提供食品訂閱服務的Oisix Ra Daichi株式會社(總公司:東京都品川區,代表取締役社長:高島宏平)旗下品牌「Radishbo-ya」,將於2026年3月30日(星期一)開始販售「蔬菜套餐」的春季菜單。「蔬菜套餐」自推出以來,僅花費1年5個月,累計銷售量便突破38萬份(截至2026年3月)。此套餐深受以「烹飪經驗豐富但對自己長年製作的『拿手好菜』感到厭倦」的成年世代(指育兒或工作告一段落、兩人同住的50至70多歲家庭)為中心的顧客青睞。此外,還將推出「初回限定體驗組」,以約63%的折扣,用1,980日圓(含稅)即可購得價值約5,384日圓的食材組合。
網址:https://www.radishbo-ya.co.jp/admission/lp/trial/menu_3days/
▲ 收到約14種食材(蔬菜、水果、肉類等)的組合,可完成8道使用春季當季食材的料理。
讓厭倦「自己拿手菜」的資深料理愛好者為之瘋狂的「蔬菜套餐」是什麼?
提供「意想不到的食材組合」與「成為餐桌主角的蔬菜」的感動與發現的飲食體驗
「蔬菜套餐」是定期宅配服務,提供約14種嚴選的生鮮蔬果與食材,以及由註冊營養師監修的食譜,可製作8道料理(3日份×2~3人份)。此服務是基於訂閱「不規則蔬菜箱」的顧客們「蔬菜很美味卻無法有效用完」的聲音而開發,旨在讓顧客能將收到的蔬菜完整利用。
<Radishbo-ya「蔬菜套餐」的5大特色>
① 水果×蔬菜等意想不到的烹調方式,擺脫「自己的拿手菜」,擴展菜餚種類。
② 僅需「生食」或「簡單香煎」,即可成為餐桌主角。嚴選蔬菜的潛力令人驚豔。
③ 收到8道料理(2~3人份)的食材與食譜,從此擺脫菜單規劃與採買的煩惱。
④ 充分利用不規則的蔬菜水果,支持生產者與永續農業。
⑤ 使用符合「RADIX」標準的食材,這是Radishbo-ya獨特的環境保全型生產標準,盡量減少農藥和化學肥料的使用。
「蔬菜套餐」之所以受到支持,最大的理由是「兩種感動體驗」。例如「八朔柑與蕪菁義大利生魚片」這道結合蔬菜與水果的創新料理,收到了「沒想到可以用這種方式做出如此時尚的美味,令人感動」、「就像在餐廳用餐一樣」等驚嘆的迴響。此外,像是胡蘿蔔排或生吃茼蒿等「成為餐桌主角的蔬菜創意食譜」,也獲得了「僅僅是煎過就如此甜美」、「茼蒿竟然可以生吃」等好評...
常見問題
What is the "Vegetable Menu Set"?
The "Vegetable Menu Set" is a regular delivery service that provides a set of approximately 14 carefully selected fresh produce and ingredients, along with recipes supervised by registered dietitians, enabling the creation of 8 dishes (for 2-3 people for 3 days). It aims to help users discover new flavors and easily prepare delicious meals.
Who is the target audience for the "Vegetable Menu Set"?
The primary target audience is the adult generation, specifically couples aged 50-70, who have extensive cooking experience but may be tired of their usual "signature dishes" and are looking for new culinary inspiration and convenience.
What are the key benefits of the "Vegetable Menu Set"?
Key benefits include: discovering unexpected ingredient combinations, enjoying vegetables as the star of the meal, liberation from meal planning and shopping, supporting sustainable agriculture by using imperfect produce, and using high-quality ingredients adhering to strict environmental standards (RADIX).
What is the "First-Time Limited Trial Set"?
It's a special offer for new customers, allowing them to purchase a food ingredient set worth approximately 5,384 yen for 1,980 yen (tax included), which is about a 63% discount. This provides an affordable way to try the "Vegetable Menu Set."
What does "RADIX" refer to?
"RADIX" is Radishbo-ya's unique environmental conservation production standard, which emphasizes minimizing the use of pesticides and chemical fertilizers to promote sustainable agriculture.