Naris Cosmetics, which has been utilized in elderly esthetics settings, at a special member-exclusive price.

Skills Alone Aren't Enough to Continue the Job. The "Other Wall" Faced by Care Beauty Therapists

Care beauty is a highly meaningful job that contributes to improving the quality of life and providing emotional care for the elderly. On the other hand, many therapists working in the field have expressed the following concerns:

・ Lack of confidence in choosing products

・ Uncertainty about products that are truly safe for the elderly

・ High cost of goods due to small-volume purchases, making it difficult to sustain activities

Even with learned skills and passion for the field, the reality in the care beauty industry is that practical challenges such as "what products to use and under what conditions" pose significant barriers to continuing activities or becoming independent.

"Momote": A Skincare Brand That Accompanies the Lives of the Elderly

The "Momote" series, offered this time, is a skincare brand jointly developed by the Japan Association of Care Beauty Therapists and Naris Cosmetics Co., Ltd., focusing on the skin and lifestyle changes of the elderly.

・ Gentle usability considering the skin characteristics of the elderly

・ Design focused on ease of use, such as a foaming lotion

・ Affordable price range suitable for use in care and beauty settings

Not Just Learning. Moving to the Next Stage of Kaigo Biyo DAO

To date, Kaigo Biyo DAO has supported the activities of care beauty therapists through:

・ Providing knowledge and templates applicable in the field

・ Consultation and support for independence and continuing activities

・ Building a community where members can connect and avoid isolation

In this new initiative, Kaigo Biyo DAO, representing its members, has entered into a business agreement. By negotiating and structuring terms that would be difficult for individuals, we have created an environment where members can procure "products that can be used with peace of mind at a sustainable price" through the DAO member-exclusive online ordering system.

Making Care Beauty a Profession That Can Be Continued Long-Term

The provision of these products is an answer to the common question among care beauty therapists: "Can I truly continue this work?" To enable care beauty therapists to continue working with pride and peace of mind for a long time. Kaigo Biyo DAO will continue to evolve its support methods, starting from the voices of those on the front lines.

Actual Voices from Therapists Belonging to Kaigo Biyo DAO

Manami Demoto (Kumamoto City, Kumamoto Prefecture)

I use it for facial esthetics. It's made for the skin of the elderly, so I can use it with confidence for both esthetic treatments and skincare, which is its appeal. I believe safety and security are paramount in beauty care for the elderly, and facilities also worry about safety. Until now, I mainly purchased online, but through the Kaigo Biyo DAO community, I can now buy it at a better price, which is truly appreciated in terms of cost!

Miku Kai (Miyazaki City, Miyazaki Prefecture)

Elderly individuals have thin skin and are prone to dryness and skin troubles, so I am particularly careful about the safety of products used in treatments. I feel that "Momote" is a product I can use with peace of mind because it blends well with the skin and has high moisturizing power. It's very helpful to be able to purchase it at a discount through the Kaigo Biyo DAO community, and I feel it will be easier to continue using it in the future.

Representative's Comment

I have seen the reality that many care beauty therapists, while wanting to continue this profession, face various obstacles as they pursue their activities. One of these is anxiety regarding product selection and cost. Whether or not they can continuously introduce products that are safe to use under reasonable conditions is not a minor factor in continuing activities in the field. This product provision initiative is an effort to broaden choices, even if only slightly, and create an environment where therapists can focus on treatments with peace of mind. To ensure that care beauty becomes a profession that can be continued long-term with pride, not just a temporary activity, we will continue to evolve our support methods while valuing the perspective from the field.

Natsune Nagao, Representative of Kaigo Biyo DAO (Oita City, Oita Prefecture)

Company Overview

Company Name: NextLife Design Co., Ltd.

Location: 19-14 Mitsuyoshi Shinmachi, Oita City, Oita Prefecture

Business Activities:

1. Care Beauty Service Business

2. Care Beauty Therapist Community Business "Kaigo Biyo DAO"

HP: https://kaigobiyoudao.com/

3. Care Beauty Therapist Training Business "Kaigo Biyo PRO School Ranun"

HP: https://oitakaigobiyou-ranun.com/school/

Keywords: Care Beauty, Naris, Online Community, Lotion, Well-being, Esthetics, Nursing Homes, Day Services, Elderly, Informal Services