Single Elderly Households Exceed 9 Million, 'Social Isolation' Manifests in Super-Aging Society: Companies Back Employees' 'Filial Piety'. Gifting 'Peace of Mind and Joy' to Precious Parents

Tokushimaru Inc. (Headquarters: Tokushima City, Tokushima Prefecture; President: Ayumu Shingu), a subsidiary of Oisix ra daichi Inc. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Kohei Takashima; hereinafter: our company), which provides food subscription services, will launch a new employee benefit service utilizing the senior magazine "Gusu Monthly Tokushimaru"—well-loved by "Tokushimaru" users nationwide—starting April 6, 2026. This service provides a mechanism for companies, as part of their employee benefits, to regularly deliver this magazine to their employees' parents. With single elderly households exceeding 9 million and social isolation becoming a serious issue in a super-aging society, companies will back the "filial piety" of their working employees both financially and systematically, aligning with their desire to care for their parents.

https://www.gusu-tokushimaru.com/benefits

Sharing the worries and joys of the same generation through "Gusu Monthly Tokushimaru," creating opportunities to connect with society

The serious issue of "elderly isolation" is something the mobile supermarket "Tokushimaru," running about 1,200 vehicles nationwide, has faced daily while interacting with elderly customers who have difficulty shopping. According to a survey by the Ministry of Health, Labour and Welfare (*1), there are over 9 million elderly people living alone nationwide, increasing the risk of social isolation. In a survey by the "White Paper on the Aging Society" (*2), about 30% of elderly people living alone are in an extremely severe state of "having conversations less than once a week"