Eliminating "I'm too old": Making Care Beauty a Norm for the Elderly
NextLife Design aims to make beauty a standard option for seniors, expanding care beauty nationwide with a community of 400 therapists.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 17:30
- 🤖 AI Analyzed: June 2, 2026 at 12:59 (1483h 29m after Published)
This press release is a dream of NextLife Design Co., Ltd., which supports the April Dream project and aims to make April 1st a day full of dreams.
Our dream is to "create a society where beauty is a matter of course for the elderly." NextLife Design Co., Ltd., based in Oita Prefecture, has delivered over 6,000 cases of care beauty to local seniors. However, seniors who need beauty services are not only in Oita. From now on, together with our colleagues in the "Care Beauty DAO," a community of 400 care beauty therapists nationwide, we will expand the circle of care beauty throughout Japan. Seniors who require care can be themselves, as they like. We will deliver such a natural future nationwide through care beauty.
## From "just living" to a society where people "want to live"
Japan has now entered an era of 100-year lifespans. With advances in medicine, the environment for prolonging life is being established. However, among the elderly we meet in facilities, many express sentiments like, "What should I look forward to in this extended life?" or "I'm old now, so it's fine," or "No one's looking anyway." Every time we hear these words, we think:
That can't be their true feelings.
When we connect with them through beauty, there are moments when their expressions change. For example, an 80-year-old woman residing in a care facility often feels down and frequently expresses a strong desire to return home. Initially, when she sat in front of the mirror, her gaze was downcast, and her expression barely moved. However, by the time her skincare was finished and she looked in the mirror, her gaze lifted. As her makeup progressed, she gradually began to choose colors herself. After the finishing touches, she smiled, looked up, and said, "I'll be busy today, everyone has to see me!" We are convinced that beauty is not just about enhancing one's appearance. It awakens the fundamental human desire to "be oneself." And this change extends not only to the individual but also to their families and staff, brightening the atmosphere of the entire facility. This is the value of "care beauty" that we have witnessed firsthand.
## Fostering the entire industry through "co-creation" rather than "competition"
Care beauty is still a field that has not yet sufficiently reached society. There are limits to spreading it through the efforts of a single company or individual. That is why we launched the "Care Beauty DAO" community as a place for care beauty therapists operating independently nationwide to learn, connect, and support each other. As of January 2026, the community has 400 members. Each member is active as a leader in spreading care beauty in their respective regions. The most significant feature of this community is its "culture of mutual support." When someone takes a step forward, there is a natural atmosphere of support for their challenge. We feel that this cycle is elevating the care beauty industry itself. Rather than "competing for information," we "grow together." We believe that this approach will shape the future of the industry precisely because it is still in its developmental stages.
## Our dream: To make care beauty a "standard option"
Even as we age, we want to be ourselves. The desire to be beautiful never fades, no matter one's age. We aim for a society that can respond to these natural feelings. Not a world where "beauty is impossible because care is needed," but one where "enjoying beauty while receiving care" becomes normal.
From Oita to the whole country. Together with our colleagues in the Care Beauty DAO, we will deliver "heart-pounding moments" to as many seniors as possible.
## Company Profile
Company Name: NextLife Design Co., Ltd.
Location: 4-19-14 Mitsuyoshishinmachi, Oita City, Oita Prefecture
Business Activities:
① Care Beauty Service Business
② Care Beauty Therapist Community Business "Care Beauty DAO"
HP: https://kaigobiyoudao.com/
③ Care Beauty Therapist Training Business "Care Beauty PRO School Ranun"
HP: https://oitakaigobiyou-ranun.com/school/
Our dream is to "create a society where beauty is a matter of course for the elderly." NextLife Design Co., Ltd., based in Oita Prefecture, has delivered over 6,000 cases of care beauty to local seniors. However, seniors who need beauty services are not only in Oita. From now on, together with our colleagues in the "Care Beauty DAO," a community of 400 care beauty therapists nationwide, we will expand the circle of care beauty throughout Japan. Seniors who require care can be themselves, as they like. We will deliver such a natural future nationwide through care beauty.
## From "just living" to a society where people "want to live"
Japan has now entered an era of 100-year lifespans. With advances in medicine, the environment for prolonging life is being established. However, among the elderly we meet in facilities, many express sentiments like, "What should I look forward to in this extended life?" or "I'm old now, so it's fine," or "No one's looking anyway." Every time we hear these words, we think:
That can't be their true feelings.
When we connect with them through beauty, there are moments when their expressions change. For example, an 80-year-old woman residing in a care facility often feels down and frequently expresses a strong desire to return home. Initially, when she sat in front of the mirror, her gaze was downcast, and her expression barely moved. However, by the time her skincare was finished and she looked in the mirror, her gaze lifted. As her makeup progressed, she gradually began to choose colors herself. After the finishing touches, she smiled, looked up, and said, "I'll be busy today, everyone has to see me!" We are convinced that beauty is not just about enhancing one's appearance. It awakens the fundamental human desire to "be oneself." And this change extends not only to the individual but also to their families and staff, brightening the atmosphere of the entire facility. This is the value of "care beauty" that we have witnessed firsthand.
## Fostering the entire industry through "co-creation" rather than "competition"
Care beauty is still a field that has not yet sufficiently reached society. There are limits to spreading it through the efforts of a single company or individual. That is why we launched the "Care Beauty DAO" community as a place for care beauty therapists operating independently nationwide to learn, connect, and support each other. As of January 2026, the community has 400 members. Each member is active as a leader in spreading care beauty in their respective regions. The most significant feature of this community is its "culture of mutual support." When someone takes a step forward, there is a natural atmosphere of support for their challenge. We feel that this cycle is elevating the care beauty industry itself. Rather than "competing for information," we "grow together." We believe that this approach will shape the future of the industry precisely because it is still in its developmental stages.
## Our dream: To make care beauty a "standard option"
Even as we age, we want to be ourselves. The desire to be beautiful never fades, no matter one's age. We aim for a society that can respond to these natural feelings. Not a world where "beauty is impossible because care is needed," but one where "enjoying beauty while receiving care" becomes normal.
From Oita to the whole country. Together with our colleagues in the Care Beauty DAO, we will deliver "heart-pounding moments" to as many seniors as possible.
## Company Profile
Company Name: NextLife Design Co., Ltd.
Location: 4-19-14 Mitsuyoshishinmachi, Oita City, Oita Prefecture
Business Activities:
① Care Beauty Service Business
② Care Beauty Therapist Community Business "Care Beauty DAO"
HP: https://kaigobiyoudao.com/
③ Care Beauty Therapist Training Business "Care Beauty PRO School Ranun"
HP: https://oitakaigobiyou-ranun.com/school/
FAQ
What exactly is "care beauty" service?
It's a service providing nails, makeup, and skincare to the elderly and those requiring care, focusing on both external appearance and mental well-being.
What is the "Care Beauty DAO"?
It's a community of 400 care beauty therapists nationwide who learn, exchange information, and support each other to foster the entire industry.
What kind of society does NextLife Design Co., Ltd. aim for?
They aim for a society where "beauty is a given," allowing everyone to enjoy beauty and be themselves, regardless of age or care needs.